Claire Icel, Marketing Consultant

Claire Icel, Marketing Consultant I am a digital marketing professional with over 15 years experience. I specialise in strategy and ch

When was the last time you audited your website? We're all guilty of leaving it a little too long, but keeping it fresh ...
09/08/2021

When was the last time you audited your website?

We're all guilty of leaving it a little too long, but keeping it fresh and relevant is important for SEO, as well as keeping your shop window 👌

I'd love to help you snap it into shape, which is why I'm offering a discount on my website service throughout August. DM to find out more.

How do you find creativity in your day-to-day life? I'm lucky that my job involves creative thinking. I spend a lot of t...
05/08/2021

How do you find creativity in your day-to-day life?

I'm lucky that my job involves creative thinking. I spend a lot of time on tools like and and writing creatively too. It's one reason I love marketing.

But what can I do in my non-work hours? Drawing all over the floor of the turbine Hall at the Tate Modern was a good start... any ideas for what next?!

Have two words ever filled you with as much premature boredom as keyword research? Maybe "lockdown extended" (hopefully ...
26/03/2021

Have two words ever filled you with as much premature boredom as keyword research? Maybe "lockdown extended" (hopefully not!).

Anyway, keyword research not only forms a basis for the words you should be including in your copy, but it can also be a basis for hashtag research. It really is woth doing.

Here is how to get started...

🍩 Identify a combination of words and phrases you intuitively think people search when looking for your product or service (and ask people what they would search for).

🍩 Type this into a search engine and see what alternatives come up.

🍩 Identify what other words or phrases competitors target by looking at their search engne listings.

🍩 You can also use a tool like SEMrush or Google Keyword Planner to check search volumes.

🍩 Make sure to focus most of your efforts on ranking high for niche searches.

E.g. If you are a doughnut seller, trying to get to the top of Google, Pinterest or Instagram with "Doughnut" is nigh-on impossible. But "Small batch doughnuts UK" / is much more likely.

Mmmmmm doughnuts.

As always, drop a comment or DM if you have any questions.

Don't boost your Facebook / Instagram post... Or if you do, just know that you could probably spend that money a little ...
24/03/2021

Don't boost your Facebook / Instagram post...

Or if you do, just know that you could probably spend that money a little more wisely.

It's true that boosting is a better option than it used to be. You can select more goals and target audience details.

But if you regularly find your finger sliding towards that blue button, stop and think about setting up some ads in ad manager instead.

You can become much more targeted with both your audience and ad content. And tighter targeting is what gets results.

A stat from the recent presents session was that 8/10 people find that Pinterest is a positive place, whereas just 3/10...
19/03/2021

A stat from the recent presents session was that 8/10 people find that Pinterest is a positive place, whereas just 3/10 people say the same for other social media.

I don't know about you, but I completely believe it. If you think about using Pinterest it feels warm. Without the competitiveness of these squares or the bitchiness of twitter.

It's a also a powerful marketing tool that can drive a lot of traffic to your site for free. Have you thought about including it in your marketing strategy?

Google ❤️ user experience. In 2021 it's the most important factor in your SEO. You want people to:1. Click through to yo...
17/03/2021

Google ❤️ user experience. In 2021 it's the most important factor in your SEO. You want people to:

1. Click through to your website from your search result listing > this means making your page title informative and your page description intriguing.

2. See your website content quickly > page speed is important so people don't leave without seeing anything.

3. Find the answer they are looking for on your page > we don't want them to bounce back to the search results and click on the next one down.

4. Click from the page they land on to another page > in Google's 'eyes' this means your site contains useful information and is more valuable to users.

So, as well as useful content, you need to think about directing people to your site and then assisting them around your site.

How do you think your website is performing in these areas?

[ REDDIT ] If you didn't see the post I shared on stories a few days ago, Reddit is a social network that has consisten...
19/02/2021

[ REDDIT ]

If you didn't see the post I shared on stories a few days ago, Reddit is a social network that has consistently grown since it's launch. Yet we don't hear about it nearly as much as other networks (GameStop aside).

Last summer I worked with an influencer who, at the time, had approaching 10k followers and a foundation of his growth strategy was Reddit. He now has 113k.

I must admit these facts leave me intrigued about integrating Reddit into more of my strategies. So...

Are you a Redditor? And what is your favourite r/ that I can check out?

[ STRATEGY ]If you're wondering what the hell to do first with your marketing strategy, take a look at my priorities and...
15/02/2021

[ STRATEGY ]

If you're wondering what the hell to do first with your marketing strategy, take a look at my priorities and work out where you are...

1// Get your website right, making sure you are mobile first.

2// Focus on SEO; research keywords and use them throughout your website.

3// Introduce basic email automation, making sure they are on-brand.

4// Establish yourself on relevant social media.

5// Dip into social media advertising to increase your reach.

6// Up your email ante with templates and regular newsletters.

7// Get serious with paid advertising.

8// And then add the rest (for example affiliate, content and influencer marketing).

Need a hand? Slide into my DMs!

[ SEO ]I had some really lovely feedback after my talk last week at so I thought I'd put the key parts of what I talked...
12/02/2021

[ SEO ]

I had some really lovely feedback after my talk last week at so I thought I'd put the key parts of what I talked about into a blog.

SEO is fundamental to your website success and these 15 steps are easy to take and will make a difference.

Click the link in my bio to have a read ✌️

[GET FOUND ON GOOGLE]Have you set up a Google My Business profile for your company yet? It's a fast and easy way to clai...
03/02/2021

[GET FOUND ON GOOGLE]

Have you set up a Google My Business profile for your company yet?

It's a fast and easy way to claim some real estate on the Google search results. Plus you'll appear on Google Maps; great news if you're a local business.

You can give lots of information on your profile, have customers call you directly, get reviews to add to your reputation and lots more.

This has the added benefit of letting Google know even more about your business, which is great for your search engine optimisation.

Just visit http://mybusiness.google.com/ to get started. Or let this serve as a reminder to make sure yours is updated!

[ FACEBOOK ] An interesting discussion in my networking group last week got me thinking about Facebook marketing. It has...
01/02/2021

[ FACEBOOK ]

An interesting discussion in my networking group last week got me thinking about Facebook marketing.

It has evolved a lot since those good old days when having a page and posting on it were all you had to do. Organic reach for pages seems to be at an all-time low as the algorithm favours clickbait content.

However, groups are alive and kicking.

The interaction levels in a good group are very high which is great for surfacing your content. It's the very definition of SOCIAL media. Somehow, though we all might think that Facebook is past it, it's actually one of the more social networks out there.

How can you harness that?

And, which is your favourite group? Give me some recommendations!

Mine are and .

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