Your PPC Doctor

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Your PPC Doctor Your PPC Doctor is a diagnostic-led PPC clinic founded by Serge Nguele on 8 October 2024. We diagnose paid media performance before scaling it. Not an agency.

Not a consultancy. A clinic. UK-based. Working globally.

💙 A New Chapter at Your PPC DoctorOver the past few months, many of you have followed our 90-day journey to scale Your P...
10/11/2025

💙 A New Chapter at Your PPC Doctor

Over the past few months, many of you have followed our 90-day journey to scale Your PPC Doctor – The Agency That Cares.

We’ve talked about effectiveness over vanity, depth over noise, and building an agency model rooted in care, precision, and long-term impact.

Behind the scenes, we’ve been working on two bold moves that will define this next chapter, and today we’re proud to share the first one.

Please join us in welcoming Veronika Höller as Co-Founder of Your PPC Doctor.

🤩 Why this is such a big moment

Veronika brings more than 17 years of global experience in SEO, PPC, and Demand Generation, along with a strategic mindset that perfectly complements our mission to deliver measurable growth with purpose.

Her expertise spans:
✔️ Integrated Search Marketing (SEO & PPC): Her greatest strength lies in viewing SEO, PPC, content, and social media as one interconnected system — often referred to as the Digital Trinity. She has a long history working as a specialist in both SEO and PPC.
✔️ Global SEO Leadership: Former Global SEO Lead at CompuGroup Medical and now Head of Demand Generation at Tresorit, managing strategies across more than 20 countries.
✔️ Technical SEO & Analytics: Deep technical auditing, structured data, and Screaming Frog are her craft.
✔️ Demand Generation & B2B Growth: She builds frameworks that turn visibility into qualified leads and revenue.
✔️ Educator & Author: Four books published, speaker at brightonSEO and PPC Live, and a genuine mentor championing women’s leadership in digital.
✔️ Industry Recognition: Nominated for Digital Woman of the Year and Innovator of the Year at the Digital Women® Awards 2025.

This partnership marks the natural evolution of Your PPC Doctor – from a PPC Clinic into a Digital Practice, a model where:

PPC precision meets SEO strategy

Data and BI guide every decision

Care remains the heartbeat of everything we do, rooted in our Doctor Mindset

And we’re just getting started.

On Wednesday, we’ll reveal the second bold move that completes our integrated foundation and brings new in-house Data, Analytics, and BI capabilities to the Practice.

Then, on Friday, we’ll officially open five exclusive Digital Diagnosis™ slots – our new non-negotiable entry point for brands ready to unify Paid, Organic, and Data into one cohesive system.

This is how Your PPC Doctor continues to grow: not by changing who we are, but by expanding what we can do for the businesses we serve.

Welcome, Veronika — we’re excited for what’s ahead. 💙

In PPC, learning is the only constant. 💡Last week, ahead of the Global Search Awards in Dublin, I joined our partner at...
29/10/2025

In PPC, learning is the only constant. 💡

Last week, ahead of the Global Search Awards in Dublin, I joined our partner at the office for an agency roundtable.

🚀 The takeaway? Microsoft Ads isn’t a clone of Google — it’s a different ecosystem built for smarter, more visual, and more future-proof strategies.

🎥 Multimedia & Video Ads
🎯 LinkedIn-powered audience targeting
🧠 Impression-based remarketing (yes, it’s unique!)
📊 And 49M UK users you won’t find on Pinterest, Amazon, or Instagram.

Massive thanks to Liam Mackessy and for the insights, and to Julia Andreeva for coordinating it all masterfully.

The conversations with other agency leaders were priceless — and catching up with my birthday buddy Navah made it even better. 🙌

The PPC Doctor is on the move. Destination: SEM Stories & More | Scotland's Dedicated Performance Marketing Event Edinbu...
28/10/2025

The PPC Doctor is on the move. Destination: SEM Stories & More | Scotland's Dedicated Performance Marketing Event Edinburgh tomorrow.

In a world where digital marketing evolves at light speed, learning isn’t optional; it’s essential.
Few industries change as quickly as PPC. Take six months off, and you’ll come back to a completely different landscape.

That’s why continuous learning is part of our DNA at Your PPC Doctor.
To deliver the best care for our patients (clients), we stay on top of every new tool, trend, and insight shaping the future of performance marketing.

