Database360.co.uk

28/05/2018

22/06/2015

Resellers for Africa
Return on Investment (RoI) is an over-used, often abused term. An investment needs to deliver measureable efficiency, and in today’s business climate, where every purchase has to pass across a C-level executive’s desk for approval, explaining business value, talking strategically and focusing on RoI won’t be seen as a value-add, but as an essential enabler.
The growth of your channel and ROI can be easily accessed through employing the right resellers. However, finding them can be challenging in a business environment as unique as those found in Africa. Specialising in business-to-business data bases and lead generation in all sectors across Africa, we have comprehensive lists of decision-makers across the continent. In addition to C-level executives, we have an amazing database of resellers throughout Africa, helping many of our clients grow their channel extensively.

16/06/2015

http://www.database360.co.za/contact-database360 …
Database and lead generation enquiry form

Data lists , Research specialists in Africa, Data contacts, Market inteligence

16/06/2015

https://twitter.com/CGCDatabase360

Senaste Tweets från CGC and Database360 (): "Hello! Bonjour! Salam! Jambo! Sawubona ... its 2015! We open doors to Opportunities in Africa. http://t.co/sUj10CTh9h"

15/06/2015

People buy from People..

Despite today’s increasing reliance on technology, telemarketing still has a place in lead generation, provided that it is executed correctly. People buy from people, and having a conversation with a real person makes closing a deal that much faster and easier.

Connecting to prospective and existing customers on a human level is vital. However, there are few things are as off-putting to potential customers as picking up the phone to take a call from a salesperson only to hear the person on the other end launching into what is obviously a rehearsed script. Even more so if the lines are delivered unauthentically, in a stilted robotic way, or in one of those cringe-worthy, sing-song voices, where you can tell that they have learned the script off by heart.

Telemarketing professionals save sales teams from the stress of having to cold call, while providing strategic pipeline opportunities. The right service provider can offer this value without the danger of alienating clients by mangling a rehearsed script.

15/06/2015

The engineering sector needs to reach sales targets too...

Engineering is a specialist discipline, and while it requires specialist knowledge and expertise in order for projects to be completed, it is a business like any other. Every engineering company requires leads to make sales, and yet those leads are harder to achieve as a result of the specific nature of engineering businesses.

Business-to-business sales – especially in specialised markets such as engineering – are an art. Most engineering firms are more sales focused and less marketing oriented, and this is a result of the fact that they are faced with a limited pool of potential customers.

A simple way to overcome this challenge is to employ a lead generation solution provider. In much the same way that engineering firms focus on their particular areas of expertise, these companies focus on creating sales opportunities in niche markets. Whether through providing qualified leads in the form of clean databases or through appointment setting, using a service provider to generate a sales pipeline can turn any engineering company into a sales powerhouse.

08/06/2015

BUSTING LEAD GENERATION MISCONCEPTIONS
Car sales may seem simple, but they require a lot of work. From matching the customer with the correct vehicle to financing the deal, all car dealerships need a solid pipeline of leads to make sales happen.

Over and above generating leads through walk-ins, automotive businesses can purchase databases or engage the services of a specialist appointment setting provider. However, dealerships often neglect to use these avenues as a result of misunderstanding the value they can bring.

She discusses some common misconceptions:

Myth: Lead providers sell bad dataFact: Selling every name they have would be great for lead providers; however, good outsourced providers only offer clean databases that consist of the right details.

Myth: Buying leads conflicts with POPI
Fact: Good service providers are POPI compliant, and only offer data that falls within the remit of the law.

Myth: Lead generation doesn’t guarantee sales
Fact: Qualified leads provide the “foot in the door”. It is up to the sales team to finalise the deal, but the customers pinpointed through lead generation campaigns are more open to contact with the sales agent.

02/06/2015

Looking to do business in Africa...

Sumitra Nydoo chats to strategist at Ashburton Investments Mark Appleton about the risks and rewards of investing in Africa.

22/05/2015

Our services include:

Direct marketing lists (corporate lists) with direct e-mail addresses for sale
Corporate African Databases - decision makers and email addresses
Data mining/data cleansing
Database management
Data Building - customized
Outbound lead generation - High end
Customer profiling
Appointment setting campaigns - Qualified and Guaranteed
Telemarkerting Services
Outbound B2B Telemarketing services in Africa
Market research and surveys into the African continent
Bulk Email marketing services
Email blasts
Customer satisfaction surveys

21/05/2015

Automotive sales, simplified

Marketing and sales is an art. While success in these disciplines has always required having access to the right people at the right time, these days, buyers are electing to do research online and are extremely well-informed by the time they have their first contact with a company.

In the automotive sector, this is leading to a changing sales cycle, according to research. According to a survey conducted by Google, 74% of US new-vehicle buyers used online search during the buying process, but only 20% of new-car shoppers buy the brand they first searched for.

Marketing tactics like Google AdWords have become must-haves for companies in the automotive industry, but what has happened is that while automotive businesses are trying to drive high quantities of leads into dealerships, the leads don’t necessarily become sales. The tried and tested approach of personal communication will still win the sales.

What dealers and consumers truly need is quality – a connection between a ready buyer and a qualified dealer. If the entire model is structured around more leads, rather than improving the customer experience and facilitating a sale for the dealer, there is very little point.

Getting to the correct level of client is the hardest part of any sales campaign and explains that gaining access to the right customers is simple if the human touch is applied – and if automotive businesses have access to the right data. “With consumers now using the Internet to find and compare new and old car prices and to find out about vehicles, the personal touch is what can convert an interested browser into a buyer. And to make sure the touchpoints with customers are personal, you have to know who they are and what they need.”

With the information overload on the Internet, many dealers struggle to attract genuinely interested shoppers. Purchasing a clean database will help automotive companies reach buyers actively searching for a car.

In addition, dealerships can take this a step further by obtaining qualified leads through lead generation and appointment setting. This, is especially useful for those businesses looking to provide superior customer service.

“Calling up a prospective buyer and arranging to bring a car around for a test drive will not only provide that much-needed personal interaction that can help the sale, but the good impression it leaves on the customer will have a lasting effect. If you reach out to a list of people that have chosen to be contacted by your company, the sale will follow quickly and easily. Accessing the focused data needed to get the right leads is easy with the right partner.

04/05/2015

Buying large random databases is a waste of money. A focused approach is vital, because it is important to know your target market. This has to be well–researched and not merely an assumption of who would need a product or service. “Follow up after you have sent out your information,” “Work your database, and keep it updated – or ensure that your service provider does – an up-to date, accurate database is like a gold mine. “