BBN International

17/06/2026

Gen Z isn’t just entering the workforce; they’re redefining how it works.

In the BBN Mixtape episode, Annette Poyser and Katelyn Youngblood explore what’s actually shaping the next generation of B2B professionals.

Not the stereotypes. The reality.

In this episode, they unpack:

- What resilience looks like in a constantly shifting business environment
- Why continuous learning is no longer optional, but foundational
- How today’s talent is setting boundaries without compromising ambition
- Where AI fits in—and why it should empower thinking, not replace it

For B2B leaders, this is a growth conversation.

And for Gen Z professionals, it’s a playbook for navigating complexity with intent.

🎧 Tune in: https://eu1.hubs.ly/H0w8mYq0

11/06/2026

How do you evolve a century-old brand without losing what made it iconic in the first place?

You don’t start with disruption.
You start with precision.

For Cobb, reinvention wasn’t about chasing trends or using AI for the sake of it. It was about using technology to go deeper into the science, the story, and the smallest details that define their edge.

The outcome?

A bold, future-facing brand that still feels unmistakably Cobb—launched at IPPE and met with real industry impact.

Because in B2B, transformation doesn’t come from doing more.
It comes from seeing better.

Explore the full story: https://eu1.hubs.ly/H0v-3Pg0

10/06/2026

Forecasting used to feel like control.

Now? It often feels like guesswork.

In a world shaped by shifting markets, AI-driven buyer behavior, and constant uncertainty, the old B2B playbook is starting to show its cracks.

And as our partner Luxid explores, the answer isn’t better predictions, it’s better responsiveness.

Because the brands winning today are the ones that:

- Pivot when assumptions break
- Use data as a trigger, not just a report
- Break silos and rethink how budgets flow
- Build systems that move as fast as your market does

Read the full perspective from Luxid: https://eu1.hubs.ly/H0v-3p00

While many businesses still cling to annual planning, Luxid believes the time has come for B2B marketers to pivot away forecasting and towards responsiveness

10/06/2026

Sun, stories, and centuries of culture

Celebrating Portugal Day!!
From historic streets to global influence, Portugal continues to inspire far beyond its borders.

Here’s to tradition, pride, and a future shaped by rich roots.

06/06/2026

Happy National Day to Sweden! 💙💛

A celebration of identity, progress, and a culture that balances innovation with simplicity.

04/06/2026

Most B2B startups don’t fail because the product isn’t strong. They fail because the market never truly gets them.

That’s the uncomfortable truth Stoica unpacks in their latest piece on B2B GTM strategy.

Because GTM isn’t a marketing problem. It’s not a sales problem. It’s not even a product problem.

It’s an alignment problem.

When “strategy” lives in a doc and when “we’ll figure out GTM later” becomes the default, growth stalls, no matter how good the product is.

Read the full piece:

Your product is great. So why isn't it selling? Learn the 5 GTM myths killing B2B startups and the strategy framework that wins deals.

03/06/2026

Growth is easy to measure.

Culture isn’t. But it’s what sustains everything.

So how do you scale a global partnership without losing what made it special in the first place?

At BBN, that’s a question we’ve been answering for 38 years.

In our Trail-makers podcast series, we spotlight the people and agencies who have shaped BBN into what it is today—a partnership built not just on capability, but on shared values.

In this episode, Carola Hecker from wob AG, BBN Germany, reflects on her journey as one of BBN’s founding partners since 1987.

Listen to her story for a front-row perspective on how the partnership has grown, evolved, and stayed true to its spirit.

🎧 : https://eu1.hubs.ly/H0vMmVb0

28/05/2026

When Fleetguard stepped into a new chapter post-spin-off from a major engine manufacturer, the challenge wasn’t differentiation on paper; it was differentiation in perception.

Because in industrial markets, features blur fast.
Purpose doesn’t.

🔧 The outcome:
- A unified global brand narrative
- Campaigns that connect beyond the technical buyer
- Internal teams empowered to tell one consistent story, everywhere

The real transformation?
From selling what the product does → to communicating why it matters.

And that’s where modern B2B brands win.

Read more: https://eu1.hubs.ly/H0vBqmj0

27/05/2026

Most B2B buying journeys don’t start with a search.
They start with a thought.

And the brand that shows up first in that moment?
Wins more often than not.

That’s why our partner Iteo is spotlighting a critical shift in B2B marketing thinking:
Stop chasing clicks. Start building memory.

Drawing on insights from LinkedIn B2B Institute and Jenni Romaniuk, this piece explores how Category Entry Points (CEPs) shape buyer decisions long before intent signals appear.

Read the full blog from our partner:

B2B-selskaper må lage kategori-inngangsporter hos kundene. Her deler vi fire streg til hvordan en bygger mentale koblinger strategisk.

25/05/2026

Memorial Day in the United States is more than a long weekend; it’s a moment of reflection, gratitude, and respect for the sacrifices that shaped freedom.

Today, we pause to remember and honor the brave men and women who gave their lives in service.