Splendid Webs

03/01/2023

What do you think about the current AI revolution?

Worried about job security? Happy to have the extra support?

Whatever you think, it seems undeniable to us that these tools will soon be an everyday part of working life. And it's important for businesses not to get left behind.

Look at the results I got from this quick question asked to ChatGPT:

Stu: "What are the 10 most important factors for SEO?"

There are many factors that can affect your search engine optimization (SEO) efforts, but here are the top 10 most important ones:

1. Keywords: Identifying and using relevant keywords in your content is crucial for ranking in search results.
2. Content quality: High-quality, valuable, and informative content is crucial for SEO.
3. Mobile-friendliness: With more and more people accessing the internet on their mobile devices, having a mobile-friendly website is essential.
4. Page speed: A fast-loading website is important for both user experience and SEO.
5. Meta tags and titles: These tags provide information about your page to search engines and should include your main keywords.
6. Image optimization: Using descriptive file names and alt text for images can help search engines understand the content of your images.
7. Link building: Having a diverse range of high-quality links pointing to your website can help improve your search engine rankings.
8. Social media: Having a strong social media presence can help improve your search engine rankings and drive traffic to your website.
9. Technical SEO: This includes things like ensuring your website is easy to crawl and index, fixing any broken links or errors, and using header tags appropriately.
10: URLs: Using clear and descriptive URLs can help search engines understand your website's content.

It's important to note that SEO is a constantly evolving field and these factors may change over time. It's also important to have a well-rounded approach to SEO, as relying too heavily on any one factor could negatively impact your search engine rankings.

22/11/2022

When was the last time you used Google Maps to find a cafe around you? 🤔
Or a gym, a dentist, a car mechanic or an art studio?

We all do it because it is convenient, it is quick, and tells us everything we need to know about the business. We will most likely try out the gym with the best reviews, opening hours and an easy way to contact them, if we have questions. 🥳

Having a Google My Business Account and with it the possibility to be easily found and contacted is a great way to reach new customers or clients.
Let us know if you want to know more! 🤓

16/11/2022

We are sure, you've heard it more than once: "Why don't you get your social media up? It is THE way to reach clients nowadays!" 🤓

Whoever told you is right and even though it might sound overwhelming sometimes, we can help you to get started. Here are 5 easy first steps to get your social media game started! 🤙

🔛 1. Decide why you need social media - maybe you want traffic on your website, generate leads, increase brand awareness etc. Pick one and focus on how to reach that goal with social media.

🔛 2. Choose one platform and focus on it - we've said it before and we'll say it again. You don't need to be on every platform, but produce good content on the one you are on!

🔛 3. Get inspired by checking out other companies - follow a couple of accounts with a similar business and see what they post and how active they are.

🔛 4. Plan how often you want and can post - consistency is key! Posting something twice a week can already be a good start without being overwhelming or annoying to your followers.

🔛 5. Dedicate time to interact - build relationships, answer questions and comments, you will more likely stay in their memory after a nice chat or a quick answer to a question.

09/11/2022

You are thinking of finally going online with your business? There are a couple things to look out for but it is worth it. This article gives you a good first overview in what you need to do:

Are you looking to take your small business online? If so, this guide will help you understand the risks and challenges associated with...

01/11/2022

Go out and make dreams come true!

27/10/2022

No matter how big or small your business is. Cyber Security needs to be a part of it. Don't worry you don't have to hire an expert, with these 5 items you already cover important steps to protect yourself and your business! 🦾

✅ Use a Secure File-Sharing Solution
Working from home is great, but we need to share files and data. Use a secure platform for the needs of your business and it is already harder for outsiders to get in!

✅ Enforce a Strong Password Policy
We've heard it all before and we'll keep hearing it, because it's just so important. Using strong and different passwords for every account is key for cyber security. Can't keep them all in your head? Use a password manager.

✅ Use Anti-Malware and Anti-Virus
Make sure all devices have protection software that is always up-to-date. This makes it harder for attacks to actually succeed.

✅ Train your staff
It's not easy to spot phishing emails or scam calls. Train your staff to make sure they know when something doesn't sound right.

✅ Have a Data Breach Response Plan
There is no absolute safety, so be prepared for an attack.
Develop a plan to ensure the speedy recovery of important data, networks, systems, and numbers. If an attack does happen, communication channels between employees must be observed all throughout the process.

25/10/2022

October is cyber awareness month! 🌐 ⚠️

When we think about cyber security, we mainly think of passwords, phishing emails, and anti-virus software. But as small business owners, we need to look further: at your website! Poorly protected websites can be a great way to get sensitive data and cause costly damages.

With a few basics you can already do a lot to protect your business:

❗️ SSL Certificate is a basic website security measure, but so important that most browsers label sites without an SSL as “insecure” and might even block it. Make sure to get an SSL Certificate that matches your needs, depending on your business.

❗️WAF - a web application firewall prevents hackers from installing malicious code onto your site and stops automated attacks that commonly target small or lesser-known brands.

❗️A website scanner scans your page regularly and removes malware or vulnerabilities or reports them to you, so you can intervene quickly.

❗️Software updates are especially important if you use a CMS to host your website. Through Plugins and applications, there is a higher risk of compromise. This can be prevented by regularly updating all Plugins and applications.

18/10/2022

There are soo many different social media platforms that want to be used by you and your business. But let's be realistic. We can't be on every single one of them and produce valuable content. So what do we do? 🤔
We choose the one that is best for our business.
Just think of what you are trying to sell and which of the platforms is used for your product.
🌈 Do you sell handmade products and could take videos of how they are produced? Go to Pinterest and inspire other people!
🌈 Do you sell services that could be useful to other businesses? Try LinkedIn to find the ones that didn't know they needed you!

11/10/2022

Ever thought of outsourcing? 🤔
It's not as bad as it sounds and might be very helpful for a small business.

Read about the benefits and disadvantages and decide for yourself if it is something that you might want to do. 👇

Outsourcing requires a delicate balance on the part of the small business owner. Here are the advantages and disadvantages of outsourcing of outsourcing.

04/10/2022

There are a million ways to good, budget-friendly marketing. 🤩
But let's be honest, as a small business owner you either have to do everything yourself, you have an employee that could do it, or you have to outsource. 😱

So what if there is a solution that is easy to do, doesn't cost much time and also very little money?

Let's start with 3 simple things you can do:

🌟 If you are selling a product, then why don't you post a giveaway? It will bring you new followers and you make someone really happy, that later might buy and recommend your product.

🌟 Regularly post and engage on your socials and don't worry, you don't have to reinvent the wheel, share a good blogpost, recycle your old posts (surely new followers haven't seen them), find a funny quote or picture, that makes your audience laugh. It's simple but it keeps your feed active for the algorithm.

🌟 If you have an actual location, set up a Google My Business account, this is simple but makes sure customers will easily find you and be able to contact you faster and will be more likely to interact with you!