10/06/2026
Amazon switched off 360° spins in January 2025. If your listings relied on them, that interactive view is gone — shoppers now see static images and nothing else.
What replaced it: the GLB 3D model. One file that powers View in 3D and View in Your Room AR — shoppers rotate the product, zoom into details, and place your sofa in their room before buying.
For furniture brands, this matters. Furniture returns are among the most expensive in e-commerce, and the #1 reason is size not matching the buyer's space. A shopper who has already seen the product in their room rarely sends it back — and per Shopify's data, products with 3D/AR content convert up to 94% better.
The catch: old 360° shots and photos don't convert into a GLB. It's a real 3D model built from scratch, and Amazon validates every file against strict technical requirements — one parameter off, rejection.
That's the part we handle. CGIFurniture is an Amazon-certified content service provider, assessed by Amazon on these exact standards. Our GLB models are checked against the full spec before delivery, so the file passes the first time, not the fifth.
Want to see how it works? Message us for a free demo.