28/08/2026
"Reach." You hear it constantly, but what does it actually mean?
Reach is simply how many people saw your post. That's it.
It doesn't mean they liked it. It doesn't mean they remembered your name. And it definitely doesn't mean they're calling you tomorrow.
The number that matters more is this: how many of those people actually engaged, saved the post, or messaged you afterwards?
Big reach with no engagement is just noise. Small reach with real engagement is the start of a new customer.
Next time you check a post's results, don't stop at reach.
DM us if you'd like help actually understanding your numbers. 📩