Fefus Designs

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FeFus Designs offers a range of cute, eye catching & vibrant merchandise & art for children with a strong emphasis on diverse characters, which are all hand drawn & digitally illustrated by myself.

Hey 💜It’s been a little while, hasn’t it? Life’s been… life-ing. Between juggling projects, trying to stay inspired, a...
12/10/2025

Hey 💜

It’s been a little while, hasn’t it? Life’s been… life-ing. Between juggling projects, trying to stay inspired, and fighting off a bit of self-doubt, I had to take a step back for a moment.

But I’m so happy to say… I’m back! And not just back — I’m coming back with purpose. 🙌🏾
📚✨ On Sunday 19th October 2025, I’ll be vending at the Black British Book Festival at the Barbican Centre — the biggest celebration of Black British literature in Europe!

We know life isn’t easy for everyone right now, so while the main festival tickets remain just £15, there’s also a completely free programme running all day.
This festival means the world to me because representation has always been at the heart of why I started Fefus Designs. I grew up not seeing myself reflected in the everyday things — cards, gifts, even the stories I loved. So now, I create the things I wish I had growing up — colourful, joyful products that remind children (and adults!) that they belong. 💛

And I couldn’t think of a better place to celebrate that than at a festival that’s all about Black voices, stories, and creativity.
Even better — this year’s event includes a completely FREE programme with live performances, workshops, a buzzing marketplace, and so much more.
✨ No ticket. No booking. No barriers.
Just come through, soak up the vibes, and show love to Black creatives doing amazing things.

I’ll be there with:
📚 Our Reader’s Merch — perfect for book lovers and storytime sessions.
🎨 Our full range of Fefus favourites — cards, stickers, gifts, and keepsakes that celebrate representation with joy.
Come say hi, shop your faves, and let’s make this day one to remember. 💛

📅 Sunday 19th October 2025
📍 Barbican Centre, London
🎟️ More info: blackbritishbookfestival.com
💜 Head over to for updates — see yah there!
Bring your people. Bring your energy. Let’s celebrate us. 🖤

If you could talk to your younger self, what would you say? We’d say this:“Y...
01/07/2025

If you could talk to your younger self, what would you say?

We’d say this:

“You’re not too loud. Not too quiet. Not too different.
You are exactly who you’re meant to be.”

I’d say:
“Your hair is magic. Your skin tells stories. You don’t need to shrink to belong.”

I’d remind them:
“One day, kids who look like you will be the main character—not the sidekick.”

And I’d whisper:
“Someone’s building something just for you. Stories, art, gifts that see you.”

Because that’s what Fefus Designs is. A love letter to little versions of us.

At Fefus Designs, every product is a celebration of the kid you were—and the kids growing up now.
We’re building what we wish we had: stories, gifts, and characters that say, “We see you.”

Because our little selves deserved that. And today’s children do too.

Tag someone or drop an emoji for your younger self 💖

🌸 Celebrate International Women’s Day with Fefus Designs! 🌸 Join us this weekend as we showcase our vibrant collection ...
07/03/2025

🌸 Celebrate International Women’s Day with Fefus Designs! 🌸

Join us this weekend as we showcase our vibrant collection of children's illustrations, greeting cards, and gifts at two incredible events in Bristol! 🎨✨

📆 Saturday 8th March 2025
📍 M Shed, Princes Wharf, Bristol, BS1 4RN
⏱ 11:30 AM – 4:30 PM
Immerse yourself in a day of inspiring
panels, artist performances, workshops, and a community market where you’ll find our full range of Fefus Designs products.
📢 More info:

📆 Sunday 9th March 2025
📍 The Trinity Centre, Bristol BS2 0NW
⏱ 12:00 PM – 4:00 PM
Join us at the Women Who Make & Do – International Women’s Craft Market! Discover and support incredible independent makers and artist while celebrating International Women’s Day. Find us there with our full collection!
📢 More info:

Come say hello, browse our range, and support women-led creativity! 💜✨

🌟 Girls are heroes too! 🌟We’re so excited to introduce our Superhero Girls card collection—featuring bold, fearless, and...
05/03/2025

🌟 Girls are heroes too! 🌟

We’re so excited to introduce our Superhero Girls card collection—featuring bold, fearless, and fabulous Black and Brown superheroes! 💥✨ Because every girl deserves to see herself as strong, powerful, and unstoppable. 🦸🏾‍♀️💖

At Fefus, we believe representation matters—and we’d love to hear from you! Who else would you love to see in our collection? More superheroes? Adventurers? Everyday heroes? Let us know in the comments! Your ideas could help inspire our next designs. 💛✨

💥 "I don’t need luck—I believe in my SUPER self!" 💥✨Our new Superhero Girls have landed, ready to inspire confidence, co...
04/03/2025

💥 "I don’t need luck—I believe in my SUPER self!" 💥✨

Our new Superhero Girls have landed, ready to inspire confidence, courage, and BIG dreams! 🦸🏾‍♀️💖 These fearless heroes prove that girls are powerful, bold, and unstoppable!

