The New Parent Company

17/06/2026

Hello to new followers and to those who have been here for some years.
A quick mini intro to who I am!

I'm Adeline, a 40-something mum to 1. When I became a mum 9.5 years ago, I really struggled. Not with understanding my newborn (I had been working with families for 15 years by this point and had written accredited courses for professionals to work with newborns).

What I wasn't prepared for was the changes that happened in myself.

Loneliness, loss of identity, autoimmune responses, fatigue, stress and rage. Things I hadn't even thought could happen in postpartum. Things that were not talked about (it's better now, but still has a long way to go).

It wasn't until lockdown (3.5 years after giving birth) that I decided to do something about it all. I changed my diet, worked on my physical strength and mental health. I prioritised looking after myself. And it was wonderful.

Since then, I opened The New Parent Company, retrained as a postpartum doula, which aligned so much more with the support I believe every parent should have, and have learned so much about lots of aspects of the pre and postpartum period. I have trained with some incredible people and continue to learn everyday.

The past year in particular has elevated my role and I have some exciting news things to share later this year. I can't wait!

Highlighting some incredible companies I have trained with and who have given me many opportunities over the past 5 years:

16/06/2026

Life with a newborn is equal parts beautiful and exhausting. The days move slowly and quickly all at once, and I've learned that this season isn't about getting everything done—it's about slowing down, letting go of expectations, and being present for the little moments that might otherwise pass by unnoticed.

Learning to be kinder to yourself, to embrace the mess, the tiredness, and the uncertainty, and to remember that you don't have to do it all perfectly.

Some days feel long, but they are filled with tiny hands, sleepy cuddles, milk-drunk smiles, and moments of connection that make everything else fade into the background.

This chapter should teach you to pause, to breathe, and to appreciate the beauty in the ordinary. To soak up every snuggle, every stretch, every yawn, and every moment with this little person who is growing far too quickly. 🤍

14/06/2026

How postpartum should look

21/05/2026

New packages available from September 2026!

Build a package of support for the first 6 or 12 weeks of postpartum.

Core Postnatal Doula Day Hours
Add on additional services like
*Night Nannying (can be a one off night, or 1-2 nights per week)
*Pre made food service dropped to your door
*Antenatal prep sessions
*Postnatal planning sessions
Swipe to learn more about each service

Packages start from £360 and can be booked in for you, or gifted to a friend.

DM or drop an email to [email protected] to book in a call to learn more and to receive package options directly to your inbox.

*Carrot approved postpartum doula

12/05/2026

06/05/2026

Following yesterday’s report on sleep consultants, I want to clarify that the intention was not to discourage parents from seeking sleep support if they need it. Rather, it was to highlight concerns within an unregulated industry, where some consultants may be providing unsafe advice to vulnerable families.

If you are looking for sleep support, I would recommend seeking a professional who:

✨ Has recognised qualifications
Don’t hesitate to ask about their credentials. If you’re unsure, you can always research them further or use AI tools to help interpret what those qualifications mean—there are many different ones, and it can understandably feel confusing.

✨ Adheres to Safe Sleep Guidelines
Any advice that contradicts established safe sleep recommendations should be treated as a red flag. If this occurs, it’s best to step away. (For context, I include this expectation in my own client contracts—it may be something worth checking before working with a consultant.)
* There is a free downloadable Safe Sleep and Safe Bed Sharing PDF in the link in my bio

✨ Respects your parenting approach
A good professional will work with your values and choices. You should never feel pressured into doing something you’re uncomfortable with. Your baby, your decisions.

✨ Supports what works for your family
Ultimately, the right approach is the one that feels safe, sustainable, and appropriate for your individual family.

Follow your gut always.

05/05/2026

Learn how to navigate the messy world of weaning with Katia, The Baby Nutritionist

The Parent Table Weaning Talk

Come join us at The Maqam Centre for an exciting in-person talk all about weaning! Whether you're a first-time parent or have been through it before, this talk is perfect for anyone looking to navigate the world of introducing solid foods to their babies.

Our expert speaker will guide you through the entire weaning process, sharing tips, tricks, and their own experiences along the way.

During the talk, you'll have the opportunity to ask questions, share your own stories, and connect with other parents who are going through the same journey. It's a great chance to gain confidence and build a support network!

So mark your calendars and join us at The Maqam Centre for a fun and informative talk on weaning.

Wednesday 13th May
1-2pm
Wrentham Avenue, NW10 3HJ
£5 pp

Spaces are limited - book through Eventbrite - Link in bio 🔗

04/05/2026

Update to my availability and services for the rest of the year.

I will continue to be in London, so now exploring more work options and taking on new clients for the rest of the year.

Drop me a DM to find out more!

01/05/2026

Have you finished your childcare training and wondered what comes next? 👀

We are bringing together three incredible women who have built real careers, businesses, and flexible working lives in the childcare sector, and they want to share their stories with you.

🗓️ Tuesday 12th May at 7pm 💻 Free and online via Zoom

From childminding and small business to nursery ownership and antenatal education, this panel covers it all.

Save your place using the link in our bio 👆

22/04/2026

Taking a look at ways we can be conscious of our planet as parents on World Earth Day 🌎

1. Reusable Nappies - are nappies that get washed and reused rather than thrown away. A number of regional council authorities provide vouchers, cashback or kit incentives to encourage residents to move away from disposable nappies, but these are not available in every region, and their availability varies widely. have info on their website to not only help you learn how to use reusable nappies and brands to buy, but also helps you to see what is available to you where you live!

2. Reusable Wipes - Like the nappies, these are washed and reused. We love

3. Reusable Period Pants - For postpartum and for anytime as a menstruating woman - lots of brands - Cheeky Wipes sell them, and are fantastic too

4. Buying from brands whose ethos is deep in sustainability - brands such as whose changing bags are made from recycled materials. Or whose beautiful toys are built to last and are a brand that recycles 90 percent of their materials and hope to achieve net zero carbon in all steps of their supply chain by 2030.
Other conscious brands we love eco range and

5. Secondhand or Borrowed Clothing - secondhand sales happen regularly. The company also offers a clothing rental service for children aged 0-3 years.

Also try secondhand baby sales close to you, local Facebook & WhatsApp buy & sale groups, alongside the usual and

Secondhand is great! However the things you should always buy new are mattresses and car seats