The Objective Collective

28/08/2026

I was going to put off posting this until tomorrow…. But Sandy hit me with her notebook 😜

Sandy: Right. What are we writing about this week?

21/08/2026

Read this weeks blog here:

https://theobjectivecollective.co.uk/our-journal/f/we-had-a-plan-then-apparently-someone-found-the-internet

12/08/2026

This weeks blog post is up….
Are we dating people… or their AI assistants?
A conversation between us started with a shocking unsolicited message and ended with a much bigger question:

Are people using AI to write dating profiles, messages and even flirt for them?

Sandy found it hilarious.
Alison was not impressed.

We’ve both shared our side of the story, followed by our thoughts on where the line is between getting a little help and letting AI do all the talking.

Read the full blog here: www.theobjectivecollective.co.uk/our-journal

What do you think, would you use AI to help you date?

08/08/2026

I don’t normally do this but credit where it’s due!

An ad hoc blog

05/08/2026

Alison & Sandy’s weekly journals are live - what do you think - has AI killed the full stop?

☕ Alison Writes...

04/08/2026

🚀 Calling all entrepreneurs, self-employed professionals, freelancers & subcontractors...
Too busy working in your business to work on it?

At The Objective Collective, we help businesses get organised, grow smarter, and free up your time so you can focus on what you do best.

If you need reliable business support, contact us for a free free Business Diagnostic Session

🌐 www.theobjectivecollective.co.uk
The Objective Collective

Send a message to learn more

31/07/2026

Are we making life too easy? What do you think? ......

24/07/2026

𝗪𝗵𝗼 𝘄𝗼𝗸𝗲 𝘂𝗽 𝘁𝗼𝗱𝗮𝘆 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 "I 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗮𝗻𝘆𝗺𝗼𝗿𝗲?"

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀… 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗾𝘂𝗶𝘁𝗲 𝘀𝘂𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗯𝗲𝗴𝗶𝗻?

Let The Objective Collective help you start the right way with our 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝗮 𝗕𝗼𝘅 programme.

Contact us to schedule a free 30‑minute no‑obligation chat and see how we can help you with your new business venture.

www.theobjectivecollective.co.uk

16/07/2026

The website has a fresh new look, and "Our Journal" section is now live!
Pop over and have a look 👀
theobjectivecollective.co.uk/our-journal

10/07/2026

𝗪𝗲 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗰𝗹𝗲𝗮𝗿, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 — 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱, 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗼𝗿 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗶𝗻𝗴.

We work with businesses that want to take control of their marketing and achieve real results without wasting time, money or energy on strategies that don’t work.

𝗢𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝘄𝗶𝘁𝗵 𝗺𝗼𝗱𝗲𝗿𝗻 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝘄𝗮𝘆𝘀 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 — 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗔𝗜 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗮𝗱𝗱𝘀 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲.

Rather than doing everything for you, we focus on giving you the knowledge, tools and strategies you need to market your business successfully.

𝗪𝗲 𝗿𝘂𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 — 𝗼𝗻𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗶𝗻‑𝗽𝗲𝗿𝘀𝗼𝗻 — 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗶𝗴𝗵𝘁 𝗯𝘂𝗱𝗴𝗲𝘁𝘀, 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗲𝗹𝗹 — 𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.

Find out more: www.theobjectivecollective.co.uk