Brandspeak Limited

27/09/2023

Think Brand trackers are dead? Think again, and read on to learn how revamping traditional methods can breathe new life into your Brand tracker.

Think Brand trackers are dead? Think again, but read on to learn how revamping traditional methods can breathe new life into your Brand tracker.

29/08/2023

As anyone who works in brand management knows, without the right brand metrics, you are almost certainly working in the dark.

In our latest report, we identify the 12 metrics most commonly used by our clients to track brand health.

Read our full report and get in touch if you would like to set up a call to explore how research can help you explore your brand health. https://www.brandspeak.co.uk/blog/brand-tracking-metrics/

In this article, we explore in detail what brand metrics are and how they are used to monitor brand health through brand tracking surveys

15/08/2023

You already know how important competitor analysis is to your brand and business, but do you know how to conduct it and leverage competitor analysis research at any stage of your product life cycle? https://www.brandspeak.co.uk/competitor-analysis-services/

Anyone who has ever come last in the egg and spoon race at school sports day may still be pondering, many years later, why everything must be a competition.

09/08/2023

Considering how a Brand Tracker could give you invaluable consumer insights, but not sure where to start?

Read our complete guide on what a Brand Tracker is, the benefits of having one, right through to methods, metrics and how to design your own one here: https://www.brandspeak.co.uk/blog/brand-tracking-guide/

Brand tracking measures several metrics to establish brand equity, insights and consumer perceptions.

26/04/2022

How should we view the role of advertising and how should we measure and judge its effectiveness?

To really understand advertising and how to measure its effectiveness, it’s first necessary to accept a basic truth: mostconsumers don’t give a stuff about

26/04/2022

The use of online (as opposed to face-to-face), qualitative research for conducting focus groups has increased sharply over recent years.

But what is driving this trend and as a client, how do you decide whether online or face-to-face qual is right for your project?

In this article we explain the main reasons behind the growing popularity of online qual and contrast the strengths and weakness of both approaches.

Online versus face-to-face qualitative research. Which should you use, when, and why? If you need support with a qualitative research project contact us today  

17/03/2022

The market research industry is continually evolving. In this 5-minute article we identify some of the main trends that will shape the industry in 2022 and beyond

Explore trends in the constantly evolving market research industry, as new tech helps brand owners gain a deeper understanding of the consumer experience.

28/02/2022

Thinking about a implementing a customer segmentation model for your business, or wondering if your existing one is still up to date? Our latest article identifies the things you need to think about:

Customer segmentation is a market research tool that divides a brand’s consumer base into different groups, with the goal of gaining a deeper understanding of different types of customers. Although it’s a popular market research tool for many brands, it runs the risk of becoming irrelevant if it...

13/04/2021

This 5-minute article explains what brand purpose is, as well as explaining its importance in contemporary brand development. It explains how any organisation can develop its own brand purpose statement, and the issues that will determine its success – or failure.

https://www.brandspeak.co.uk/blog/articles/brand-purpose-what-is-it-and-why-is-it-so-important-for-brand-loyalty/

13/04/2021

Brandspeak creates persona-based segmentation models for clients wishing to use them to inform the design of new propositions, marketing campaigns and customer experiences. But what exactly are customer personas and how are they used?

Find out in this 5-minute article; https://www.brandspeak.co.uk/blog/articles/customer-personas-gaining-critical-insights-into-your-customers/

13/04/2021

Behavioural economics is a method of analysis that uses psychological insights into human behaviour to explain how people make economic choices. Learn all about behavioural economics and how it is used in qualitative market research in this 5 minute article.

https://www.brandspeak.co.uk/blog/articles/behavioural-economics-a-5-minute-guide/