Tomorrow, we’ll be joining 13 brilliant minds from across the industry, including partners and peers from Microsoft, Diginius , and Dentsu, for a day of learning, collaboration, and connection at SEM Stories.

If you’re attending, come say hello 👋🏾
And if you’re an early riser, join Serge for a morning run before the conference 🏃🏾💨

At Your PPC Doctor, movement and mindset go hand in hand with marketing.

Last week, our founder Serge Nguele joined The Fashion Network’s eCommerce Summit North as a panel speaker.The discussio...
17/10/2025

Last week, our founder Serge Nguele joined The Fashion Network’s eCommerce Summit North as a panel speaker.

The discussion focused on some of the biggest challenges brands are facing right now: rising ad costs, shrinking margins, and the constant evolution of digital platforms.

When Serge asked how many attendees were running Microsoft Ads alongside Google Ads, only a few hands went up.

He encouraged everyone to change that.

After the panel, one attendee shared that they had Microsoft Ads quietly running in the background, imported from Google, using just 10% of their ad budget, and it was still generating a positive ROAS.

Serge asked:
👉 “What do you think would happen if you gave it 20% of your budget and 20% of your focus?”

Rising ad costs aren’t the problem; inefficiency is.
Most brands don’t have a media-spend problem; they have a diversification problem.

When costs rise, efficiency becomes the new growth lever.
And real efficiency doesn’t come from one platform; it comes from smarter data, stronger creative, and integrated tracking.
Value isn’t found in the click; it’s created in what happens after the click.

But the highlight of the day came after the panel.
At the networking drinks, Serge spotted what looked like Ed Sheeran, and after making his way through the crowd for a selfie 😅, it turned out to be The Ed Experience, the UK’s No.1 Ed Sheeran impersonator.
He even sang Happy Birthday on the spot! 🎶

A funny moment, but also a reminder of a bigger truth:
In marketing and media, truth and trust are the real currency.

At Your PPC Doctor, we’re building our next chapter around:
✔️ Data clarity
✔️ Ethical automation
✔️ A human-led approach to technology

Tools evolve fast. Integrity, context, and care are where real expertise still wins.

It was inspiring to be surrounded by so many sharp minds, reconnect with old friends, and make new ones.
Huge thanks to Davina Lines and Dale H. for having Serge on the panel.

💡 If you’re still only running Google Ads, now’s the time to diversify before your competitors do.

10/10/2025

✨ When the MCR Ecomm Summit hit the perfect note… 🎶

At the evening drinks, Sheeran joined the celebration, and surprised our founder Serge Nguele with a Happy Birthday serenade!

A reminder that behind every campaign and conference, it’s the people and moments that make this industry so special. 🙌🏾

🎥 Watch the full video - link in the comments 👇🏾

02/10/2025

⏳ Just 3 weeks to go until BrightonSEO October 2025, and our founder Serge Nguele will be on stage moderating two sessions back-to-back on Thursday 23rd October:

🔹 Social Media Marketing – 09:30

🔹 Digital PR – 11:10

It’s an incredible line-up of speakers joining Serge on stage, including 👉 Katie Thompson | Amanda Easter | Jane Fulcher | Luke Cope | Francesca Tighinean 🎇

Attendees can expect sharp insights, fresh perspectives, and plenty of actionable takeaways to take straight back into their marketing. 💫

🎟 Don’t miss out - grab your ticket before prices rise [link in comments].

We’ll see you in Brighton 👋

✨ PS: This video was produced with love by our brilliant Creative Director Elisabeth TONYE - We are grateful to have her magic behind the scenes. 🙏 🙌

75 days to go 💫The Agency That Cares ❤️When I founded YOUR PPC DOCTOR, I promised myself one thing:👉🏾 Profit would never...
30/09/2025

75 days to go 💫
The Agency That Cares ❤️

When I founded YOUR PPC DOCTOR, I promised myself one thing:
👉🏾 Profit would never come first.

Because when you lead with care, profit becomes a natural consequence. ✨

The Doctor Mindset still guides everything we do:
✔️ Listen carefully
✔️ Diagnose with precision
✔️ Prescribe solutions that work
✔️ Follow up with genuine care

With 16 years in digital marketing, across agencies & in-house, I’ve seen what works and what doesn’t. True success isn’t just revenue… it’s impact:
✔️ Helping brands scale efficiently, not wastefully
✔️ Enabling SMEs to grow without overspending
✔️ Supporting charities to maximise their digital presence
✔️ Partnering with agencies transparently & ethically
✔️ Building a culture where people thrive inside & outside of work

At Your PPC Doctor, care extends inward too:
1️⃣ No firing culture ❣️
2️⃣ Better working conditions 🌱
3️⃣ Empowered people → stronger outcomes 💪🏾

🙏🏽 This is my legacy: a founder-led agency where transparency, performance & impact make paid media a force for good — always with a student mindset to keep learning & evolving.

