Social Ink - Digital Marketing

21/03/2022

It's official, and we're thrilled to announce that Chris Bruno has joined DataUnion as their new Fractional CMO.

After working together since late 2021, the team at DataUnion and Social INK have agreed to take things forward as part of a new focus, shifting marketing from a broadcasting style to a collaboration first initiative.

We have some really exciting ideas and we'll be pushing the boundaries to help this Web3.0 project show what's really possible.

We’re thrilled to announce today that Chris Bruno has become the Fractional CMO at DataUnion.

08/01/2022

If you own why wouldn't you display them on your TV at home?

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As NFTs continue to dominate the digital landscape, world-leading brands are beginning to sit up and take notice. Now,…

07/01/2022

So you've started a new project.

You're getting some traction.

You need more. More community, more exposure, more followers, more users and customers.

So what's your next step?

Creative and effective marketing is a must for projects to stand out from the crowd.

You'll consider PR, Social Media, Ads, carrier pigeons, flyer drops from a giant blimp, metaverse rave parties with Snoop Dogg, just about anything at this stage.

But the real problem lies in not having a good strategy. Not knowing where and how to focus your limited time and resources.

Bring in a CMO, that's the answer right?

Absolutely, but a full-time CMO is going to cost you £100k+ a year, and they're not going to do the day-to-day grind. If they don't have a team to manage, what happens next?

Hire an agency? A great plan, until you realise that you're spending a lot of money, but you're not sure what they're doing, if it's working or even what you needed them to do in the first place.

That's where we come in!

We created our Fractional CMO Service as the perfect blend to help projects reach the next level.

Guidance, strategy, oversight and support for your project's marketing.

We'll help you craft your strategy, your messaging and even your budget. Then we help you identify the resources you really need at these critical early stages (be it in-hosue, agency or freelancers).

Most importantly, we're with you every step of the way. Which means we can help you run those crucial relationships with your suppliers, marketing team members and your community. We'll even help you analyse, understand and iterate on what's working and what's not.

If you're looking to ramp up the marketing of your blockchain project, we're the next logical step.

Find out more about our Fractional CMO Service today on our website - https://www.socialink.co/fractional-cmo/

Social INK offers a Fractional CMO, which is a part of a whole CMO. Not a full-time CMO. Just a fraction of that.

06/01/2022

Do you know what the big blockchain projects are doing online?

Do you know which networks they use to help them market themselves?

If you missed this, you can still grab our free State of Blockchain on Social Media report.

Get a better understanding of what the market leaders are doing to engage with their community.

https://www.socialink.co/report/

Get a FREE COPY of our State of Blockchain on Social Media Report. A complete guide to how the Top 100 projects are using social media.

05/01/2022

OpenSea continues to lead the NFT revolution.

For those of you still not in the space, you'll want to at least start understanding just how big this market is.

There are a LOT of projects out there right now, so don't run and dive in head first. Read and research (A LOT) and then make a choice if it feels right.

Oh and one other thing, don't invest your rent money, that's just CRAZY!

The blockchain start-up, one of the most talked about in Silicon Valley, said on Tuesday that had it raised $300 million in new venture capital.

01/01/2022

Happy New Year!

Here's to an incredible 2022 for all our friends, family, clients, partners, suppliers and (take a breath) to the blockchain developers, startups changing the world, artist pushing boundaries, metaverses currently being terraformed and NFT projects challenging the norms.

Wishing EVERYONE the very best for the year to come.

25/12/2021

GM frens!

Merry Christmas everyone!

Hope you all got an NFT in your stocking!

03/12/2021

How is web3 changing the way you use the internet?

02/12/2021

Get ahead of your marketing with our digital impact scorecard!

Discover your strengths and greatest opportunities for improvement by answering 29 yes/no questions based on your current online activity.

It's really that easy!

Find out your score here:

Want to know where you stand when it comes to your blockchain project's digital marketing? Take this free scorecard and find out where you can improve.

02/12/2021

The sportswear brand, Adidas, is joining the metaverse with a new four-way collaboration with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.

It's great to see brands adapting and moving with the current trends. Do you think we will see more of these types of collaborations?

Read the article here:
https://www.complex.com/sneakers/adidas-bored-ape-yacht-club-punks-comic-gmoney-nft-collab

Adidas is entering the metaverse in its latest collab with Bored Ape Yacht Club, Punks Comic, and Gmoney. Click here to learn more about the partnership.

01/12/2021

Trust is the real currency of the blockchain economy.

You need to earn and protect it with everything you do.

By using techniques to show legitimacy, avoiding the jargony mumbo jumbo and having a roadmap for risk, you will stand out from the competition.

Check out Anna Simmonds’s article: Real Ways To Protect Your Blockchain Brand
https://www.socialink.co/ways-to-protect-blockchain-brand/

The number of tokens continues to explode and new NFT projects drop by the hour. The issue is, how can a project both stand out from the competition and prove to its users that it’s legitimate? Blockchain projects have to do several things to build and continually earn trust:  Show legitimacy  B...

30/11/2021

Discover your growth potential with our digital impact scorecard!

By benchmarking your current performance we'll be able to provide you with instant actionable steps to boost your project and uncover those blind spots you may have.

Find out your score here:
https://socialink.scoreapp.com

Want to know where you stand when it comes to your blockchain project's digital marketing? Take this free scorecard and find out where you can improve.