Unique Sponsorship & Promotions International

Unique Sponsorship & Promotions International If you're serious about engaging luxury brands with HNWI then contact us. Find out more at our website: http://uspi.co.uk/ Meet the Founder – James Turner.

No one understands Luxury Brand sponsorship like USPi – it’s in our DNA

At USPi we have generated some significant advantages over other agencies and consultancies in the sector. We know exactly what it takes to deliver a memorable experience for global luxury brands through sponsorship. Whether the aim is to grow a brand, build a relationship or create standout content from a stand out event, US

Pi has been doing just that for over 15 years. See what our clients say on our testimonials page…

With dedicated experience working with luxury brands and event rights holders, USPi has conceived and delivered event sponsorships across the world. Rooted in the Luxury goods sector and with connections into the worlds Royalty and UHNW opinion leaders. USPi executes on objectives and ensure brands have the confidence to focus on their properties before, during and after. If it’s required for the event, no matter how big or small USPi will deliver on perfection. Properties and brands USPi has represented include Polo Club St Tropez, Salon Prive, Henley Regatta, Tennis at The Palace, The Cartier Queen’s Cup, The Cartier International Polo Challenge Dubai, UAE and Beijing, China, F1 Teams Redbull and Lotus, Aston Martin Racing, The Laureus Polo Cup, Concours of Elegance, The Berkeley Square Ball and The Boodles Challenge Tennis. Brands include Maserati, ADS Securities, Nicholson Securities, La Martina, Pommery, The National Bank of Dubai, Audi, Jack Wills, NetJets Patek Phillipe and Calleija. As Managing Director of USPi, James has lived and breathed luxury brands and is at the heart of the action wherever it may be. James understands that events are not always undertaken with the full marketing budget but is always confident that value for money can be returned through the appropriate consultancy and network of trusted advisors and press.

Two Finals. One Day. One Polo Club. One Extraordinary Celebration of Polo… once again underlined its position as the Hom...
21/07/2026

Two Finals. One Day. One Polo Club. One Extraordinary Celebration of Polo…

once again underlined its position as the Home of British Polo, hosting two of the sport’s most prestigious finals on the same day, the 2026 Ladies British Open Championship and the British Open for The Gold Cup.

A spectacular celebration of sporting excellence, heritage and the continued growth of women’s polo.

The day started with Yaguara Polo Team crowned Ladies British Open Champions, overcoming 7–6½ in a thrilling final on Lawns 1.

Following an incredible lunch hosted by x including a wonderful sparkling wine tasting, the afternoon match was an equally dramatic finale, with the Gaston Polo Team claiming their first-ever St.Regis Cowdray Gold Cup title, edging 9–8.

The St. Regis Cowdray Gold Cup trophy was presented by while the Cowdray Vikings BPP Rug was awarded by .pearson to Alberts Yarára, played by

was named MVP, receiving a US Polo Assn MVP Weekender Bag from President & CEO of US Polo Assn, and Boo Jalil, CEO of alongside a two-night stay at any .london hotel in Europe, presented by

Beyond the pitch, the day also demonstrated the positive impact polo can create, with a U.S. Polo Assn. charity cheque presented to

For USPi, it was particularly rewarding to see the continued support of our client, U.S. Polo Assn., at such a landmark moment in the British polo calendar.

It is a powerful reminder that polo is far more than a sport. It is an exceptional platform for brands to engage with discerning audiences through heritage, hospitality, storytelling, sporting excellence and meaningful social impact creating opportunities for partnership, client entertainment, relationship building and business development.

Our door is always open if you’d like to explore the benefits of partnering with prestigious events such as these.

An exceptional day, yesterday, at the prestigious .london British Open Polo Championship for the Gold Cup at where fou...
16/07/2026

An exceptional day, yesterday, at the prestigious .london British Open Polo Championship for the Gold Cup at where four world-class teams battled for a place in Sundays Final.

overcame Ferne Park 15-12 in a captivating first Semi-Final to lift The Ellerstone Cup, with named MVP and Lovelocks Fidel awarded Best Playing Pony. In the second Semi-Final, Gaston Polo Team edged in the last few seconds in a thrilling 12-11 contest, with collecting the Tramontana Cup as MVP and Vasca Orgía recognised as Best Playing Pony.

