25/09/2026
What starts with “make it pop”, adds “let’s use AI” and somehow needs leads by tomorrow? 😂 You already know the meeting 👀
Some client conversations really do cover the full marketing spectrum in 30 minutes. One minute we’re talking audience, objectives and budget – the next it’s virality, AI and tomorrow’s lead target.
The most useful briefs still come back to the same basics: a clear goal, a defined audience, realistic timing and a shared understanding of what success looks like.
What would you add to the board? 😏
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