Marketing Malone

Marketing Malone Helping creators + small businesses attract their ideal audience + grow organically (without burnout)

XOmisse is a digital marketing agency for entrepreneurs, founded by Elaine Malone in 2013. Elaine began her journey as a web developer, digital marketer and content creator in 2009. Since then, it's been her mission to arm you with everything you need to start, grow and monetise your online platforms with confidence. Elaine focuses on simplifying the tech-side of being a content creator and small

business owner – whether your goal is to grow your social channels, build a custom WordPress website, or learn the power of content marketing and SEO.

If your creative business website is invisible on Google, this one’s for you! The exact five steps I’d take on day one i...
20/04/2026

If your creative business website is invisible on Google, this one’s for you!

The exact five steps I’d take on day one if you hired me to fix your SEO, so you can get found by your ideal clients without becoming a full-time content creator

💾 Save this post so you can come back to it when you’re ready to work through the steps

A morning well spent at the bCreator Committee Brunch 🥐☕️I loved catching up with the team and judging panel last week t...
31/03/2026

A morning well spent at the bCreator Committee Brunch 🥐☕️

I loved catching up with the team and judging panel last week to kick off the 2026 Awards season.

I’ve been lucky enough to be involved with bCreator in different capacities for over a decade now. It’s always an honour to help bring these events to life and see how much the community has grown in that time.

And the reason we were all together?

🏆 Nominations for the bCreator Awards 2026, supported by , are now officially OPEN!!

Head over to the website to put forward the creators, experts and campaigns that have inspired you. I can’t wait to celebrate this industry again later this year!

PS. If you’re looking for marketing support for your own projects, I’m currently taking on new clients. My DMs are always open!

📸

Social media updates you may have missed this month #️⃣ We knew this was coming… Instagram limits hashtags to 5 per post...
21/12/2025

Social media updates you may have missed this month

#️⃣ We knew this was coming… Instagram limits hashtags to 5 per post

🔗 Facebook consider limiting the number of links people can share without a Meta Verified subscription to just 2 per month

👀 TikTok has reportedly been sold to US Investor Group

📱 You can now reshare any public Instagram Stories, even if you’re not tagged

📍 TikTok rolling out Nearby Feed to display local content

🔒 Instagram testing Early Access Reels, only available to followers

What do you think of this month’s updates? Share your thoughts in the comments

PS. If you never want to miss an update, sign up to The Roundup newsletter!

You know those marketing tasks that keep getting pushed to the bottom of your to-do list? And then pushed again to next ...
21/11/2025

You know those marketing tasks that keep getting pushed to the bottom of your to-do list? And then pushed again to next week? 🫣

It’s not that you can’t do them, you’re just busy running a business.

That’s where my VIP Days come in...

Think of it as renting my marketing brain (and hands) for a day. You hand over the list of things that have been stressing you out, like content production, tech + platform setup or website optimisation, and I handle the rest!

Here’s the lowdown:
✨ Flexible: Book ad-hoc when you’re swamped or secure a retainer for guaranteed support
✨ Focused: No distractions, just dedicated time on your brand
✨ Fast: We discuss the goal, I execute and you get the deliverables

Curious if a VIP Day fits your needs? Slide into my DMs with the word “VIP” and I’ll send over the details! Or email [email protected] 💌

“I want to start an email list... what platform do I use?”Honestly, it depends. A lot of platforms seem similar on the s...
18/11/2025

“I want to start an email list... what platform do I use?”

Honestly, it depends. A lot of platforms seem similar on the surface, but each has its own strengths depending on what you’re looking for.

I’ve pulled together 8 popular platforms and highlighted what each one does best, from beginner-friendly tools to more advanced setups.

Swipe through to see the breakdown (or visit my blog for the full comparison).

What email tool are you using right now, and are you happy with it?

Struggling to reach a new audience on Instagram? There’s a hidden feature that could change that…It’s called Trial Reels...
11/11/2025

Struggling to reach a new audience on Instagram? There’s a hidden feature that could change that…

It’s called Trial Reels, and it’s one of the smartest ways to grow your account without chasing trends or cluttering your feed.

Trial Reels are shown to people who don’t follow you, giving you a chance to be seen by a new audience.

Speak directly to non-followers in your Trial Reels. Use identifiers, context or shared struggles to instantly show who your content is for.

Think of them as mini-experiments where your hook, topic and style are the variables you test. Use the insights from your analytics to refine your overall strategy.

What are your thoughts on Competitor Insights coming to Instagram? 👀Get the complete insight and tips in my Friday Round...
07/11/2025

What are your thoughts on Competitor Insights coming to Instagram? 👀

Get the complete insight and tips in my Friday Roundup email, sign up now via my link in bio!

Content ideas for November 🍂 Key dates, content prompts and trends to add to your calendar for this month! 📆 DATES5th Bo...
04/11/2025

Content ideas for November 🍂

Key dates, content prompts and trends to add to your calendar for this month!

📆 DATES
5th Bonfire Night
6th Stress Awareness Day
11th Single’s Day
13th World Kindness Day
14th World Diabetes Day
17th International Students Day
19th International Men’s Day
23rd Espresso Day
28th Black Friday
29th Small Business Saturday

🔥TRENDS
“Sorry I cannot hear you, I’m kinda busy”
A great way to show the behind-the- scenes or what your account is about
Audio: Lady Gaga and Beyoncé Telephone

“Why are you [action] so much lately... to
get out of here”
A great one to show your why or your goal
Audio: back to friends - sombr

“I know l should sleep but the voices in my head go”
A great one to show a day in your life or something you’re obesessed with
Audio: Voices In My Head x Freaks x Love Parade

✍️ CONTENT PROMPTS
Plan with me for...
How I’m preparing for..... predictions for 2026
It’s not too late to...
Here’s the truth about...
I stopped... and started...
Timestamped day as a...

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Monday 3pm - 7pm
Tuesday 3pm - 7pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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