19/05/2026
I’m a classic over thinker, but in a good way. 😳
I’ve been in rooms where marketing conversations quickly move to funnels, sales, AI, and building empires because social media marketing is “not that deep”.
But what if it is? What if it should be?
After going along to Creator Day last week, the one thing that’s playing on repeat in my very busy brain is this...
How do we move from being spectators & consumers to community & citizenship.
Inspired by the incredible line up of speakers that Mark assembled to unpack the alchemy of community:
⚡️ asked how we could better serve communities, groups and networks we’re part of
⚡️ , powerfully shared that our role as humans has moved to being consumers instead of present, active citizens holding solutions
⚡️ has gone in search of third spaces with her podcast “Floating Spaces” to rediscover the spaces that bring people together
⚡️ brought the squeeze asserting that seeking connection over approval, works every time
⚡️ (and her adorable dog), opened up about what it takes to build a community and stay true to your values while facing off k**b heads
⚡️ Phill Agnew, through the magic of song (IYKYK), highlighted that familiarity brings togetherness in the most unexpected ways.
Thank you and for trusting me to lead an end of day “Working Together Section”, so many chats about exploring writing, researching, testing building communities and feeling the confidence to pivot and try something new.
When I started in marketing almost a decade ago, the rule was that audiences needed to see an ad 7 times before making a purchasing decision. Now consumers are exposed to between 4000 - 10 000 ads a day. A DAY!
This vying for attention is leading to more slop and less and less thinking.
Perhaps it’s time to try something else! My advice as an ethical social media marketer 👇🏾
🏖️ Build communities, create experiences, sing karaoke, swim in the ocean, drink in the sunset with business buddies, lean into the spaces that celebrates the impact you’re making in the world.
