Your PPC Doctor

Your PPC Doctor Your PPC Doctor is a diagnostic-led PPC clinic founded by Serge Nguele on 8 October 2024. We diagnose paid media performance before scaling it. Not an agency.

Not a consultancy. A clinic. UK-based. Working globally.

At today?Find our founder, Serge Nguélé, in the Skyline Room from 14:00 to 18:00.He's moderating three back-to-back tra...
30/04/2026

At today?

Find our founder, Serge Nguélé, in the Skyline Room from 14:00 to 18:00.

He's moderating three back-to-back tracks — Measurement & Tracking, Skills & Personal Development, and Social Media — with nine speakers across the afternoon.

If you've heard about The PPC Clinic and want to meet the doctor: this is your window.

He'll have copies of Beyond Google on him — our take on what changes (and what doesn't) as paid search meets AI retrieval. Free.

Go find them. Bring questions.

If you don't get to chat at the venue, find him on LinkedIn afterwards — that's where the conversation continues.

He’ll also be holding up a QR. The Race of My Life. Ten percent of every commercial pound goes into a Charity Reserve — Marie Curie UK as the anchor, for end-of-life and frontline causes.

We want to raise as much as possible — for the cause.

💛

When I first thought about Your PPC Doctor, it wasn’t meant to be another agency.More like a clinic.Less pitching. More ...
25/03/2026

When I first thought about Your PPC Doctor, it wasn’t meant to be another agency.

More like a clinic.

Less pitching. More diagnosing.

—

After 17 years in digital, I’ve seen the same patterns again and again:

A lot of time spent selling
A lot of promises upfront
Then a gap between expectation and reality once things go live

Often with the people doing the work quite far removed from the original thinking.

—

I’ve been working through what a better version of that looks like.

Where instead of convincing someone to work with you, you’re clear about:

• where you can genuinely help
• where you can’t
• what actually needs to be true before paid media works

—

That’s what Your PPC Doctor – The World PPC Clinic has become.

Everything built around one idea:

Diagnosis before ex*****on.
Clarity before spend.

—

I built it from the ground up myself.

Partly because I enjoyed the process, but mostly because I wanted the thinking and structure to be exactly right.

—

It’s now live.

To keep the depth behind each Digital Diagnosis genuine, I’ll be working with a small number of companies in April (around 5).

—

The thinking is there. Now it gets tested in the real world.

—

If paid media has ever felt like something that was sold to you before it was properly thought through… what did that look like?

Serge Nguele

💙 A New Chapter at Your PPC DoctorOver the past few months, many of you have followed our 90-day journey to scale Your P...
10/11/2025

💙 A New Chapter at Your PPC Doctor

Over the past few months, many of you have followed our 90-day journey to scale Your PPC Doctor – The Agency That Cares.

We’ve talked about effectiveness over vanity, depth over noise, and building an agency model rooted in care, precision, and long-term impact.

Behind the scenes, we’ve been working on two bold moves that will define this next chapter, and today we’re proud to share the first one.

Please join us in welcoming Veronika Höller as Co-Founder of Your PPC Doctor.

🤩 Why this is such a big moment

Veronika brings more than 17 years of global experience in SEO, PPC, and Demand Generation, along with a strategic mindset that perfectly complements our mission to deliver measurable growth with purpose.

Her expertise spans:
✔️ Integrated Search Marketing (SEO & PPC): Her greatest strength lies in viewing SEO, PPC, content, and social media as one interconnected system — often referred to as the Digital Trinity. She has a long history working as a specialist in both SEO and PPC.
✔️ Global SEO Leadership: Former Global SEO Lead at CompuGroup Medical and now Head of Demand Generation at Tresorit, managing strategies across more than 20 countries.
✔️ Technical SEO & Analytics: Deep technical auditing, structured data, and Screaming Frog are her craft.
✔️ Demand Generation & B2B Growth: She builds frameworks that turn visibility into qualified leads and revenue.
✔️ Educator & Author: Four books published, speaker at brightonSEO and PPC Live, and a genuine mentor championing women’s leadership in digital.
✔️ Industry Recognition: Nominated for Digital Woman of the Year and Innovator of the Year at the Digital Women® Awards 2025.

This partnership marks the natural evolution of Your PPC Doctor – from a PPC Clinic into a Digital Practice, a model where:

PPC precision meets SEO strategy

Data and BI guide every decision

Care remains the heartbeat of everything we do, rooted in our Doctor Mindset

And we’re just getting started.

On Wednesday, we’ll reveal the second bold move that completes our integrated foundation and brings new in-house Data, Analytics, and BI capabilities to the Practice.

