27/12/2019
Last week, for 4 days, my whole family wasn't home, save my sister and I. Now what's interesting about this is that in those four days, nobody even cared to touch the Television switch, not even once. That should tell you something: If your business has young people (Millennials + Gen Z) as the target customers and you're spending millions on a 30 seconds TV spot, then you might need to review your strategy.
The saying "We are in a digital age" really can't be overemphasized. If you're reading this post right now, you can be sure your customers are also reading (or watching) things of interest to them online. So your positioning as a brand really needs to be very clear.
-FaceBook
-Instagram
-LinkedIn
-Twitter
-TikTok
Depending on your target customers, these are the places you need to be to get as many eyes as possible locked onto what your business offers.
Thousands of SMBs are already getting amazing results. The real competition will begin when the biggest brands start using 100% of their ad budget on here making it overpriced and taking all available space for SMEs.
Before that happens, own this space!
Things to keep in mind. Let your content be:
-Well branded
-Specific
-Engaging
-Optimized for mobile
Have a blessed week!
Yours truly,
Concerned Video Ad Creator.
