MOI Global

29/04/2024

Come and join our leading multi-specialist agency at this exciting time of global expansion.

We are looking for a talented and experienced ABM Strategist/Planner (contract), Account Manager and Account Director ready to make their mark at the forefront of B2B marketing. New York, USA/Remote.

Want to know more?

ABM Strategist/Planner (contract): https://hubs.ly/Q02vkfP40
Account Manager: https://hubs.ly/Q02vkh370
Account Director: https://hubs.ly/Q02vkfPV0

29/04/2024

Come and join our leading multi-specialist agency at this exciting time of global expansion!

We are looking for a talented and experienced Account Manager and an Account Director both ready to make their mark at the forefront of B2B marketing. London, UK.

Want to know more?

Visit: https://hubs.ly/Q02vjT-T0
and https://hubs.ly/Q02vjQNX0

24/04/2024

How do you turn heads and grab the headlines?

In our new publication Heads Up Creative, we stay curious about the creative world around us and keep an eye on cultural movers and shakers. By taking inspiration from what we see, read, and experience, we create head turning work for our clients.

In the latest issue we meet with seminal superstar artist duo Gilbert & George at the opening of their new exhibition in London to ask how they’ve managed to turn heads in the art world for over 50 years. You’ll also hear about the latest trends and campaigns that have inspired us over the last few weeks.

Here’s the April issue: https://hubs.ly/Q02tWWXS0

And don’t forget to leave a comment to tell us what inspires YOUR work.

Hope you enjoy our monthly dose of Heads Up Creative from the MOI Global Creative Team. Stay curious, people!

MOI Global creatives are often asked where we get our inspiration. The answer is always the same: anywhere and everywhere.

22/04/2024

Join MOI's Yvonne and Stuart on an insightful journey into the evolving landscape of Gen AI 12 months on!

From the 'wild west' of initial excitement to the nuanced reality of integration, they explore how our approach focuses on empowering our people first. Tune in for a deep dive into the human-machine mashup shaping our industry's future.

Also hear more from Yvo on Gen AI with her blog '7 Observations on GenAI in B2B Marketing' here: https://hubs.ly/Q02tDhM80

17/04/2024

Our insight-driven, end-to-end ABM campaign, "Think Connected in Healthcare," supporting Avaya's mission to guide the UK's National Health Service (NHS) towards joined-up care, has been selected as a 2024 B2 Award winner in the ABM category! 🏆

Stay tuned as we eagerly await whether we'll be bringing home the Gold, Silver, or Bronze B2 Award.

We're counting down the days until the B2 Awards Gala on Thursday, June 13th– where we'll be ready to celebrate! 🥳

Want to learn more about how we can support you on your ABM journey? Head to our Account-Based Applied page and check out the Avaya Case Study here: https://hubs.ly/Q02t0QSZ0

16/04/2024

Imagine using your intent platform like NASA!

We'll be discussing that and other creative ways to use data at “Focus: What is the Future of ABM?” — a virtual event hosted by TechTarget on 16 May. Join Julie Wisdom and Callum Miskell as they sit down with TechTarget's Jacqueline Thomas to explore the regional differences and universal fundamentals that marketers should consider when building and evolving their approach to ABM.

They'll also examine how challenger brands are creatively using data in ABM to go toe-to-toe with shrinking budgets and the huge incumbent brands in their industries. (Part of a newly released research report on Data Creativity)

Secure your spot now and join the conversation here: https://hubs.ly/Q02t0BrZ0

As the business landscape continues to evolve rapidly, marketers have embraced new strategies to engage the right buyers at the right time. Account-based marketing (ABM), in particular, has surged in popularity across the globe. In fact, through original research, top B2B marketing agency MOI Global...

11/04/2024

Navigate the cookieless future with Liz Wood’s five-step guide to make first-party data work for you.

Is the decline of third-party cookies becoming a concern for you? The answer is to embrace first-party data, but beyond that, putting in place consent management tools, adapting targeting methods and rebuilding measurement frameworks you can navigate the changing landscape successfully. Liz Wood, VP Demand, MOI will show you how in her latest update.

Click the link to read more!
https://hubs.ly/Q02sz1Qk0

MOI Global How First-Party Data Wins in the Cookieless Era Blog -

09/04/2024

From biomedical science degree to primary school teacher – and always an artist - Issie Debnam’s eclectic experience brings with it that creative ‘inner child’ intuition mixed with cutting-edge logic to manifest design like you’ve never seen it before.

Explore this Q&A swipe-through to read about how Issie’s vibe brings ideas to life in her new role as MOI’s newest mid-weight designer.

08/04/2024

As the landscape of B2B marketing continues to evolve, one factor is impossible to ignore: AI!⚙️

Check out our latest blog post, from MOI's Yvonne Torrent Lim, VP of Transformation and Delivery Excellence, as she delves into the growing prominence of AI in the industry. Discover "7 Observations on Gen AI's Role in B2B Marketing" and gain insights into decoding desires with data and crafting the next marketing masterpiece.

Don't miss this bold glimpse into the future of agencies' collaboration with AI. Read the full article on our website below:

https://hubs.ly/Q02s5Kk90

MOI Global 7 Observations on Gen AI's Role in B2B Marketing  Blog -

05/04/2024

It’s not The Matrix just yet. But AI has landed 🤖

When MOI attended Martechopia from B2B Marketing in London earlier this year AI was front and centre. This exciting new tech makes a great tool to help support your projects but just don’t expect it to provide that marketing ‘spark’ ⚡

Read our key takeaways here to find out more of what we learnt from industry leaders in the Martech-opia.

https://hubs.ly/Q02rPxXq0

MOI Global Martechopia 2024 – Why AI is a great tool, but it’s no replacement for human originality Blog

04/04/2024

With millions of searches on Google every minute, are you making the most impact?

Delve into the realm of Google advertising and the crucial role offline conversion tracking plays in optimising your strategies with insights from Tilo Zingler, our Associate Media Director.

Understand the two types of Google offline conversion tracking and determine how you can optimise your Google Ads spending and align it with your sales pipeline needs.

https://hubs.ly/Q02rP0TF0

MOI Global An Introduction to Google Offline Conversion Tracking An Introduction to Google Offline Conversion Tracking -

28/03/2024

Who stole all our cookies?🍪

In her latest blog post, MOI's Liz Wood breaks down the evolving landscape of first party data strategies in 2024.

With cookie deprecation looming and Google's switch on the horizon, it's crucial to fortify your marketing efforts with a solid 1p data strategy. Liz unpacks the types of data involved and why prioritizing first-party data is the key to future-proofing your marketing approach.

👇Check out the full blog on our website here
https://hubs.ly/Q02qXTjJ0

👇And be sure to catch up on the rest of our cookieless series on our not so B2B news page here
https://hubs.ly/Q02qXYKw0