And guess what? This is just the beginning... MORE exciting superhero-themed products are on the way! 🚀💫

We’d love to hear from you—what superpowers would YOUR little hero have? Drop your ideas in the comments! ⬇️⚡

🌟✨ Hello 2025! ✨🌟 After a lovely Christmas break, I’m thrilled to be back and starting the new year with something clos...
13/01/2025

🌟✨ Hello 2025! ✨🌟

After a lovely Christmas break, I’m thrilled to be back and starting the new year with something close to my heart! 💖

🌈 Say hello to our empowering and vibrant affirmation wall art for kids! 🌈 These hand-drawn designs celebrate diversity, individuality, and self-love—perfect for brightening up bedrooms, play areas, or any space where your little ones can be reminded just how amazing they are.

💬 Just imagine your child starting their day with an inspiring “I AM” affirmation that fills them with pride and confidence!

✨ Here’s why you’ll love them:
✔️ Each piece is lovingly hand-drawn and digitally illustrated by myself 🎨
✔️ Made with love here in the UK 🏡
✔️ Printed on premium 250g uncoated paper
✔️ Available in a range of sizes to suit your space:
- A3: 420mm x 297mm approx
- A4: 297mm x 210mm approx
- A5: 210mm x 148mm approx
- Square: 297mm x 297mm


🎉 And here’s the best part: ALL our art prints are 20% off! 🎉 This special offer runs from Monday 13th January to Friday 17th January 2025 —so don’t miss out!

💡 If your child could have their very own affirmation, what would it be? Let me know in the comments—I’d love to hear! 🌟

Tap the link in my bio to shop the collection and fill your little ones’ spaces with colour, positivity, and love. Let’s make 2025 the year of empowerment for our children! 💕

🎄✨ Hey family! Today's the last call for clothing orders to guarantee delivery in time for Christmas! 🎁⏳Crafted for comf...
11/12/2024

🎄✨ Hey family! Today's the last call for clothing orders to guarantee delivery in time for Christmas! 🎁⏳

Crafted for comfort and inclusivity, each piece is lovingly designed to celebrate diversity with Fiona Morrison's exclusive hand-drawn illustrations. 🖌️💖
Made from soft, high-quality cotton-faced fabric, our hoodies and jumpers are as cosy as they are stylish, featuring ribbed details on the collar, cuffs, and hem.

Perfect for children who deserve to feel represented and celebrated. 🌈✨
Printed in the UK with eco-friendly inks, they're a sustainable and thoughtful choice for the festive season. 🎅🏿♻️

Give the gift of joy and inclusivity this Christmas with Fefus Designs! 🎁💕
📩 Order now to make sure your gifts arrive on time! 🚚✨

Hey Fefus Fam, it’s Fiona, the founder of Fefus Designs! 👋🏽When I started Fefus Designs, it wasn’t just about creating c...
11/12/2024

Hey Fefus Fam, it’s Fiona, the founder of Fefus Designs! 👋🏽

When I started Fefus Designs, it wasn’t just about creating cute and colourful products. It was about filling a gap I felt as a child – a lack of characters that looked like me. For black and brown children, seeing themselves represented in the world around them is life-changing. It boosts confidence, builds self-worth, and reminds them they are seen, valued, and celebrated.

Every product I design is inspired by the incredible kids around me and the vibrant world of childhood. From hairstyles to hobbies, I strive to create characters that reflect the beauty and diversity of our communities. Because every child deserves to look at a card, a gift, or a story and say, "That looks like me!"

This Christmas, give the gift of representation. 🎁✨ Our collection is packed with thoughtful, inclusive gifts designed to make every child feel special. From water bottles to greeting cards, there’s something unique for everyone.

🛍️Let’s make the holidays brighter for our little ones and continue to celebrate the beauty of diversity. Together, we’re creating a world where representation is the norm.

🌟 Shop our Christmas gifts now – because every child deserves to feel seen.

🎅🏿✨ Wrap your gifts with love AND meaning this Christmas! 🎁✨Say goodbye to ordinary wrapping paper and hello to our stun...
10/12/2024

🎅🏿✨ Wrap your gifts with love AND meaning this Christmas! 🎁✨

Say goodbye to ordinary wrapping paper and hello to our stunning Christmas Wrapping Paper collection! Featuring beautifully hand-drawn Black, Brown, and Mixed-race characters, each sheet celebrates diversity and adds a personal, heartfelt touch to your gifts. 🎨💖

🌍 Eco-friendly, high-quality, and made in the UK, these sheets are perfect for spreading festive cheer without compromising on style—or the planet. Available in packs of 1 to 6, they’re ready to make your presents shine under the tree. 🎄✨

💌 We offer worldwide shipping, so everyone can enjoy a Christmas filled with joy and inclusion!

🎁 Which of your loved ones would love to receive a gift wrapped in this gorgeous paper? Tag them below and let’s spread the festive love together! 💫

Address

London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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