Bee Digital Marketing

Bee Digital Marketing Award winning digital marketing agency for education that gets companies into schools

And THIS is where AI video meets the absurd — on purpose. 🥸 🤯The latest Jeremy's Razors ad, created by The Daily Wire, l...
11/07/2025

And THIS is where AI video meets the absurd — on purpose. 🥸 🤯

The latest Jeremy's Razors ad, created by The Daily Wire, leans heavily into parody and AI-powered visuals to tell the epic "history of shaving story," featuring dragons, bears, and CEO Jeremy Boreing.

But beneath the over-the-top satire is a clever truth for edtech marketers:

✨ If you’re going to use AI, use it with intention. 🎉

This ad is very AI-aware, so the viewer knows they’re watching something artificial, stylised, exaggerated, and downright entertaining.

This ad works so well because:

🤖 It depicts abstract value the customer will feel from using the product, such as progress and confidence.
🤖 It explores fantastical “what ifs” with humour or storytelling that can only be shown through AI or a high special effects video budget.
🤖 It showcases their product in an exaggerated or metaphorical light to amplify their brand’s story — creating a captivating and distinctive world.

In a scroll-happy world, a bear-fighting adventurer who brandishes a facial hair razor (or similar) might be what your product needs to get noticed.

➡️ What would your epic ad 'WOW' factor be?

10/07/2025

🎬 AI video ads are everywhere right now, but let’s be honest: not all of them are good.

We believe AI shouldn’t be used as a gimmick. It should be used to tell better stories, which is what we did for one of our awesome clients.

The result? An AI-powered ad featuring a headteacher, a school inspector… and a pair of pink dog slippers. 🐶 (It makes more sense when you see it.)

What makes a good AI video ad? Here’s what we’ve learned:

🎯 Focus on outcomes, not features

People don’t want to see “how it works,” they want to see how it changes their day. If your product saves time, improves wellbeing, or reduces stress, show that. Abstract ideas are perfect for playful, metaphorical storytelling with AI.

🎬 Treat it like a short film

Your ad should have a beginning, middle, and end — even if it’s only 30 seconds long.
Structure builds connection and makes your message land.

😊 Make people feel something

End on a smiling moment — not a sales pitch. People don’t remember the tech specs, whereas they'll remember how you made them feel.

💡 Use AI where it makes the most impact

Think about moments that are tricky (or expensive) to film in real life, like a folder flying across the staffroom or a magical time-saving calendar. AI lets you visualise ideas that are usually invisible.

🚫 But here’s the caveat:

Don’t use AI to replicate real people, sensitive topics, or personal experiences. Disabilities, trauma, and human emotion shouldn’t be faked. Ever. That’s how you end up deep in the 'Uncanny Valley' and deep in Mistrust Territory.

Instead, use AI to amplify creativity instead of trying to replace authenticity.

Want to chat more about how we could bring your product or service to life with story-driven AI video? DM us! 💬

Already have happy schools using your tool? Perfect. Now’s the time to introduce what’s next... ⏭️Not with a pitch, but ...
04/07/2025

Already have happy schools using your tool? Perfect. Now’s the time to introduce what’s next... ⏭️

Not with a pitch, but with purpose.

(1) Bridge the gap with a free resource by...

Creating something small but mighty — a toolkit, checklist, or activity — that connects their current product with the one you want to promote. Think:

💡 A behaviour tracker that pairs with your CPD platform.
💡 A “SLT-ready” deck pulling insights from your data tool and showcasing your comms dashboard.
💡 Or offer a free activity from your new product that pairs naturally with what they already use — a smarter alternative to cold free trials.

(2) Nurture with value with a follow up with a simple email series...

⭐ Tips to get the most from the resource
⭐ A glimpse into how [Tool B] scales their success
⭐ A real school story showing both tools in action

And here's why this works:

✅ Context sparks curiosity
✅ You solve a bigger problem
✅ It feels like help, not a sales push

Show how your tools complement each other — and help schools achieve even more. 🙌

Need help building a bridge like this? You know where we are. 😉

There’s a right way to do AI video… 🤩 And then there’s the “everyone smiles at the same time and blinks in sync” way. 😱 ...
03/07/2025

There’s a right way to do AI video… 🤩 And then there’s the “everyone smiles at the same time and blinks in sync” way. 😱 At Bee Digital, we don’t use AI as a cheap trick...

