15/10/2025
For the past decade, our Global Digital Reports have launched at the start of each year. But since many marketers plan ahead in Q4, we’re bringing you these invaluable insights earlier, so you can build a smarter digital strategy for the year ahead. 💡
With that… is here!
The most comprehensive edition in our Global Digital Reports series, Digital 2026 gives you everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.
Check out the headlines below👇
🌎More than 6 billion people are using the internet, which equates to 73.2% of the global population.
✨Over 1 billion people now use LLMs and GenAI platforms each month.
📈Digital channels will account for 74.4% of total global ad spend in 2025, a 2.4% relative increase from 2024.
💰Worldwide spend on social media advertising is projected to increase by 13.6% year-on-year, reaching $277 billion in 2025.
📱There are 5.78 billion unique mobile users globally, equating to 70.1% of the world's population.
🧑💻80.3% of online adults used a search engine in the past month, a 2.5% decrease in the share of monthly search engine visitors.
⏰The typical online adult spends roughly 16% of their waking hours scrolling social and video feeds, with a weekly average of 18 hours and 36 minutes per user.
🐈Cats are top of the internet at the end of 2025, albeit only by a whisker
Read the full report for more insights on how the world will use the internet in 2026: https://wearesocial.com/uk/blog/2025/10/digital-2026/
