PENNInk Productions Ltd.

14/11/2025

Here are just four of the key advantages for SMEs that do take the potential and power of graphic design seriously.

13/11/2025

How to create a new logo

What exactly do you want from a new logo?

Here's how to help make sure your answer isn't lost in translation.

What exactly do you want from a new logo? Here’s how to help make sure your answer isn’t lost in translation.

12/11/2025

Personalising the content of your website for a newbie visitor really can be a ‘thing’. Here's what we recommend.

11/11/2025

Your font choices matter more than you think

Is it that big a deal whether you choose one font for your website over another? It certainly can be, given the implicit message your choice of font will communicate about your brand. You need to take the time to carefully consider possible fonts for your website, so that you can be sure of your ultimate choice conveying the brand values you wish it to convey.

You might expect our experts in business website design at PENNInk Productions to talk up the importance of attention to detail across your online presence, but we would be right to do so. In any case, many ‘small’ aspects of a brand’s website are far from small; consider, for example, the fon...

10/11/2025

The connection between SEO and your website content strategy

It is essential to have a website content strategy that recognises the importance of and incorporates SEO – whatever your brand's sector or current level of prominence may be.

https://www.pennink.com/the-connection-between-seo-and-your-website-content-strategy/

07/11/2025

Are there any reasons to say no to a new website?

Is it really a case of 'out with the old, in with the new', or is there a more subtle approach that can benefit your business or charity?

https://www.pennink.com/are-there-any-reasons-to-say-no-to-a-new-website/

Is it really a case of 'out with the old, in with the new', or is there a more subtle approach that can benefit your business or charity?

06/11/2025

Revitalise Your Online Presence with a Website Redesign

In today's digital landscape, a well-designed and functional website is essential for businesses of all sizes. Your website serves as the digital face of your organisation, and it plays a crucial role in shaping the first impression that potential customers have of your brand. If your website is outdated, cluttered, or not optimised for modern user experiences, it's time to consider a website redesign.

If your website is outdated, cluttered, or not optimised for modern user experiences, it's time to consider a website redesign.

05/11/2025

Putting together a compelling business website design is all about getting the basics right and then building on them.

04/11/2025

Is your content worthy of being linked to?

Do you want to know an organic and sustainable way of driving up the number of great-quality and relevant backlinks your own website gets? It's simple: you just need to publish content on your site that other sites want to link to, without having to be told or nudged into doing so.

Do you want to know an organic and sustainable way of driving up the number of great-quality and relevant backlinks your own website gets? It’s simple: you just need to publish content on your site that other sites want to link to, without having to be told or nudged into doing so.

03/11/2025

If visitors are impressed enough by your site to stay on it for longer than they do your competitors' sites, this is a sign that they are actually engaged by what you have to offer. So, how can you give your site visitors more reasons to linger on your pages?

If visitors are impressed enough by your site to stay longer, they're more likely to convert. How can you give visitors more reasons to linger on your pages?

31/10/2025

There are many aspects of successful digital and online marketing for small businesses and charities and one of the key aspects is knowing when to rebrand. If your own organisation is contemplating a rebrand, what are the reasons and what are the associated risks?

Among many aspects of digital marketing for small businesses and charities are knowing when to rebrand. If you're thinking of a rebrand, what are the reasons and what are the associated risks?