🤩 75 days to go. The Agency That Cares.
Profit follows purpose. 🫶🏽

Serge Nguélé
The PPC Doctor

🌟 Founder SpotlightOur founder, Serge Nguele, will be back at this October, this time as Moderator of the Social Media ...
25/09/2025

🌟 Founder Spotlight

Our founder, Serge Nguele, will be back at this October, this time as Moderator of the Social Media Marketing Track.

From speaking on Quality Score and platform diversification, to moderating the Google Algorithms & Updates panel, Serge continues to share expertise that helps shape the future of digital marketing.

At Your PPC Doctor, we believe in leading by example, and this is another proud milestone in our journey.

📍 Thursday 23rd October, 09:30 - Syndicate 1 & 2

🎟️ Don’t miss it - secure your ticket now before prices go up

🚀 Opportunity Alert for AdvertisersCPCs on Google have been climbing year after year, and for many B2B and e-commerce br...
17/09/2025

🚀 Opportunity Alert for Advertisers

CPCs on Google have been climbing year after year, and for many B2B and e-commerce brands it’s getting harder to compete.

That’s why diversification isn’t just smart, it’s essential. Microsoft Advertising has become a powerful channel, and here’s why it’s worth testing right now:
✅ For B2B: LinkedIn profile targeting layered on top of search intent (job title, company, industry)
✅ For e-commerce: typically lower CPCs → more clicks and sales for the same budget
✅ Broad reach via Bing, Yahoo, AOL, DuckDuckGo & partners
✅ AI features + privacy-first tools built in

👉🏾 And the best part? Through our partnership at Your PPC Doctor, we can help advertisers test with generous Microsoft Ads vouchers (thousands in ad credit).

This could be a real game-changer for businesses heading into Q4 and beyond.

If you’re curious about testing Microsoft Ads for your brand (or your clients), drop me a message. Happy to share details.

📢 I’m buzzing to share this: I’ve been invited to judge the UK Search Awards 2025 🤩A few years back, even figuring out h...
04/09/2025

📢 I’m buzzing to share this: I’ve been invited to judge the UK Search Awards 2025 🤩

A few years back, even figuring out how to attend felt like climbing the Himalayas. I’m sharing this not to brag, but to motivate someone out there: a clear plan, executed consistently, always pays off. (Oh yes, I am super proud of the journey so far 🙏 and I keep working on self-development every single day.)

As a judge, I’m honoured by the responsibility to dive into the incredible talent and innovation across our industry - and yes, I’ll be learning plenty from my desk too, from peers doing great things .

The UK Search Awards are the most prestigious in the country, celebrating excellence across SEO, PPC, and content. If you win here, you are unequivocally recognised as an industry leader. Period.

⏳ Don’t miss your chance to enter:
• Early Bird Deadline: Today, September 4, 2025
• Final Deadline: September 18, 2025

You officially have a valid excuse from YOUR PPC DOCTOR to step away for a moment and head over to the official site to enter (link in comments).

💥 Big News: Meet Our New Paid Media Lead 😊Some time ago, in a moment of serendipity, I received a message that landed at...
21/07/2025

💥 Big News: Meet Our New Paid Media Lead 😊

Some time ago, in a moment of serendipity, I received a message that landed at just the right time, from someone I already deeply respected.

"Hey Serge, I’ve just been made redundant. I’m actively exploring new opportunities. I’d love to see if there’s anything I can help you with."

That message led to a conversation, which led to something even better…

Today, I’m proud to officially introduce Birgul as the new Paid Media Lead at Your PPC Doctor.

Birgul brings a sharp mind, deep integrity, and years of hands-on experience running performance marketing across industries. But more than that, she brings fresh energy and belief in the mission we’re building to be the PPC partner businesses actually enjoy working with.

This is a step forward for us toward a true agency model rooted in shared values, collaboration, and great results. And it’s just the beginning.

Let’s go.

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