HemingwayDesign

HemingwayDesign Multi-disciplinary designers with a focus on people, place and positive impact. 'Improving the things that matter in life.'

16/03/2026

Cleethorpes Wayfinding 3/3

Sign families include town centre and promenade totems, fingerposts, and interpretation signs with a more urban feel and materiality. For the nature reserve, totems, waymarkers, and interpretation use kiln-dried oak as the primary material, providing a sympathetic response that fits the natural setting.

Across all signage, colour, pattern, photography, and typography application/approach creates a cohesive visual language.

The designs now move into detailed development, with a funding bid submitted to install new signs across the town centre and seafront.

16/03/2026

Cleethorpes Wayfinding 2/3

Patterns featured across the sign family come from monoprints by Signhills Academy pupils, created during guided nature walks led by the Cleethorpes’ Coastal Ranger. Where local plants such hornwrack, seaaster, buckthorn, and samphire were gathered for the workshops.

The prints feature across signage typologies, adding depth, character, and a strong sense of place.

16/03/2026

We’ve been working with .marque and on a wayfinding strategy for Cleethorpes to deliver welcoming signage that:

• Helps visitors understand what Cleethorpes offers and navigate confidently
• Encourages exploration beyond the seafront - into the town centre to discover independent shops and cafés, the North Promenade, and to the quieter coastal areas and nature reserve to the south
• Reflects local character and strengthens Cleethorpes’ identity

The visual approach creates a coherent language inspired by the coastal setting, heritage, and natural environment, emphasising the SSSI nature reserve. The colour palette draws from classic tourism posters and coastal hues, designed to adapt across key areas: Promenades, Town Centre, and Nature Reserve. A consistent duotone photo filter harmonises imagery with the palette.

Cleethorpes Wayfinding 1/3We’ve been working with .marque and on a wayfinding strategy for Cleethorpes to deliver welco...
16/03/2026

Cleethorpes Wayfinding 1/3

We’ve been working with .marque and on a wayfinding strategy for Cleethorpes to deliver welcoming signage that:

• Helps visitors understand what Cleethorpes offers and navigate confidently
• Encourages exploration beyond the seafront - into the town centre to discover independent shops and cafés, the North Promenade, and to the quieter coastal areas and nature reserve to the south
• Reflects local character and strengthens Cleethorpes’ identity

The visual approach creates a coherent language inspired by the coastal setting, heritage, and natural environment, emphasising the SSSI nature reserve. The colour palette draws from classic tourism posters, the heritage townscape palette, and coastal hues, designed to adapt across key areas: Promenades, Town Centre, and Nature Reserve. A consistent duotone photo filter harmonises imagery with the palette.

We developed a clear, friendly wayfinding strategy that combines statutory clarity with brand personality. It’s accessib...
04/03/2026

We developed a clear, friendly wayfinding strategy that combines statutory clarity with brand personality. It’s accessible, legible, scalable, and reinforces the Market Hall’s identity.

Our FF&E approach sought to complement the building’s ornate Victorian details through simplicity, functionality, and quality craftsmanship. We designed a family of bespoke tables highlighting honest construction and material integrity, using solid oak for strength and natural finish, paired with marmoleum, and powder-coated metalwork in tones that echo the Market Hall’s Victorian colour palette.

03/03/2026

We positioned Derby Market Hall as a social, cultural and commercial hub that blends the best of Derbyshire’s producers and makers, with a global street-food offer, and flexible spaces for events, learning and enterprise.

A core principle was the “Happy Mix”: a curated balance of traditional traders, sustainable businesses and progressive start-ups.

The Market Hall was defined not simply as a place to buy goods, but as a meeting place, a launchpad for new businesses, and a catalyst for city-centre renewal.

The brand was designed to both contrast with and complement the heritage architecture. Rather than replicate Victorian aesthetics, the identity embraces a playful, vibrant tone reflecting the energy of street food, social interaction and creative enterprise.

The tone of voice is conversational, optimistic, and community-focused, balancing credibility with approachability.

In Spring 2025 the Grade II Derby Market Hall () re-opened its doors following a £35m refurbishment — as a contemporary,...
03/03/2026

In Spring 2025 the Grade II Derby Market Hall () re-opened its doors following a £35m refurbishment — as a contemporary, seven-day destination for food, independent retail and culture.

HemingwayDesign were appointed by Derby City Council to define the vision, create the brand and identity, develop signage, wayfinding and interior FF&E, and set the strategic direction for programming and events.

The challenge was to honour the building’s Victorian architecture while transforming it into a modern, cosmopolitan market capable of attracting a new generation of visitors, supporting nearly 50 independent traders, serving as a platform for start-ups and local makers, and importantly, drive city-centre footfall and regeneration.

An interactive public realm trail will form a route through the linear park connecting visitors to Cleethorpes’ landscap...
05/02/2026

An interactive public realm trail will form a route through the linear park connecting visitors to Cleethorpes’ landscape, ecology, and heritage.

Each will have its own use: skate, social seating, play, wayfinding, and interpretation.

Design development is underway through a series of co-design workshops with the community throughout 2025–2026. This began in autumn with guided nature walks led by Coastal Ranger - Josh, involving local residents and primary school students. Participants collected marshland plants - hornwrack, sea aster, buckthorn, sapphire, among others - for a mono-printing workshop, creating a pattern that will feature on the ‘S = Saltmarsh’ installation.

Pier Gardens will be organised as a series of interconnected zones responding to the site’s topography, views, and exist...
05/02/2026

Pier Gardens will be organised as a series of interconnected zones responding to the site’s topography, views, and existing features. A central play area anchors the gardens, creating a focal point for families while ensuring the “spirit of play” runs throughout the entire park. It features water and sand play - reflecting the site’s history as a former cliff edge - alongside timber play structures, inspired by the Humber Estuary sea forts and integrated into the mature tree canopy.

To the north, spaces for performance and events will extend the garden’s use. A new skate area, co-designed by the local skating community and , will be sensitively integrated to support active use within the broader park landscape. While to the south, an outdoor classroom and a memorial zone will provide areas for learning and reflection.

Planting priorities a variety of specie to suit the coastal environment. Grasses, shrubs, low-maintenance perennials, and bulbs will feature through the gardens, providing a playful, dynamic that moves and changes with the seasons, and supports numerous bird species and insects.




We are excited to share that will be starting work on Cleethorpes’ Pier Gardens next week, following a successful tende...
05/02/2026

We are excited to share that will be starting work on Cleethorpes’ Pier Gardens next week, following a successful tender award.

HemingwayDesign have been working alongside , with on the transformation of the gardens. This project builds on the 2022 Cleethorpes Masterplan and the successful Levelling Up Fund application to enhance the seafront park as a year-round destination - creating spaces for play, reflection, socialising, and connection to nature that serve all ages.

Phase 2: Shop the Drop.
Transforming donations into editorial moments spotlighting star-donated style alongside communit...
04/02/2026

Phase 2: Shop the Drop.

Transforming donations into editorial moments spotlighting star-donated style alongside community contributions.
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The  Closet Clear-Out campaign has made the shortlisted for this years’  Conscious Fashion Awards.

- Best Customer Engagement Campaign: Shop the Drop
- Best Community or Charity Initiative: Closet Clear-Out Challenge 2025

     

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