Search Engine Ascend

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Telephone: +442045768780

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20/08/2025

📣 Reminder for SEOs: Stop Using Google's Indexing API for Unsupported Content

Google’s John Mueller has issued another nudge to SEOs misusing the Google Indexing API.

🚫 What NOT to do:
The API is strictly meant for job postings and live stream content, nothing else. Despite repeated reminders, it’s still being applied to blog posts, eCommerce pages, and other types of content it’s not designed to support.

📌 Mueller clarified:

"We see a lot of spammers misuse the Indexing API... I'd recommend just sticking to the documented & supported use-cases."

No penalties have been confirmed, but if you're not publishing jobs or livestreams, you shouldn’t be using the tool. Even if it appears to work briefly, unsupported pages often vanish from the index shortly after.

💡 Takeaway:
If it’s not in the documentation, don’t rely on it. Google’s not being vague here, it's keeping the API purpose-built.

🔎 Need better indexing? Stick to clean sitemaps, structured data, and quality content.

18/08/2025

📍 Businesses with a complete and optimised Google Business Profile are 70% more likely to receive a visit from customers.

Think of it as your digital front door. If it’s missing key info, people won’t stick around.

At Search Engine Ascend, we help brands present themselves clearly and consistently right where customers are searching.

15/08/2025

🧠 Want more traffic from Google without chasing keywords?

If you’re still writing for search, you might be missing out on Discover.

Google Discover is not search. It’s a curated content feed and to appear in it, your content needs to earn its spot. Here’s what matters most:

📌 Real engagement (CTR, time on page, repeat visits)
📌 Quality signals like E-E-A-T
📌 Strong mobile-first visuals and headlines
📌 Structured data and performance optimisation
📌 Topical relevance and freshness

✅ Bonus: Hybrid push notifications are proving to be a powerful way to build a cycle of traffic, engagement and visibility, without harming user experience.

🎯 Case in point: One publisher scaled from $0 to $60K/month with the right content and smart distribution via RollerAds.

👉 Get noticed by Google Discover. Grow your reach. Drive meaningful visits.

14/08/2025

🔍 Can you trust your analytics anymore?
Google’s new AI Mode may be reshaping search—but it’s also rewriting the rules of web traffic reporting.

Marketers, SEOs, and advertisers are facing a fresh challenge: traffic from Google’s AI Overviews now arrives without referrer data, meaning your analytics tools see it as “direct.” The result? Campaigns appear less effective, ROI calculations get murky, and confidence in data-driven strategy takes a hit.

Some call it a “bug,” others suspect it’s a strategic move—but either way, it’s causing confusion across organic and paid campaigns alike.

📉 What you need to know:
• AI Mode traffic shows up as “direct” in GA4, HubSpot, Adobe & more
• Search Console doesn’t break out AI Overview data
• Paid and organic clicks are equally affected
• UTM tagging can’t fully solve the issue
• Marketers are turning to server-side tracking and first-party data strategies

Microsoft’s Bing? Still passing referrer data. The contrast couldn’t be clearer.

👀 What does this mean for the future of marketing analytics?
Read the full breakdown, see what the industry’s saying, and explore what you can do to adapt.

💬 Have you spotted this in your own analytics? Share your experience in the comments or tag a teammate who needs to see this.

13/08/2025

🚨 Google Will Stop Supporting ‘Special Announcement’ Structured Data on 31 July 2025

Google has confirmed it will drop support for the SpecialAnnouncement structured data format on 31 July 2025. This markup was introduced during the COVID period to help sites publish urgent updates about health and safety.

If your site is still using it, you can safely remove it. Google will no longer process it, although some other search engines may still recognise the format.

This is a useful reminder to audit your site’s schema and ensure your structured data reflects current best practices.

📌 Not sure what to keep or remove? We can help you assess what’s still relevant.

12/08/2025

🧠 Google Just Rewrote the Rules of Digital Marketing. Are You Ready?

At Google Marketing Live 2025, AI didn’t just feature—it redefined the entire advertising playbook. From Gemini-powered search campaigns and shoppable YouTube formats to the launch of campaign copilots and Asset Studio, Google is shifting from assistant to architect.

🔍 Key Highlights:

AI Overviews now embed ads directly in natural search responses

Performance Max gets channel-level reporting for better transparency

AI Max simplifies Search with keywordless targeting and real-time intent matching

Creative teams can now generate image and video assets using Imagen and Veo

Merchant Center becomes a full brand hub for curating search and campaign presence

But it’s not all hands-free—human insight still shapes meaningful campaigns. The new tools offer speed and scale, but creativity, nuance and strategy remain firmly in marketers’ hands.