We use it to tell better stories. Because that’s what the best marketing is — story telling.

And our latest ad for one of our lovely clients is a good example of this.

It's an ad about a headteacher, an inspector, and these pink dog slippers.

We explain it all in this week's ...

Check your inbox for the 🐶 emoji or sign up to get it sent to you ASAP by tapping the link in the comments 👇

Have you seen Apple's Emergency SOS on Apple Watch - Rick’s Rescue? 🆘 ⌚ 💫 We love this ad... It shows what happens when ...
27/06/2025

Have you seen Apple's Emergency SOS on Apple Watch - Rick’s Rescue? 🆘 ⌚ 💫 We love this ad...

It shows what happens when wearable tech meets life-or-death moments, telling the gripping true story of swimmer Rick Shearman, who was pulled 1.6 km out to sea by a rip current off Byron Bay.

His lifeline? The emergency SOS feature on his Apple Watch.

🎉 Why this ad works:

🍏 Real user, real rescue - It’s not a complete work of fiction. It’s a genuine emergency call woven through a dramatised re-enactment, which makes the authenticity unforgettable.
🍏 Function over features - It’s not a flashy product showcase or walkthrough. The focus is function, not form, with a clear message that this could save your life.
🍏 Emotion and credibility - Helicopter rescues, real audio, high-quality open water visual, and a quiet but powerful product presence. It’s all there but never oversold or overshadowed by the big brand name or logo. (Well, not until the very end!)

The takeaway?

Even if you’re not selling life-saving gear, you are selling something that is everyday life-supporting and helps real people in real-life moments, so:

⭐ Use real teacher stories in your next brand video
⭐ Turn feedback emails into narrative-driven mini testimonials
⭐ Replicate Rick’s storytelling arc for your brand: Problem → Product → Real-World Impact

Show how your product makes educators feel when it truly matters.

What ads inspire you? Comment below... 👇

🎓 What if your product had its own school? Not a help centre, but a real training hub made with teachers, not just for t...
26/06/2025

🎓 What if your product had its own school? Not a help centre, but a real training hub made with teachers, not just for them.

That’s the thinking behind the Build Your Own Brand Academy (BYOBA) — a subject-specific, practical, and purpose-driven way to help educators get the most out of your tool.

Whether you support maths, science, AI adoption, or SEND — your brand academy can offer:

✅ Bite-sized training tailored to real classroom use
✅ Click-and-go guides, templates, and walkthroughs
✅ Termly workshops and feedback loops with actual educators
✅ Clear pathways from “just exploring” to “I’m all in”

Because onboarding shouldn’t be one-size-fits-all...

It should build trust, spark ideas, and make teachers think, "This feels like it was made for me."

Would you join an academy like that? Or better yet... build one?

We go into more detail in the latest edition of the , which is either waiting for you in your inbox (with the 🫣 emoji) or for you to join and get it sent to you immediately.

You can also DM us for more and ideas. 👍

👀✨🪝Make your emails more eye-catching and attention-grabbing by adding some visuals because... Words sell products, but...
19/06/2025

👀✨🪝Make your emails more eye-catching and attention-grabbing by adding some visuals because...

Words sell products, but big blocks of text? Yawn and scroll! 🥱 Even teachers who love a good paragraph are skimming hefty messages clogging up their inboxes.

Whereas, emails with images have a 147% higher click-through rate than text-only messages and an animated GIF can increase conversions by 103%. 🎉

🖼️ Try adding more images:

These can be screenshots, resource mockups, or statistic call-outs. Each one can work as a well-placed visual to break up the text and make your key points more memorable.

💡 Don't forget to include alt descriptions for accessibility and better email client rendering.

It sounds simple, but many emails we see look too corporate and lacking personality.

ALL brands have a personality, so write in a more conversational, personable tone that reflects yours, then complement your words with a fitting image to make 'em smile!