Off the field, the day perfectly demonstrated why polo continues to be one of the world’s most effective platforms for luxury brand partnerships. The outstanding hospitality within the Brooks Enclosure, complemented by the exceptional tasting experience, created an environment where meaningful conversations, relationship building and memorable brand experiences came together effortlessly.

A Huge thank you to Martine, Neil, Fleur for being such incredible hosts throughout the day. Your attention to detail and warm hospitality made a lasting impression, and my guest thoroughly enjoyed every moment.

At USPi, we continue to see first-hand that polo provides the perfect backdrop for luxury brands to entertain clients, activate authentic brand storytelling, strengthen commercial relationships and create business development opportunities that simply cannot be replicated in other environments.

Congratulations to everyone involved, and good luck to Dubai Polo Team and Gaston Polo in what promises to be a spectacular 2026 St. Regis Gold Cup Final at Cowdray Park Polo Club…

Just a little note to say thank you to x for your wonderful activation in Sloane Square during this year’s Championsh...
13/07/2026

Just a little note to say thank you to x for your wonderful activation in Sloane Square during this year’s Championships. It has become a welcome pitstop during the school run, whether for something hot or cold! but what has made it truly special is knowing that proceeds have supported the Cancer Charity.

The Royal Marsden holds a very special place in our family’s heart.

In 2000, my grandfather, and Hugo’s great-grandfather, underwent the life-changing amputation of his left leg at the hip to remove his cancer. He was 85 years old. The successful operation, care, compassion and expertise shown by everyone at The Royal Marsden gave him not only exceptional treatment but hope and years of life to follow.

Never one to let adversity define him, Grandad adapted. He switched to an automatic car and continued travelling the country, visiting family, National Trust houses and gardens, determined to keep enjoying life to the fullest.

He went on to celebrate his 100th birthday, received a card from HM Queen Elizabeth II, proudly attended Louise and my wedding in 2010, and went on for a further 5 years passing away peacefully from old age before his 102nd birthday.

His life is a reminder of what outstanding healthcare, resilience and hope can achieve.

Thank you to everyone at for the extraordinary work you continue to do for so many families. And thank you to for using the power of with to support such an incredible charity. It is a wonderful example of how brands can create a genuine and lasting impact beyond the event itself. Chairty Partnerships Do Work!

James, Louise, Hugo and the Turner family.

The 2026 Royal Charity Polo Cup at demonstrated that the very best partnerships are those that combine commercial perfo...
13/07/2026

The 2026 Royal Charity Polo Cup at demonstrated that the very best partnerships are those that combine commercial performance with genuine social impact.

Against the backdrop of Windsor Castle, HRH The Prince of Wales led the x team to victory, with the brand returning as Official Apparel Partner and Team Sponsor, alongside

Resulting in more than £1 million raised in a single day through partnerships and the charity auction, benefiting ten charities supported by x and taking the total raised by Royal Charity Polo events over the past 15 years to more than £15 million.

Charities include:

Wales Air Ambulance (25th Anniversary)
The Royal College of Paramedics (25th Anniversary)
Shout
Ty Hafan
Forward Trust
Evelina London Children’s Hospital
Maternal Mental Health Alliance
We Are Farming Minds
The Passage
Royal Navy and Royal Marines Charity

When respected brands align with world-class sporting events, trusted institutions and meaningful charitable causes, they create far more than brand awareness. They build authentic storytelling, memorable hospitality, stronger client relationships and a lasting legacy through philanthropy.

For partners, the return extends well beyond media exposure. It enhances brand reputation, strengthens stakeholder engagement and demonstrates values that increasingly influence customer loyalty and business growth.

The Royal Charity Polo Cup continues to set the benchmark for purpose-led partnerships, proving that commercial success and philanthropy are not competing they are complementary.

The ultimate win-win. Thank you & Boo x

If your brand is considering where it belongs next summer across the luxury lifestyle, sporting and HNWI charity event calendar, our door is always open.