📣 What does this mean for your campaigns?
Whether you're working with SMEs, global agencies, or B2B clients, this AI shift changes how we approach strategy, storytelling, and measurement.

👇 Read the full breakdown to stay ahead of the curve and see what the future of search and digital commerce really looks like.

11/08/2025

📊 Facebook’s advertising reach in the UK just increased by 1.2 million users. That’s a +3.2% rise in 12 months.

If you thought audience numbers were stalling, think again.

For brands running paid campaigns, this trend is worth paying attention to.

💡 Want to make sense of what this means for your business?
Message us.

08/08/2025

🚀 Startups, get seen where it counts: Google Search & Maps.

A well-set-up Google Business Profile (GBP) could be the difference between being found… or forgotten.

Here’s what a strong profile can help you do:
✅ Appear in local search results
✅ Connect with nearby customers
✅ Get up to 10 actions per profile view
✅ Build trust with reviews, photos, and updates

From single-location startups to nationwide brands, businesses are using their profiles to attract attention and drive results.

If you’re just getting started:
🗂️ Fill in every detail
🖼️ Add quality images
📣 Respond to reviews
📊 Track how people interact with your profile

This isn’t just about being listed. It’s about being chosen.

07/08/2025

🔍 Google’s AI Search Just Got Commercial – Are We Ready for the Change?

Ads are now being embedded directly into Google’s AI-generated answers, and that’s a seismic shift in how we search, discover, and advertise.

Here’s what you need to know:

AI Overviews + Ads = sponsored content placed above organic results.

AI Mode answers now include contextual adverts, sometimes before a user even clicks a link.

Publishers risk losing traffic as content is summarised and monetised, without compensation.

Advertisers gain new native-style placements that appear mid-conversation.

Users? They’ll need to read between the lines to spot what's paid vs what’s helpful.

With broad match and Performance Max campaigns now reaching AI surfaces, this isn’t just a test. It’s the start of a reimagined search economy, powered by prompts, not just keywords.

📊 Is it a step forward for advertisers or a misstep for user trust?

👇 We’d love to hear your thoughts:

Are you adjusting your strategy for AI search?

What’s the impact on your traffic, trust, or conversion rates?

06/08/2025

Google has updated its image SEO best practices and it's all about URL consistency.

If the same image appears across multiple pages on your site, use the same URL every time. Why?

🔍 It helps Google cache and reuse images efficiently
🧭 Prevents wasted crawl budget
📈 Frees up bandwidth for indexing more of your actual pages

💡 For large or image-heavy sites, this small change can make a measurable impact on crawl efficiency and visibility.

📌 Next steps for SEOs:

Audit your image links
Standardise image URL structures
Update templates & CMS settings
Watch crawl stats in GSC

As Google puts it: "Consistently reference the image with the same URL, so that Google can cache and reuse the image without needing to request it multiple times."

🧠 Image SEO is more than alt text. It's about structure, scale, and sustainability.

05/08/2025

🔍 Is Your SEO Chasing Likes or Driving Results?

In 2025, a shiny new player has entered the SEO world: ‘Like Hat’ SEO — content that racks up likes, shares, and views… but not necessarily customers.

📱 From viral dances to snappy trends, short-form content is dominating feeds. But here’s the catch: attention alone doesn’t pay the bills.

🚩 In our latest piece, we explore:

What Like Hat SEO is (and why it’s everywhere)

The risks of chasing metrics that don’t convert

How brands lose trust with empty content

Why old-school SEO still delivers long-term value

How to strike the right balance between visibility and substance

📉 A viral post may earn applause—but will it build authority, drive conversions, or support business goals?

👩‍💻 Rand Fishkin put it best:
"Visibility is easy; impact is hard."

👉 If you’re ready to ditch the vanity metrics and focus on results that matter, this article is for you.

04/08/2025

📍 Did you know?
The average local business receives over 1,200 views a month on their Google Business Profile.

If you’re not paying attention to how your business appears in local search, you could be missing out on real opportunities. From photos and services to reviews and Q&A, your Google Business Profile helps people decide whether to click, or keep scrolling.

🔎 Optimising your listing isn’t just about visibility, it’s about making the most of every search.

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