Push Group

Push Group We’re PUSH™ The marketing transformation partner for future-facing brands worldwide. Marketing is moving faster than ever. Those who don't adapt will fail.

That's why you need experts to help you navigate the new and thrive through the chaos. To outperform the pack, you need a partner that relentlessly explores the frontiers of marketing, accelerated by AI. Powered by partnerships and built by innovation - we offer dynamic solutions to excel your marketing performance:

Expert Consultancy
Guiding strategies from senior leaders with decades
of expe

rience at the forefront of marketing transformation. Campaign Delivery
Maximising performance across the full spectrum of
campaigns, using agency expertise and advanced AI. Team Training
Empowering teams with advanced knowledge of the
latest tools and techniques in AI-driven marketing. Ready to transform your marketing?
👉 Start Here: www.pushgroup.co.uk

ACCENTURE JUST TIED PROMOTIONS TO AI TOOL USAGE. USE IT OR GET LEFT BEHIND.Accenture is moving AI from "nice to have" to...
25/02/2026

ACCENTURE JUST TIED PROMOTIONS TO AI TOOL USAGE.
USE IT OR GET LEFT BEHIND.

Accenture is moving AI from "nice to have" to non-negotiable. They're tracking usage. They're linking it to career progression. Because they know the competitive advantage doesn't come from having AI tools, it comes from actually using them.

Accenture trained 550,000 employees in generative AI. Now they're monitoring who's actually logging in. That's the shift: adoption isn't optional.

At Push Group, we shifted to an ‘AI first Agency’ in 2022. By the Summer of 2023 we started to train our entire team on our chosen AI tools. Not everyone was ‘happy’, we lost employees along the way who wanted to work in a ‘traditional’ performance marketing agency. (I know if you have read this far you will ‘get’ the irony of that phrase)

Nowadays, every team uses it to supercharge their processes. We're AI-first. When we recruit, being a digital native isn't enough, we are looking for AI natives or at the very least AI evangelists. We want to see how and where you've been using it.

Naturally we track usage and have been doing so for nearly two years.

What's your take, should companies mandate AI usage, or let adoption happen organically?

25/02/2026

WE'RE A 2026 GOOGLE PREMIER PARTNER.
Top 3% globally. Again.

Premier Partner status isn't something you apply for, it's earned through client results, platform expertise, and retention.

It's Google's version of a performance review. And it matters because it shows we're not just running ads, we're building systems that scale.

Our approach has always been the same, treat every campaign like the business depends on it. Test relentlessly. Optimise constantly. No fluff.

For our clients, it means direct access to Google's product teams, early access to new features, and a partner who's proven they can deliver.

It also means they join us directly at Google HQ to hear insights from them ahead of their competition. We ran two sessions last week which were very well received. Both centred around AI and revealed where Google is leading the pack.

For us, it's a reminder to keep pushing.

If your current agency talks more than they test, we should talk.

AI NATIVES AREN'T JUST FASTER WITH TOOLS. THEY THINK DIFFERENTLY.For the past three years, while most agencies debated w...
17/02/2026

AI NATIVES AREN'T JUST FASTER WITH TOOLS. THEY THINK DIFFERENTLY.

For the past three years, while most agencies debated whether to hire more "digital natives," we made a different call at Push. We started actively recruiting AI natives, people who don't just use AI, but think through AI-first lenses.

It may be a controversial opinion I know but digital natives are already being left behind.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲
Digital natives are great at navigating interfaces and adopting new apps. AI natives understand how to collaborate with intelligence, not just tools.

They know how to structure prompts, spot when an LLM is hallucinating, and guide it back on track. They see automation as leverage, not a threat.

"𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘄𝗼𝗿𝗸 𝗶𝘀𝗻'𝘁 𝗵𝘂𝗺𝗮𝗻 𝘃𝘀. 𝗺𝗮𝗰𝗵𝗶𝗻𝗲. 𝗜𝘁'𝘀 𝗵𝘂𝗺𝗮𝗻 𝘄𝗶𝘁𝗵 𝗺𝗮𝗰𝗵𝗶𝗻𝗲."

At Push, we embedded AI across campaign planning, creative testing, and performance analysis well over a year ago. But the people running those systems aren't just clicking buttons.

They're making judgment calls no model can make: understanding brand nuance, interpreting client goals, deciding when to override the algorithm.

The Economist recently warned that businesses have a window to adapt before AI reshapes work. They're right. But that window is closing fast.

The organisations that thrive will be the ones building AI-first cultures today, hiring people who understand how to work with intelligence, not just interfaces.

We decided not to wait for the talent market to catch up. Instead, we went out and found the people who already got it. And we're already seeing the results.

What's your strategy for building an AI-native workforce?

