Sweet&Chilli

Name: Sweet&Chilli
Address: London, GB
Telephone: +442074074430

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Sweet&Chilli

Fusing high-end hospitality with distinctive design. LDN - SYD - LA - NY - BRS We are Sweet&Chilli.

We connect the dots between creative campaigns, strategy, brand experience, and event production to create award-winning ideas, experiences, and marketing campaigns for brands. THE GLOBAL DRINKS AGENCY connecting the dots between drink strategy, trade advocacy and consumer experience, to create award winning events, ideas and marketing campaigns for drinks brands.

20/05/2026

Creating the drinks & getting to bring them to life, with the Havana Club Serve Content Suite

Following the success of Sweet&Chilli’s Global Serve Strategy, we brought the drinks to life in three formations. The global content suite comprised three key elements, covering the entire content suite to be used across HC’s Global Communications. Three key pillars; Lifestyle, Moodshots & Educational.

Snaps 📸

Swipe to see the 2026 Lookbook.

19/05/2026

High energy from start to finish.

Working with Red Bull at Ultra Music Festival meant keeping up with the pace and delivering the kind of service that matches the moment.

Crowds, chaos, and a whole lot of good drinks ⚡️🍸

13/05/2026

Where precision meets hospitality for 6000 VIP guests.

From curated cocktails to world-class service, the Sweet&Chilli team brought the energy to the Paddock Club at Formula 1.

Fast pace. High standards. Unforgettable moments. 🏁🍸

08/05/2026

BEHIND THE S&CENES with the team // Last year, The House of Peroni Nastro Azzurro 0.0% took over Seven Dials Market, working with partners to bring the experience to life 🏎️
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Guests entered the world of Little Italy, journeying from the Stone Courtyard to the F1 Hall of Fame and F1 car, then heading downstairs to the movie theatre, pizza masterclass and our Peroni Bar - pouring cold and crisp 0.0% on draught.⁠
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We’re looking forward to the sporting events calendar this season, and we’re ready to create something unforgettable for your brand
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Reach out to our team of experiential experts [email protected]

Agency Partners: Wasserman
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06/05/2026

THE EXPERIENCE MODES: ⁠In our Live Experience Economy Report, released a couple of weeks ago, we talked about ‘Experience Modes’ - how your audience acts, reacts and relates to your brand in the sphere of live experiences.⁠
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What they search for, where they find comfort, how they move through a live event.⁠
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Here’s what your audience says about you. Across four core modes, your brand slots into the emotional architecture of their minds. Standing out within these modes is crucial.⁠
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Explore the modes. Shape your brand. Start with S&C and finish with the feel factor.⁠
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You got mail: Download the report by commenting ‘experience’ below and we’ll dm you the link 💌⁠
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Spark up a chat about how we can bring your idea to life with New Business Development Director UK , Sim [email protected]⁠
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24/04/2026

Coachella’s over, hallelujah.

The dust has settled in, load outs are in full swing. Our algorithms can come back to normal, the sheer content overload will fade out and back to regular programming will fade in.

Will we miss it? We think so.

Around the topic of Coachella, there is so much creativity, trends to cover, food for thought, thirst-quenching activations and how brands are ‘standing on business’ at one of the biggest brand platforms in the calendar year.

What didn’t go amiss was how brands held their fort digitally and in the desert. Some leaned in; others leaned out. But feeling was at the top of the score sheet for how they could strike a chord with the attendees and how that carried through to their online audiences.

Swipe to see our top picks of the content strategies behind brands & activations that were holistically thought through and strategically intentional.

Explore our report on the Live Experience Attention Economy through the link in bio 💡

LiveExperience

17/04/2026

LOADING WKND 2 🌵

10/04/2026

Ah the fresh smell of … Trends Reports 📩

Freshest newsletter has just landed in your inbox. Not subscribed? Link in bio to sign up

07/04/2026

Before you brief your festival agency…swipe through this ➡️
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Everyone’s competing for the same time. When everything is live, attention becomes selective.⁠
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Our summer 2026 report; the Live Experience Attention Economy explores what actually breaks through the chaos and how live experiences move people, build trust, and accelerate action.⁠

The advantage isn’t being louder - it’s being worth stopping for.⁠
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Comfort isn’t just background support; it’s a primary reason people choose where to spend their time.⁠
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People shift between moods, needs, and modes constantly, and the strongest activations flex with them. Big moments still matter, but memory is built through engagement, not just presence.⁠
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When designed well, live experiences don’t just show up, they stand out.⁠
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Read our full report on The Live Experience Attention Economy 2026.⁠
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Learn more about we can create something unforgettable for you at https://sweetandchilli.com/⁠
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01/04/2026

always on set somewhere 📸

CAMPAIGNS & CONTENT

17/12/2025

HCCM Americas Regional Finals #2 📍Bogotá
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The S&C team headed to South America to bring the LATAM teams together for the HCCM Regional Finals in Colombia
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Joined with the incredible creativity of bartenders, matched with the vibrancy of South America’s rich culture and energy, the weekend was one filled with cocktail mastery, connection & collaboration. ⁠
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The weekend kicked off with the finalists engaging with breath work sessions with Noah Matthies and some cultural immersion with a game of Tejo, the local Colombian sport.⁠
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The venue itself embodied the energy and vibrancy of Colombia. Bar Continental, located in Bogotá’s Chapinero district, fused Colombian flavours and cuisine, proving the perfect home for this regional chapter of HCCM.⁠
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With seamless operations from our S&C team delivering full 360° advocacy programme and event production for Havana Club, we’re proud to continue this journey, leading into the World Finals in Cuba 2026.⁠ 🍹🇨🇺
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Address

London

Telephone

+442074074430

Website

http://www.sweetandchilli.com/

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