25/06/2026
From January to August, FP Mailing spent £86,098 through Google ads, on a specific product catalogue of theirs to generate 338 sales at an average cost of £254.72 per sale. Under EMMA Comms advertising manager from (Sept–Dec), we reduced cost per sale by 32% to £209.75 and generated 47% more revenue with a lower budget saving over £13,000 in ad inefficiencies and adding £82,500 in extra revenue.
When we took over FP Mailing’s campaigns in September, we delivered the lowest cost per sale of the year. Compared to earlier campaigns:
• We reduced cost per sale by 36%
• Increased efficiency to 4.96 sales per £1K
• Delivered £233K in revenue on £37K spend
• Saved the business £15K+ in ad inefficiencies