Laïla

27/07/2020

Happy Monday everyone, today’s post is a lil reminder as to why you should start or keep taking full advantage of what Instagram has to offer.

So 1st- there is already over 1 billion active users on Instagram. That’s huge & yes very competitive as well. But consistency is key. Post as much as u possibly can; I’d say 2-3 posts and 3- 6 super engaging stories daily. Particularly if you’re just starting off. Even if you already own quite a big audience you’d want to keep them engaged with newness all the time.

2nd- 80% of instagram users decide whether to buy a product or service through this platform.

3rd- Instagram can generate over 4 times more interactions compared to Facebook.

4th- Instagram is like a representation of your website or your business card. It’s a “microsite”, that speaks for your business. So invest time in researching how best to craft your bio and look of your Instagram account.

Moreover, during these tough few months Instagram has been really helpful with updates and new functionality launches to help small business grow etc.

And there is many more that I’d like to talk about, so watch this space☺️💖

19/06/2020

Happy Friday Everyone!

This post is a review, I has the chance to work alongside, coaching a group of amazing ladies and great future marketing and business professionals (some are already in the field and doing amazing 💖).

While coaching and sharing some projects at a private business school in London, we brought remarkable changes across all platforms. This company really needed help with their marketing as they didn’t have any strategy in place. So I worked with these amazingly talented ladies from research and analysis to delivering a rock-solid marketing strategy successfully.

16/06/2020

Do you have a strategy in place for your social media marketing?

Because, it is not just about posting something for the sake of it.

If you don’t have a strategy document then you’re shooting in the dark!!!

Your strategy NEEDS to absolutely BE DOCUMENTED! Documenting will allow you to stick to it, refer back to, monitor, review and adjust as necessary. A documented marketing strategy is CRUCIAL as it acts as a guide for the success of your business.

You have to be clear on what your mission is, what your vission is? Who are you posting to? Why do you target them? And how will you ensure that you’re reaching them specifically; because not everyone that likes, shares or follow you will turn in clients!.

Once you’ve done your home work with all the necessary analysis THEN you’ll be able to post MORE INTENTIONALLY & PURPOSEFULLY, considering each of the stages your buyers are at as well as where you’re at in the marketing funnel- we’ll talk about TOFU, MOFU and BOFU in another future posts).

So after reading this post, I’m gonna leave you with something to get your brain to exercise a lil (hopefully, it hasn’t been too dormant during the lockdown lol😉), below:

1) What do you provide that is unique from the thousands out there?
2) What is your vision?
3) What is your mission?
4) Who is your target? (Pls, don’t tell me everyone!!!)

The above are the questions I would normally ask you on a consultation.

SHOOT! 😉💖

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You can purchase my “ strategy guide” to make life easier as I have simplified and laid out everything in it—> link in bio💖😊

09/06/2020

Hey hey y’all... a lil motivation to keep you going guys!!.

Do not lose hope, keep a strong faith that all these will end and it’ll be even more beautiful than what it was before. You just have to keep a strong faith, mindset & keep doing what you need to!!!.

And remember to not follow nonsense blindly i.e. media, brainwashing bu****it etc.

02/06/2020

01/06/2020

Happy Monday guys... so all of a sudden is no longer the centre of attention, it’s a debate about skin colour and race now

Yesterday my sister and I were talking about the topic and how each race have been tagged due to the flawed minority within each of the races, community, colours etc...

It’s human to immediately put a tag on someone, but is it right though? NO and it needs to STOP✋🏼

Yes I have been one to tag too, it’s human natural behaviour BUT I also did realise that this mentality isn’t RIGHT!

We do NOT judge our fellow earth friends! We do not judge anyone by their colour, race, community, belief, status NOTHING!

What’s your thoughts? I really want to know and debate about it. Comment below.

29/05/2020

Happy & Blessed Friday Everyone.

It’s beautiful, bright and sunny every day here... the time London is the most beautiful “summer & Christmas/ New year”.

My fav season is spring/ summer, I am a summer baby after all ;)

This post is about my new ebook, Strategic Social Media Content Planning” the only tool you need to successful content planning for your business, regardless of what stage you’re at in your business. Start strategic planning! Thank me later. Sale on until 5 pm today as well because I’m here to help small businesses. So it’s here for grabs at £4.99 instead of £24.99, going back to full price after 5pm London time. Grab it now! 💖😊

28/05/2020

Happy happy happiest Thursday y’all. I took the week off (well still doing minor work in the background) & only realised couple of hours ago that we’re Thursday ALREADY 😲

Lil re-intro about me, Laïla the proud owner of LW Digital Marketing.

Offering coaching, consultation and free resources & marketing updates in my blog, plus just launched my newest baby; my e-book (link in bio) check it out. The ULTIMATE content marketing tool for small business owners and startup businesses. I guarantee you will love it!! I have a limited time SALE on... gooooo check quickly, it ends at 5pm today.

Whatever business you’re in, a rock-solid content strategy is CRUCIAL for many reasons!! You’ve got to have a documented strategy in place to keep up with things otherwise you’ll drown your business in this myriads of contents that are already doing great.

Link in bio, check out my ebook and save your business with a solid content strategy.

20/05/2020

Running a business?
Up your content marketing game!

I have a workbook guide in the form of an ebook that is available on my website (link in bio).

With small business owners like myself in mind, I have created this guide to help you put your strategic marketing plan to realisation. It’s got everything you need to know about analysing, researching and planning your content marketing.

Have a look on my website☺️💖

19/05/2020

💭💭 Hey all I hope that you’re all well and having a productive week so far.

Having said that, for many people it’s hard to ‘begin’ whereas for some hard to reach ‘completion’.

For me it’s the ‘beginning ’ that need motivation, but once I’ve started I’m unstoppable, I’ll do everything to complete my task- whatever project it is.

I know people that start a lot of projects consecutively but never really manage complete them before starting another one.

My advice would be to never start a new project until you’re 💯 % done with what you already started- I say the same thing to my kids as well.

Just ‘begin’ and ‘complete’ !!.
Then start another one and again ‘complete’ it.

15/05/2020

This is the ultimate tool you need to plan your content marketing. Just that! Coz it’s a 20 pages workbook guide packed with everything you need and beyond! 👇🏼👇🏼👇🏼

Because if you’re a business and want to market successfully on the super challenging and competitive social media platforms or anywhere online, YOU NEED A DOCUMENTARY STRATEGY in place.

I cannot stress this enough guys, I see too many bad contents and poor strategy everyday. Mainly small businesses that have limited funds and resource trying to get their contents out in order to be able to make sales and grow their business.

Digital marketing courses are expensive af, I’ve come across so ridiculously costly courses that really annoy me thinking “how are small businesses even supposed to afford this sh*t” and why does it have to be so costly?! I felt the need to reach out and HELP! Because it’s not fair on any of you.

So with all that in mind I sat day in day out, work hard on creating a workbook guide that will help you “small business owners” DOCUMENT your strategy in no time.

In there I help you by explaining every steps in the process so that you’re not just filling in a booklet but also understand the full process and it’s importance as you go.

It’s a GAME CHANGER
It’s a SUPER EFFECTIVE document

What it contains?
Everything you need in a content marketing strategy. From your research to your goals setting and strategy. All that only at £25.50 (introductory price), so grap your ebook now while it’s still at that price.

Purchase via DM and pay via PayPal.
It’ll be on my website soon, will be announced here.