Read the full article: https://www.pushgroup.co.uk/blog/ai-natives-outpacing-digital-natives

OPENAI IN TO BATTLE AIRPODS , their rumored ChatGPT earbuds launching H2 2026, signals something bigger than a product l...
12/02/2026

OPENAI IN TO BATTLE AIRPODS
, their rumored ChatGPT earbuds launching H2 2026, signals something bigger than a product launch.

The future of AI is ambient, voice-first, and woven into the devices you already wear all day. (Rather than another app on your phone that you end up staring at months later wondering what it does).

We already talk to AI constantly. "Alexa, what's the weather today?" But those interactions are shallow.

Basic queries with limited utility. In the UK for example we know the answer to the question about the weather. It's RAIN of course, we're just being optimistic and really want someone to moan about the weather with us - (now that would be a real enhancement)

While Humane's AI Pin collapsed and Rabbit stumbled, OpenAI chose the smartest entry point: earbuds. We already have the habit. They're just making them smarter and far more capable.

𝗔𝗻𝗱 𝘁𝗵𝗲𝘆 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝗝𝗼𝗻𝘆 𝗜𝘃𝗲 𝘁𝗼 𝗱𝗼 𝗶𝘁. (𝗜 𝗰𝗵𝗲𝗰𝗸𝗲𝗱 𝗵𝗼𝘄 𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗻𝗮𝗺𝗲 𝘄𝗮𝘀 𝘀𝗽𝗲𝗹𝘁 𝘁𝗼𝗼)
Behind-the-ear design. Smartphone-class chip. Always-on assistant that can trigger Siri actions and handle contextual tasks without touching a screen. This is the designer of the iPhone reimagining how we interact with AI.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗮𝘁𝗰𝗵
This move is about owning the interface. OpenAI is moving from platform to product because whoever controls the daily touchpoint controls the experience, the data, and the business model.

𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻?
AI wins when it's invisible and useful. Not a separate gadget. Not a novelty feature. A hands-free micro-moment assistant that fits how we actually live.

If voice-first AI becomes the norm, are your brand experiences ready? Can customers complete actions by voice? Are your touchpoints agent-friendly?

Start designing for ears, not just eyes.

The race for ambient AI just got real.

What's your take, will OpenAI crack what Humane and Rabbit couldn't?

10/02/2026

THE SUPER BOWL GOT EVERYONE TALKING THIS WEEK.
BadBunny made history.

The viewership broke records (though Liverpool Football Club v Manchester City Football Club still pulled 750 million globally vs the Super Bowl's 220 million, the beautiful game really is the world's game).

I cannot claim to have stayed up and watched the game. But from what I saw of the highlights, the real story wasn't on the field or the halftime stage. It was in the ad breaks.

AI brands spent millions fighting for trust.
Anthropic, OpenAI, Meta, Amazon, Google, all showed up with one message: we belong in your daily life.

Anthropic's ad stood out.

Originally, "Ads are coming to AI. But not to Claude," they changed it to something sharper: "There is a time and place for ads. Your conversations with AI should not be one of them".

That's some smart positioning. While OpenAI sells scale and access, Anthropic is selling trust. Different business models. Different values. Both are fighting to become your default.

This wasn't about showing off features. It was about earning permission to sit inside people's workflows, homes, and pockets. 23% of Super Bowl ads featured AI, either the product being sold or the tool that made the ad.

Back in the late 2000s, I used to hear the phrase “What’s your digital strategy?”. It really used to annoy me as it often revealed that digital was an afterthought and not integral to the entire marketing plan.

AI isn't experimental anymore. It's where you should start to think about how you build, create, and grow.

The brands winning aren't the ones with the best models; they're the ones with the clearest story about why people should care.

What stood out to you from the AI ad battle?

LAST WEEK WE HIGHLIGHTED THE $200K MINIMUM FOR CHATGPT ADS.Today, it's official.This is a clear confirmation that AI pla...
10/02/2026

LAST WEEK WE HIGHLIGHTED THE $200K MINIMUM FOR CHATGPT ADS.
Today, it's official.

This is a clear confirmation that AI platforms are becoming the next layer of media, and traditional media buying needs to evolve fast. If you can remember the first time you heard about Google Ads you might recall that many brands were way too slow to adopt.

Search is no longer the primary discovery layer. Consumers are asking ChatGPT for recommendations, not clicking through SERPs (Search Engine Results Pages). That shift changes where brands show up, how they show up, and what "intent" even means.

At Push, we've been preparing clients for this for three years. AI-first marketing isn't about replacing your media mix; it's about understanding where attention is moving and building strategies that work inside AI-generated experiences, not just beside them.

Outside of paid advertising, we have been working hard to show clients the benefits of engaging in Generative Engine Optimisation.

The brands that win in the next 12 months won't be the ones spending the most. They'll be the ones who adapt the fastest.