It was a pleasure to enjoy this year’s Grand Prix as a guest of The British Racing Drivers’ Club seeing plenty of fam...
06/07/2026

It was a pleasure to enjoy this year’s Grand Prix as a guest of The British Racing Drivers’ Club seeing plenty of familiar faces and friends. The BRDC is one of the world’s most prestigious motorsport organisations. Founded in 1928, an invitation-only club whose full members are drivers who have achieved sustained success at the highest levels of motorsport. It also admits associate and honorary members who have made exceptional contributions to the sport. The Club sees itself as the “guardian of British motorsport” and actively supports the next generation of racing talent through its Rising Stars and SuperStars programmes.

Its importance to Formula One World Championship stems largely from its ownership and stewardship of Silverstone Circuit, the home of the British Grand Prix. The BRDC has managed Silverstone since 1952 and owns the circuit overseeing its transformation from a former RAF airfield into a modern FIA Grade 1 venue capable of hosting Formula One.

The BRDC Clubhouse, overlooking the Brooklands section of the circuit, serves as an exclusive hospitality venue for members, invited guests, senior figures from Formula One, and commercial partners. Making it one of the most recognisable buildings at Silverstone. Coupled with its Farm Grandstand directly facing the starting grid, you really can’t experience the weekend in a better place!

Thank you BRDC

The world’s most desirable brands understand that true influence is created where exceptional people, exceptional experi...
26/06/2026

The world’s most desirable brands understand that true influence is created where exceptional people, exceptional experiences and exceptional environments naturally align even in a heatwave!!.
Events such as the at typify this philosophy, seamlessly combining elite sport, timeless style, refined hospitality and one of London’s most exclusive private members club settings.

For luxury brands and services, these occasions offer far more than audience reach. They provide a platform for authentic storytelling, curated hospitality and meaningful engagement with discerning clients, decision-makers and high-net-worth individuals. Every touchpoint from bespoke guest experiences and culinary collaborations to product discovery and brand immersion becomes part of a narrative that guests remember long after the final point has been played.

The most successful partnerships are those that feel entirely at home within their surroundings. They don’t interrupt the experience; they elevate it. When a luxury brand aligns itself with an event that reflects its own values of craftsmanship, heritage, excellence and discretion, the result is credibility that cannot be bought through traditional advertising.

In an increasingly digital world, genuine human connection has become luxury’s most valuable currency. The right event provides the stage. The right partnership creates the story. The right hospitality transforms guests into long-term advocates.

In luxury, the most enduring impressions are never made through exposure alone, they are created through experience and how they made you feel.

If you’re considering which luxury lifestyle x HNWi event your brand belongs next summer, our door is always open…

For luxury brands, relevance is no longer built through visibility alone. It is earned through long term association.Tha...
26/06/2026

For luxury brands, relevance is no longer built through visibility alone. It is earned through long term association.

That is precisely why partnering with continues to be such a compelling proposition.

Set within the historic grounds of the during London’s Summer Season, the fair attracts the world’s leading art and antique dealers alongside seasoned collectors, museum patrons, family offices and international UHNWIs. With more than 15,000 visitors in 2025 and exceptional sales historically reported throughout the fair, it has quickly become one of London’s most influential cultural gatherings.

For our client, and now in its second consecutive year as a partner, the value extends far beyond hospitality. The partnership authentically aligns both brands with craftsmanship, heritage, provenance and collecting the very values their audience lives by.

Today’s luxury consumers seek meaningful experiences over traditional advertising. Treasure House Fair provides something far more valuable than exposure: genuine engagement. It is where conversations begin, relationships flourish and brands become part of the cultural landscape their clients already inhabit.

The most successful luxury partnerships never feel transactional they feel inevitable.

That is why our collaboration with Pommery Champagne and Château Gordonne Rosé continues to deliver year after year.

If you’re considering where your luxury brand belongs next summer, we’d be delighted to start the conversation

LuxuryEvents

18/06/2026

Throwback Thursday from the last day of the

If you’re reviewing which x event your brand aligns with, our door is always open…

17/06/2026

This time last week I was “hot-desking” at the

If you’re revieing which x event your brand aligns with, our door is always open…

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