Then, on Friday, we’ll officially open five exclusive Digital Diagnosis™ slots – our new non-negotiable entry point for brands ready to unify Paid, Organic, and Data into one cohesive system.

This is how Your PPC Doctor continues to grow: not by changing who we are, but by expanding what we can do for the businesses we serve.

Welcome, Veronika — we’re excited for what’s ahead. 💙

In PPC, learning is the only constant. 💡Last week, ahead of the Global Search Awards in Dublin, I joined our partner at...
29/10/2025

In PPC, learning is the only constant. 💡

Last week, ahead of the Global Search Awards in Dublin, I joined our partner at the office for an agency roundtable.

🚀 The takeaway? Microsoft Ads isn’t a clone of Google — it’s a different ecosystem built for smarter, more visual, and more future-proof strategies.

🎥 Multimedia & Video Ads
🎯 LinkedIn-powered audience targeting
🧠 Impression-based remarketing (yes, it’s unique!)
📊 And 49M UK users you won’t find on Pinterest, Amazon, or Instagram.

Massive thanks to Liam Mackessy and for the insights, and to Julia Andreeva for coordinating it all masterfully.

The conversations with other agency leaders were priceless — and catching up with my birthday buddy Navah made it even better. 🙌

The PPC Doctor is on the move. Destination: SEM Stories & More | Scotland's Dedicated Performance Marketing Event Edinbu...
28/10/2025

The PPC Doctor is on the move. Destination: SEM Stories & More | Scotland's Dedicated Performance Marketing Event Edinburgh tomorrow.

In a world where digital marketing evolves at light speed, learning isn’t optional; it’s essential.
Few industries change as quickly as PPC. Take six months off, and you’ll come back to a completely different landscape.

That’s why continuous learning is part of our DNA at Your PPC Doctor.
To deliver the best care for our patients (clients), we stay on top of every new tool, trend, and insight shaping the future of performance marketing.

Tomorrow, we’ll be joining 13 brilliant minds from across the industry, including partners and peers from Microsoft, Diginius , and Dentsu, for a day of learning, collaboration, and connection at SEM Stories.

If you’re attending, come say hello 👋🏾
And if you’re an early riser, join Serge for a morning run before the conference 🏃🏾💨

At Your PPC Doctor, movement and mindset go hand in hand with marketing.

Last week, our founder Serge Nguele joined The Fashion Network’s eCommerce Summit North as a panel speaker.The discussio...
17/10/2025

Last week, our founder Serge Nguele joined The Fashion Network’s eCommerce Summit North as a panel speaker.

The discussion focused on some of the biggest challenges brands are facing right now: rising ad costs, shrinking margins, and the constant evolution of digital platforms.

When Serge asked how many attendees were running Microsoft Ads alongside Google Ads, only a few hands went up.

He encouraged everyone to change that.

After the panel, one attendee shared that they had Microsoft Ads quietly running in the background, imported from Google, using just 10% of their ad budget, and it was still generating a positive ROAS.

Serge asked:
👉 “What do you think would happen if you gave it 20% of your budget and 20% of your focus?”

Rising ad costs aren’t the problem; inefficiency is.
Most brands don’t have a media-spend problem; they have a diversification problem.

When costs rise, efficiency becomes the new growth lever.
And real efficiency doesn’t come from one platform; it comes from smarter data, stronger creative, and integrated tracking.
Value isn’t found in the click; it’s created in what happens after the click.

But the highlight of the day came after the panel.
At the networking drinks, Serge spotted what looked like Ed Sheeran, and after making his way through the crowd for a selfie 😅, it turned out to be The Ed Experience, the UK’s No.1 Ed Sheeran impersonator.
He even sang Happy Birthday on the spot! 🎶

A funny moment, but also a reminder of a bigger truth:
In marketing and media, truth and trust are the real currency.

At Your PPC Doctor, we’re building our next chapter around:
✔️ Data clarity
✔️ Ethical automation
✔️ A human-led approach to technology

Tools evolve fast. Integrity, context, and care are where real expertise still wins.

It was inspiring to be surrounded by so many sharp minds, reconnect with old friends, and make new ones.
Huge thanks to Davina Lines and Dale H. for having Serge on the panel.

💡 If you’re still only running Google Ads, now’s the time to diversify before your competitors do.

10/10/2025

✨ When the MCR Ecomm Summit hit the perfect note… 🎶

At the evening drinks, Sheeran joined the celebration, and surprised our founder Serge Nguele with a Happy Birthday serenade!

A reminder that behind every campaign and conference, it’s the people and moments that make this industry so special. 🙌🏾

🎥 Watch the full video - link in the comments 👇🏾

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