ReyDesign Ltd

ReyDesign Ltd Direct response copywriting is the art of selling in print. Taking a prospect on a journey from cyni

After a huge rebranding by Airbnb came their "Live There" campaign. The campaign advertised living like a local even in ...
22/11/2019

After a huge rebranding by Airbnb came their "Live There" campaign. The campaign advertised living like a local even in major tourist cities across the globe by booking through Airbnb.

The app not only featured places to book but it also featured experiences for users to book. Although Airbnb has had their fair share of successful marketing campaigns, their "Live There" campaign attracts us with the humbling repositioning of their brand which has a high influence even today.

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Consumers are more responsive to advertisements that they can relate to which is why brands are featuring more diversity...
21/11/2019

Consumers are more responsive to advertisements that they can relate to which is why brands are featuring more diversity to their campaigns.

A survey from ANA revealed that consumers are 50% more likely to repurchase and 2.8 times more likely to recommend a brand that showcases inclusivity and diversity.

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Some people even have multiple finstas for other uses: Instagram shopping, private online diaries, or shared finstas amo...
20/11/2019

Some people even have multiple finstas for other uses: Instagram shopping, private online diaries, or shared finstas among couples or friend groups.

To get a better idea of our word of the week, we'll use it in a sentence:
"Why didn't she accept my follow request to her finsta? She probably doesn't consider me a close friend."

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Evoking nostalgia through a product or advertisement can be a strong strategy when implementing holiday marketing. Nosta...
19/11/2019

Evoking nostalgia through a product or advertisement can be a strong strategy when implementing holiday marketing. Nostalgia gives consumers that feeling of familiarity -- to a memory, person, place, or something else.

This enables a brand to connect with its consumers more deeply that often leads to great success for the campaign.

can help you connect with your audience meaningfully. Contact us to see how our digital marketing services can help your brand.

Email: [email protected]

On a mission to animal-free burgers, Burger King has partnered with Unilever-owned company, The Vegetarian Butcher, a me...
18/11/2019

On a mission to animal-free burgers, Burger King has partnered with Unilever-owned company, The Vegetarian Butcher, a meat substitute specialist.

The Rebel Whopper was a success during its trial in Sweden earlier this year and is now made available across Europe. It will also be available in the USA soon.

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Branding tip: Consistency is key.Changing your brand's logo or packaging design can seem like a refreshing and exciting ...
15/11/2019

Branding tip: Consistency is key.

Changing your brand's logo or packaging design can seem like a refreshing and exciting idea. In the world of marketing, doing this can mean making your brand harder to find, a decrease in sales, and a marketing inefficiency.

Your brand is what connects you to consumers. The moment you establish your brand and then try to change it, the foundations of your brand can crumble and we definitely wouldn't want that to happen!

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The Modern Glossary's word of the week is FOMO which stands for the "fear of missing out." In an age where everyone is b...
14/11/2019

The Modern Glossary's word of the week is FOMO which stands for the "fear of missing out." In an age where everyone is broadcasting everything around them on social media, we're always informed of the latest happenings and never want to miss out.

Here's FOMO used it in a sentence:
"I didn't use social media for 3 days! Talk about a bad case of FOMO."

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The Popeyes Louisiana Kitchen' Chicken Sandwich isn't made from any fancy ingredients. In fact, it only contains four in...
13/11/2019

The Popeyes Louisiana Kitchen' Chicken Sandwich isn't made from any fancy ingredients. In fact, it only contains four ingredients: a brioche bun, pickles, mayo, and a piece of buttermilk chicken.

So what made it become a viral sensation on Twitter? A great example of user-generated content marketing, it was users tweeting about the product that led to generating buzz for the brand.

A competitor then subtweeted Popeyes and the rest is history.

Read the full article here: https://www.tiny.cc/or1fvz

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Photo from 604 Now

'Tis the season for holiday coffee cups!Starbucks recently introduced their holiday cups for the 2019 holidays and it co...
12/11/2019

'Tis the season for holiday coffee cups!

Starbucks recently introduced their holiday cups for the 2019 holidays and it comes in four designs: polka dots, merry dance, merry stripes, and candy cane stripe.

The brands' tagline for the holidays this year is 'merry coffee.' As they roll out their holiday beverages along with their cups, it's definitely a Merry Christmas once we get our hands on their peppermint mocha drink.

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We're a customer-centric full-service agency. We give high value to our work because we give high value to our clients a...
11/11/2019

We're a customer-centric full-service agency. We give high value to our work because we give high value to our clients and partners.

Need help with social media marketing? Contact us to learn how we can help you.

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