What We Do
We have a proven track record in all areas of the marketing mix and we deliver through-the-line strategies that bring brands to life through compelling entertaining experiences. Our expertise includes strategic planning, events & experiential, PR, creative development, production, sponsorships and partnerships. Our Approach
We understand the importance of brand building, while never l
osing sight of the fact that targeted communications must positively affect the bottom line. We are commercially focused and work hard to deliver a return on investment, by analysing the entire buying chain and pinpointing the most powerful ways to leverage your sales and marketing efforts. We thrive on continually delivering top level service to our clients, on time and on budget, operating as a seamless extension to in-house marketing departments. We aim to offer real value by delivering big agency thinking and implementation without the overhead. We build strong relationships within our own team, and with all third parties. We ensure we always behave with integrity, and that people love working for us, and with us. The Big Idea
A smart insight has the power to spark the best ideas. We apply a strategic planning process to all our thinking to ensure all our ideas are rooted in reality and right for the brand. This unique, fast track planning process quickly gets to the heart of a brand, enabling us to translate the core values into original, engaging and brand-relevant activities that deliver results. Making It Happen
It may sound obvious, but the great ideas are the ones that actually get implemented. Not only do we deliver strong concepts, we pride ourselves on rock-solid delivery. Because our people have both client and agency backgrounds, we understand that you have multiple projects to manage. Our client servicing is top notch and we always strive to deliver the very best experience possible. At Sponge, we aim to produce the very best work for our clients. We also believe in making the journey genuinely fun, enjoyable and rewarding for everyone. After all, people produce their best work when they are passionate and motivated!