The Wave Podcasting

The Wave Podcasting Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Wave Podcasting, Internet Marketing Service, 10 Harlow Gardens, London.

26/05/2026

Tired of the feast-and-famine cycle in video production? The answer is not more one-off projects — it is a monthly video retainer.

A well-structured package gives your client consistent content and gives you predictable income. But the pitch matters as much as the package: lead with the business problem you solve, not filming days and clip counts.

We published a full guide covering package structure, pricing ranges, how to pitch corporate clients, and contract terms that protect both sides:
https://thewavevideomarketing.com/blog

Have you tried offering a video retainer? What response did you get from clients?

25/05/2026

What does the market actually pay content creators? Most people guess — and most people guess wrong.

We compiled real pricing data from podcasters, video producers, and content strategists across The Wave community. Episode editing, full production, retainers, coaching, sponsorships — all with actual GBP ranges from real invoices.

The three most expensive pricing mistakes are simpler than you might think: charging by time instead of value, not raising rates annually, and giving away strategic advice inside production calls.

Full pricing breakdown and strategy here:
https://thewavepodcasting.com/blog
https://thewavevideomarketing.com/blog

What has been your experience with pricing? Do you feel your current rates match the value you deliver?

22/05/2026

What a week for The Wave community. Joint podcast episodes with immediate subscriber spikes. Split-screen video collaborations driving record engagement. Three new guesting spots booked from personalised outreach alone.

The common thread: every win came from creators who approached collaboration as a value exchange, not a favour. Both sides offered something specific and both sides followed through on promotion.

Full roundup of this week's collaboration wins and cross-promotion results:
https://thewavepodcasting.com/blog
https://thewavevideomarketing.com/blog

Did you make a collaboration connection this week? Drop your win below.

21/05/2026

Want to grow your podcast without spending anything on advertising? Collaborate with another creator in your space.

The principle is straightforward: you share your audience with them, they share theirs with you. Both shows gain subscribers. But the details matter — the right partner, the right episode format, and genuine commitment to promotion from both sides make the difference between a growth breakthrough and wasted time.

We wrote a full guide covering how to find partners, structure the episode, and measure whether it worked:
https://thewavepodcasting.com/blog

Have you done a collaboration episode before? What was the result?

20/05/2026

What if you only had to create one piece of content per week and still showed up consistently across every platform?

That is exactly what content multiplication does. One well-structured video becomes clips, blog posts, social updates, email newsletters, audiograms, carousels, and quote graphics. Over thirty pieces from a single recording session — not theoretical, but a workflow our community uses every week.

We laid out the full five-day process and breakdown here:
https://thewavevideomarketing.com/blog

How many pieces of content do you currently get from a single recording?

19/05/2026

Why do most podcast guest pitches get ignored? Because they are generic, vague, and could be sent to any show without changing a single word.

The pitches that actually get booked share three things: specific research about the show, proposed angles rather than broad topics, and brevity — five to seven sentences, not five to seven paragraphs.

We wrote a full walkthrough covering how to find the right shows, write the email that gets replies, and follow up without being annoying:
https://thewavepodcasting.com/blog

Have you tried podcast guesting? What response rate did you see from your pitches?

18/05/2026

Should you run webinars or go live? The honest answer is that it depends on what you are trying to achieve right now.

Webinars capture leads through registration and convert at higher rates per attendee. Live streams build familiarity and trust through frequency, with far less production overhead. Neither is universally better — they serve different stages of your marketing.

The approach that works best for most B2B video creators is combining both: weekly streams for visibility, quarterly webinars for conversion. One feeds the other.

We broke down the numbers and decision framework here:
https://thewavevideomarketing.com/blog

Which format has worked better for your business — structured webinars or regular live sessions?

15/05/2026

Friday wins from The Wave community — email list edition.

One member hit 100 newsletter subscribers in 14 days, purely from mentioning the link on existing podcast episodes. Another crossed 500 subscribers with a 47 per cent open rate — built on one useful insight per week.

The biggest win: a member sent his first promotional email to 340 subscribers. Nineteen signed up for a paid workshop within 48 hours. A 5.6 per cent conversion rate from one email.

The pattern is the same every time: build from existing content, send consistently, lead with value.

Read the full community spotlight: https://thewavepodcasting.com/blog

What is your email list milestone this week? Share it below.

14/05/2026

Want to know how we produce a full week of content in a single day?

It is not a productivity hack. It is a workflow built on one principle: creative work requires focused energy, and switching between creative and operational work destroys both.

Our content day runs from 07:30 to 17:00. Long-form writing in the morning when energy is highest. Short-form and social in the afternoon, mostly derived from the morning's work. Video scripts last, when the ideas are already articulated.

The three rules that make it sustainable: use templates, protect the day from meetings, and accept that imperfect is fine.

Full behind-the-scenes breakdown of our batching workflow: https://thewavepodcasting.com/blog

Do you batch your content or create it daily? Which works better for you?

13/05/2026

Your podcast listeners love your show but none of them are becoming clients. Sound familiar?

The problem is not your content. It is the missing bridge between listening and buying. Most podcasters hope listeners will figure out the next step on their own. They will not.

The three-step fix:

1. Record episodes that create specific problem awareness — not just general tips.
2. Offer a lead magnet that solves that specific problem (checklist, template, worksheet).
3. Follow up with a short nurture sequence that earns the conversation.

One funnel. One episode. That is all it takes to start converting listeners into leads.

Full framework with real conversion numbers: https://thewavepodcasting.com/blog

What is your biggest challenge turning listeners into clients?

12/05/2026

Your YouTube end screen click rate — have you actually checked it lately?

Most creators sit around 2 per cent. That means 98 out of every 100 viewers leave without clicking anything. The fix is surprisingly straightforward.

Script a verbal prompt into your final 30 seconds. Point at the end screen element on camera. Choose the next video manually instead of letting YouTube decide. And never let the end screen play over silence.

For cards, place them at moments when the viewer is most curious — not as filler.

We published a full breakdown of the end screen and card strategy that consistently produces 8 to 12 per cent click rates: https://thewavevideomarketing.com/blog

What is your end screen click rate right now? Be honest.

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