Are you rethinking your media strategy yet?

OPENAI JUST ANNOUNCED ADS IN CHATGPT. MOST PEOPLE SEE A HEADLINE. WE SEE 2007 ALL OVER AGAIN.OpenAI announced it will st...
19/01/2026

OPENAI JUST ANNOUNCED ADS IN CHATGPT. MOST PEOPLE SEE A HEADLINE. WE SEE 2007 ALL OVER AGAIN.

OpenAI announced it will start testing ads in ChatGPT for Free and Go users in the coming weeks. Sam Altman once called ads "𝗮 𝗹𝗮𝘀𝘁 𝗿𝗲𝘀𝗼𝗿𝘁." Now they're framing it as an expansion of access.

We won't be the only one in the industry who could see this coming. When our founders, Ricky and Steve first met in 2005 Google Ads was new to the world. Nevertheless, here's what caught Steve's attention in their announcement:

"Soon you might see an ad and be able to directly ask the questions you need to make a purchase decision."

This isn't banner ads bolted onto a chatbot.

It's conversational commerce. AI that helps you compare, filter, and decide, with brands showing up in the flow.

The BBC reports OpenAI lost $8bn in six months last year. Only 5% of 800 million users pay.

So yes, this is about revenue. But it's also about testing an entirely new format, one we've never seen before.

The parallels with the early days of Google advertising. When Ricky and Steve started consulting in 2005, they spoke to large banks and major high street chains about investing in digital campaigns. Many procrastinated. Some senior people in those businesses even lost their jobs as a result.

The companies that jumped on search early didn't just get a head start; they built entirely different businesses. Many built completely new business models.

The same thing happened with Facebook ads. Early adopters got cheap inventory, massive reach, and built empires before CPMs skyrocketed.

ChatGPT ads are that moment again.

OpenAI is building their ad platform "from the ground up" with clear principles: answers stay independent, conversations stay private, and ads are clearly labelled.

They're also calling out small businesses specifically: "AI tools level the playing field even further, allowing anyone to create high-quality experiences."

At Push, we're already preparing clients for AI-driven discovery, not in six months, but now.

The brands that move first will lock in low CPCs, learn the conversational format, and dominate before everyone else wakes up.

What's your take? Are you waiting for proof, or are you jumping in?

LINKEDIN IS NOW THE #2 MOST CITED SOURCE IN AI RESPONSES.That's ahead of news outlets. Ahead of academic journals. Seco...
16/01/2026

LINKEDIN IS NOW THE #2 MOST CITED SOURCE IN AI RESPONSES.

That's ahead of news outlets. Ahead of academic journals. Second only to Reddit, Inc..

Here's what the data really shows: A 13-week Semrush study tracking 230,000 prompts across ChatGPT, Google AI, and Perplexity found LinkedIn showing a "steady rise across all platforms", while other sources became more volatile.

And here's the opportunity most people are missing: only 1% of LinkedIn's 260 million monthly users post content weekly. Yet those users generate 9 billion impressions.

ChatGPT, Perplexity, and Google AI are now citing LinkedIn content 4-5x more than they did three months ago. Over 15,000 of those citations come from LinkedIn Pulse articles specifically.

Meanwhile, traditional web traffic is down 20-50% across most sites. Google's AI previews are keeping people inside Google. The old SEO playbook is breaking.

"AI chatbots are putting more trust in LinkedIn."

At Push, we're watching this shift closely. For our clients, it means rethinking where thought leadership lives. It's not just about driving traffic to your site anymore, it's about showing up where AI is learning, citing, and shaping search behaviour.

That means publishing expert content directly on LinkedIn. Consistently. Building authority in the place where 99% of your competitors aren't showing up.

The shift isn't coming. It's here.

Are you adjusting your content strategy for AI-driven discovery?

Image credit: Semrush

REDDIT JUST OVERTOOK TIKTOK IN THE UKNot because they cracked the algorithm. But because they're the antidote to generic...
15/01/2026

REDDIT JUST OVERTOOK TIKTOK IN THE UK
Not because they cracked the algorithm. But because they're the antidote to generic AI content.

According to Ofcom, 60% of UK internet users now visit Reddit, up from 33% in 2023.

Gen Z is leading the charge. Three-quarters of 18–24s are on the platform, digging through messy, real, human advice instead of polished content or AI-generated summaries.

"It's not manicured down to one answer for you," Reddit COO Jen Wong told The Guardian. "But that's kind of the point."

The growth isn't accidental. Google now favours Reddit in search results and uses it to train AI models. It's the most cited source in Google's AI overviews. Reddit's also partnered with OpenAI. But the secret isn't distribution, it's authenticity.

At Push, we're seeing this play out with our clients. The brands winning right now aren't the ones with the cleanest messaging. They're the ones showing up where real conversations happen, unfiltered, ungated, and unmistakably human.