DM us for more tips or check this week's Quick Marketing Tip in the 👍

If you haven't already, here's why it might be time to B.Y.O.B.A. 👷 🏗️ 🎓 FYI: the "B," "Y," and "O" do NOT stand for "Br...
18/06/2025

If you haven't already, here's why it might be time to B.Y.O.B.A. 👷 🏗️ 🎓

FYI: the "B," "Y," and "O" do NOT stand for "Bring Your Own." In case you're wondering.

The only way to find out what this abbreviation we're teasing you with means is to check out the latest edition of the !

Head to your inbox and look for the message with the 🫣 or sign up now and get it sent to you immediately👇

https://beedigital.marketing/turn-attention-into-trust/

13/06/2025

💸 Worried you’re putting prospects off your charity or non-profit brand because you’re leading heavily with costs for your campaigns? Instead of choosing the “free” approach, reframe the value. Here’s how:

🫱 Turn subscriptions into support

Rather than: “Premium tier from £49/month.”

Try: “Support our mission! Your £49 donation helps us provide free teacher training to under-resourced schools.”

Suddenly, it’s not a product. It’s a partnership.

🌍 Show the bigger picture

If your product or service improves outcomes, promotes inclusion, or provides easier access - say so.

Make every payment or sign-up feel like part of something more:

“Every purchase helps fund resources for SEND classrooms.”

“With your support, we can offer CPD to 10 more schools this term.”

“Your donation directly powers our free toolkit for EAL teachers.”

Add this message strategically across your campaign journey:

✅ Landing pages: Near forms or pricing tables with call-out copy that shares how the contribution makes a difference.

✅ Exit intent popups: “Leaving? Here’s how your support makes a difference in schools like yours.”

✅ Thank you pages: Reinforce the impact: “Thanks to you, 3 schools will now receive [Product/ service/ access benefit].”

✅ Follow-up emails: Remind them what their contribution enables and invite them to share the mission through word-of-mouth, social posts, downloadable referral packs, shareable links, etc.

The more transparent you are with your value, the more likely educators will choose to invest.

Share these and leave a comment!

How do you get people to rethink something as everyday as a shower? 🚿 Hindustan Unilever’s water awareness campaign plac...
12/06/2025

How do you get people to rethink something as everyday as a shower? 🚿

Hindustan Unilever’s water awareness campaign placed a luxury shower cubicle in the middle of the village of Mangalaram Ki Dhaani in Rajasthan and watched as the locals instinctively used it for drinking water instead.

This wasn’t about pushing a product. It was about starting a conversation rooted in empathy and everyday disparity with human behaviour through storytelling — and it worked!

Why this ad works:

🌟 It challenged assumptions

By placing an object of comfort in an unexpected context, it forced viewers to look again through the eyes and experiences of the villagers.

🌟 It was built around observation, not explanation

Only minimal voice-over was needed with the villagers’ behaviours speaking louder than any brand message.

🌟 It focused on human emotions

This straightforward story builds trust, connection, and awareness to reinforce Hindustan Unilever’s sustainability mission that appears on screen at the end.

💡Takeaway Tip:

If your product solves a challenge educators may not even realise is a problem yet, consider how you might spotlight it through unexpected, visual, human-led storytelling.

No words required.

05/06/2025

⚠️ Why could “free” be costing you trust with educators? Because "free" has lost a lot of its shine...

🚫 Free trial (but only half the features work)
⏰ Free app (until you miss the renewal date)
📨 Free access (but then comes the inbox spam)

If you're an edtech brand using "FREE" as your main hook, it might be time to rethink how it's landing with your audience.

🤩 Lead with the why, not the price

Instead of: “Free classroom tool!” Try: “Trusted by 800+ teachers to save 4 hours a week — now available to try at no cost.” Make the benefit the headline.

🎯 Reframe your free offer

The word “free” has been overused. Instead, say things like: "No-cost pilot," "Explore before you budget," and "Try a real classroom scenario demo." Same deal. More credibility.

🤝 Support the switchers

Are you targeting schools already using a competitor? Try this: “Switch from [Competitor]? We’ll help with onboarding, SLT packs, and templates at no extra cost.” You remove friction and show support.

Try these and check back here for more !

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