14/09/2025
How to have a living brand?
These little brands are the real revolution of the super market's products.
Those new type of brands seem strange for the first, because we may donβt think theyβre that serious!
Then, after seeing it a few times! We test it and begin to adopt it!
They become a new type of product that you need, a universe, a life among such dead industrial products.
Adopting new habits is a long process for the customer. This too is an unavoidable time cost but β do we invest in becoming a more complete brand or remain within the norm?
More about it on the next posts.