What's your view? Are platforms like Reddit the future of marketing, or just a phase?

Our Business Director is joining a roundtable on Women Leaders in AINatalia Chronowiat will be part of a conversation ho...
15/01/2026

Our Business Director is joining a roundtable on Women Leaders in AI

Natalia Chronowiat will be part of a conversation hosted by Zahra Shah at the Wings of Legacy × UKAI AI Visibility Roundtable, on what 2026 looks like for women in AI, covering ethics, emerging roles, and the skills teams will need.

At Push Group, we've always been an equal opportunities business. Not as a box to tick, but because diverse perspectives make better strategy. And right now, as AI reshapes how marketing works, we need more women at the table, not just in the room, but shaping the direction.

Natalia leads our delivery team and has AI at the heart of her approach, from optimising bidding strategies to automating performance analysis and creative testing.

She'll be sharing what we're seeing on the ground: how AI is changing growth marketing, what roles are evolving, and where the real opportunities sit for the next generation of talent.

If you're in London this evening, there are still a few tickets left.

Looking forward to hearing how the conversation unfolds.

Register here or watch live on LinkedIn at 6pm
https://www.eventbrite.co.uk/e/the-visibility-sessions-london-tickets-1924013609499

The UK just proved governments CAN move fast on AI.Here's what happened.Legislation banning the creation of non-consensu...
15/01/2026

The UK just proved governments CAN move fast on AI.
Here's what happened.

Legislation banning the creation of non-consensual intimate images was passed back in July 2025. But it sat there. Dormant. Waiting for "the right time" to activate it.

Then the Grok AI crisis exploded, thousands of women and children had their images digitally stripped without consent. Public outcry. Regulatory pressure. Global condemnation.

The UK government flipped the switch.

Technology Secretary Liz Kendall announced the law will come into force immediately, making it a criminal offence to create or supply tools designed for this abuse. Ofcom launched a formal investigation into X. Ministers said they'd back a full platform ban if needed.

What took six months of inaction took six days to resolve once the harm became undeniable.

The takeaway for anyone building with AI: Don't wait for the crisis. Regulators now have frameworks ready, they're just deciding when to use them. The brands that bake in accountability early won't be scrambling when enforcement catches up.

This might not be "the start" of UK AI regulation. But it's a clear signal that when harm is visible, action will be swift.

How are you future-proofing your AI strategy?

𝗢𝗽𝗲𝗻𝗔𝗜 𝗯𝘂𝘆𝗶𝗻𝗴 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆.It's a signal that the entire e-commerce funnel could be ab...
14/01/2026

𝗢𝗽𝗲𝗻𝗔𝗜 𝗯𝘂𝘆𝗶𝗻𝗴 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆.
It's a signal that the entire e-commerce funnel could be about to get rewritten.

Ann Gehan at The Information suggested OpenAI could make Pinterest its "biggest acquisition yet" to strengthen its online shopping and advertising businesses. And while it's still a prediction, the strategic logic is impossible to ignore.

If this deal goes through, we're looking at something bigger than ChatGPT adding a shopping feature. We're watching the merger of intent-driven search, visual discovery, and AI inference, all in one place.

That changes a lot for e-commerce brands.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴:
⦿ Pinterest isn't just a social platform.
⦿ It's 200 billion images tagged with purchase intent.
⦿ It's a dataset of what people want before they even know how to articulate it.

And OpenAI doesn't need that data to train models, they need it to close the loop between discovery and conversion.

Right now, discovery happens on Pinterest. Purchase happens somewhere else. If OpenAI owns both sides, that gap disappears.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀:
Your product isn't just competing in search results anymore. It's competing inside AI-powered recommendations that understand context, style, and timing better than any algorithm we've seen.

The brands that win won't be the ones with the biggest ad budgets; they'll be the ones with the richest visual content, the cleanest product data, and the ability to be discovered by AI, not just people.

We've spent years optimising for Google. Now we need to start thinking about how we show up in systems that don't rely on keywords at all.

This isn't speculation. It's preparation.

Whether this deal happens or not, the direction is clear; AI and commerce are converging faster than most brands are ready for. The playbook is changing.

The question is whether you're paying attention.

Is your brand ready for AI-driven discovery?

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Ambitious businesses deserve to work with the best digital advertising agencies and Push has won 4 Google Premier Partner Awards in the last 4 years.

We were founded in 2007 and work with companies that are looking to grow fast. Our speciality is in the speedy ex*****on of the very latest marketing techniques & processes.

As well as being a Premier Partner for Google we are a Preferred Partner for Facebook & Select for Bing and have in-house designers for landing pages & websites to ensure customers maximise return on investment.

We are a team of over 60 experts based in London, Athens, Dubai & Delhi.