Superunion

03/05/2023

"New habits and behaviours have emerged with new expectations set by domestic brand innovations in China." Doris Wu writes in Branding in Asia Magazine that as China's borders open again, Western brands have a lucrative opportunity to engage a young generation bursting with influence and intent. https://www.brandinginasia.com/are-western-brands-ready-to-reconnect-with-chinas-gen-z/

02/05/2023

Dr. Bonnie Shaver-Troup and Philipp Muehlebach speak to Creative Review about , the typeface that is making reading easier for those with dyslexia, and explore whether all fonts should be designed with accessibility in mind. https://www.creativereview.co.uk/dyslexia-friendly-fonts-lexend/

21/04/2023

"Now more than ever, it is time for design. And if we look at the marketing mix as a whole, we hear more and more clients looking at the design as a solution to the big problems and the big questions they had and other disciplines in marketing.” Read more at: https://www.campaignasia.com/article/wpp-design-powerhouse-officially-launches-as-design-bridge-and-partners/484119 Campaign Asia-Pacific

Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.

20/04/2023

"We fundamentally believe that design is one of the most powerful tools in business, and yet it's historically been underutilised. As Design Bridge and Partners, we're on a mission to change that, and simultaneously help shape the future of organisations worldwide by unleashing the full power of design." – John Morris, Group CEO of Design Bridge and Partners

Design Bridge and Partners launched today as a new WPP global design company, following the merger of Design Bridge and Superunion in 2022.

20/04/2023

💫 Superunion is now Design Bridge and Partners, created on a mission to redefine the role of design for brands, businesses, people and the planet. https://www.designbridge.com/

20/04/2023

You Decide! yes, YOU have the power to crown our digital space the Best Community Engagement project in this year's The Webby Awards. Now, be sure to use that power for good and drop us a vote when you visit the Webby Awards: https://vote.webbyawards.com/PublicVoting #/2023/metaverse-immersive-virtual/metaverse-immersive-features/best-community-engagement

20/04/2023

Every click counts! our internal digital space 'Revolutionary Road' is up for the Best Community Engagement award at this year's The Webby Awards. At this stage it's all down to the public vote, so pop on over to the Webby website and register your vote (for us ideally!) https://vote.webbyawards.com/PublicVoting #/2023/metaverse-immersive-virtual/metaverse-immersive-features/best-community-engagement

20/04/2023

We're up for The Webby Awards! Our approach to internal company meetings is up for the public vote to be crowned "Best of the Internet"! Check out our entry (and drop us a vote..) on the Webby website: https://vote.webbyawards.com/PublicVoting #/2023/metaverse-immersive-virtual/metaverse-immersive-features/best-community-engagement

12/04/2023

12/04/2023

A new brand for Padre, from Italian olive oil producer Agricola Dargenio, created by our Hong Kong team. Celebrating a daughter's love for her father and their connection to the land. https://www.designweek.co.uk/issues/10-april-14-april-2023/superunion-agricola-dargenio-packaging/

06/04/2023

❗️❗️❗️ VOTE FOR US ❗️❗️❗️ Our Superunion experience has been nominated for "Best of the Internet" at The Webby Awards!! But we need your votes - simply click the link, select 'Revolutionary Road' and click 'vote'. Help us be crowned "Best of the Internet"! https://vote.webbyawards.com/PublicVoting #/2023/metaverse-immersive-virtual/metaverse-immersive-features/best-community-engagement