16/09/2026
Inch Blue, the ethical children’s footwear maker from Wales, faced the challenge of growing online sales in the UK, France and Germany while staying true to its handmade ethos.
We approached the task with a focus on precision. Campaign data from the UK was dissected to identify what worked, then applied to new markets. Cross‑border targeting on Google and Meta, supported by machine learning, ensured relevance at scale.
Remarketing kept parents returning for the next size, while comparison shopping ads reduced costs and sharpened profitability. The outcome was clear: sales grew nearly six‑fold and return on ad spend doubled.
Proof that with the right data and strategy, even the most artisanal brands can expand internationally without losing their soul.
Read the full case study here: https://www.accuracast.com/case-study/inch-blue/?utm_source=fb&utm_medium=social