Digi Media

26/02/2026

Even highly capable leaders can freeze in media interviews.

Confidence in meetings doesn’t always translate to clarity under scrutiny.

In high-stakes situations, pressure shifts thinking from strategic to defensive. Speech becomes less fluid. Structure disappears. What begins as a composed conversation can quickly unravel.

It’s rarely a knowledge gap. More often, it’s a stress response.

We’ve written about why intelligent leaders can struggle under media pressure and what structured preparation changes.

👉 https://www.digimedia.tv/post/why-leaders-freeze-media-interviews

Early in my career as a reporter, I was sent to interview a very high-profile business leader, the kind of name most people would recognise. We met in an office at Gatwick Airport, sitting on a sofa overlooking the runway.The conversation began confidently. He was articulate, composed and entirely a...

09/02/2026

In the UK, there’s still an assumption that a quick apology draws a line under a public mistake.

In reality, it often does the opposite.

An apology can reframe a story, invite interpretation, and open the door to follow-up questions, especially when it’s delivered under pressure.

Our CEO, Neil McCafferty's written a short piece on why apologies now tend to extend coverage, and what actually helps in high-stakes media moments.

👉https://www.digimedia.tv/post/media-training-uk-apologies-public-statements

03/11/2025

Meet Genardy, our office manager — and occasional AI test subject. 🐉
We’ve been experimenting with generative AI in production. It’s incredible at creating short clips, animating scenes, and even generating “impossible” B-roll.
But when it comes to storytelling - the rhythm, emotion, and flow that connects with real people - there’s no substitute for experience.
That’s why we use AI carefully:
✅ To make production faster and more efficient
✅ To enhance creative possibilities
❌ Not to replace the craft of storytelling

We’ve just published a short piece on how we approach AI in production - and why it’s still all about human creativity.
https://www.digimedia.tv/ai-enhanced-production

20/10/2025

🎙 Master the Long-Form Podcast Interview. Our latest blog looks at why high profile executives and leaders are asking for podcast media training and how to handle long-form podcast interviews.

One of the newer requests I’ve been getting is media training specifically for podcast interviews.

12/09/2025

Digi Media was in London this week at the Future of Media Technology Conference, exploring the biggest question in our industry: What is the true impact of AI?

Pictured here, our Director Neil McCafferty is taking it all in. The consensus from a room of media leaders wasn't a simple answer, but rather a clear call to action for all of us: We must evolve.

The key takeaway is clear: while AI-powered search provides quick answers, it also poses a challenge for content creators and publishers. With more users turning to chatbots for information, the traditional flow of traffic to content platforms is changing.

This only strengthens our resolve.

At Digi Media we believe the solution is to focus on what AI cannot replace:

Premium, Human-Generated Content: We are doubling down on creating authentic, high-quality content that builds trust and a real connection with our audience.

The Power of Video & Podcasts: This is where we can create a deeper engagement and stand out in the digital landscape.

The future of media is not just about technology; it's about the human creativity and connection that powers it. We are excited to face these challenges and continue delivering exceptional content.

What do you think about the future of media and AI? We'd love to hear your thoughts!

17/07/2025

Is AI replacing humans in podcast and video production? More in our latest blog

Is there still a role for humans in producing podcasts and video content, or is AI taking over.

10/06/2025

🎙️ Should Your Podcast Go Video? Here’s What You Need to Know 🎥

One of the hottest topics in podcasting right now: “What’s your video plan?” With YouTube embracing podcasts, everyone’s wondering if they should jump on the video bandwagon, or stick to audio.

In our latest blog, Neil McCafferty, our CEO breaks down:
The pros and cons of audio-first vs. video-first podcasting
Why not every show needs to be on camera
How to pick the right format for your audience and goals
Bottom line: Don’t follow the hype - choose what works best for your show and your listeners.
Curious about the best strategy for your podcast? Read the full post https://www.digimedia.tv/post/the-big-question-what-s-your-podcast-video-plan and let’s chat about your next move!

One question keeps popping up whenever we develop new podcast shows or refresh old ones:“What’s the video plan?”It’s the same story at industry events like The Podcast Show in London or Podcast Movement in the US. You can barely grab a drink before someone brings up “the video thing” and...

31/05/2025

Some thoughts:

🎧 Who’s Really Listening to Your Branded Podcast?

In branded podcasting, one of the first questions clients ask is: Who’s listening - and how many?

It’s a fair ask. But while we can track downloads and YouTube views, those numbers only scratch the surface. A download doesn’t guarantee a listen, let alone tell us who tuned in or whether the content resonated.

At the Podcast Show in London, Bumper Media’s excellent session - “Planning for a Post-Download World” - highlighted what many of us in the industry already know: we need better audience insights. Not vanity metrics. Not vague data. But a real understanding of reach, engagement, and impact.

As podcast producers, especially in the branded space, we have to go beyond the download. Agencies and clients increasingly demand clarity-and if we can’t provide it, they’ll stick with media that can.

It’s time for our industry to raise the bar.

As a producer of what are known as branded podcasts - programmes created on behalf of organisations and brands - I’m often asked two questions: Who’s listening? And how many of them are there?They’re perfectly reasonable queries. After all, clients want to know that their investment is paying ...

13/02/2025

Another podcast we've produced is out now. It's the 9th episode of Season 3 of 'Stories from the Field' being produced with the Centre of Competence on Humanitarian Negotiation (CCHN). It's a great listen. If you need a hand launching, producing, editing either audio only or audio/video podcasts, do get in touch.

28/11/2024

We've just finished editing the latest in the current season of the 'Stories from the Field' podcast for Frontline Negotiations. This one's a fascinating listen. How big tech impacts humanitarian organisations and the part it now plays in war and conflict.
Grab it where you get your podcasts or from https://lnkd.in/eqta3GA6