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FetchLeads | The marketing specialists. Learn, apply, convert. Bite-size insights for busy marketers. Follow for daily tips and wins.

13/07/2025

6 Practical PPC Optimisations to Boost Your ROI

This article breaks down six straightforward tweaks you can make today to cut wasted spend and drive more conversions - no overhaul required:

🔍 Define goals & audit
🎯 Refine keywords
🗂️ Streamline account structure
✍️ Improve ads & extensions
⚡ Speed up landing pages
🤖 Implement smart bidding

Read the full guide and start optimising now.

10/07/2025

🚀 The Initial Launch: Quick Wins for Search Campaigns 🌟

Ready to launch your next Google Search campaign? Here are six setup steps to ensure a strong start:

1. Configure Advanced Bidding
Enable “All features” and set audience-based bid modifiers—grant a modest boost to past website visitors to capitalise on existing interest who are more likely to convert. Remember that not every click is worth the same.

2. Define Micro-Conversions
Include secondary actions (newsletter sign-ups or brochure downloads) in your tracking plan. Early data on these metrics will help smart bidding optimise more effectively.

3. Prepare Ad Extensions
Create both automated and manual sitelinks, callouts, and structured snippets. Slot in your best-performing products or services so your ads stand out immediately.

4. Implement Shared Negatives
Apply a pre-built negative-keyword list that filters out low-intent terms (e.g., “free,” “jobs,” “cheap”) to protect your budget from irrelevant clicks.

5. Set Up Portfolio Budgets
Group related campaigns under a shared budget. This lets Google’s optimiser allocate spend dynamically to the top performers from day one.

6. Build Around STAGs
Organise keywords into single-themed ad groups and prepare matching ad copy for each. That alignment boosts relevance and Quality Score right at launch.

05/06/2025

🚀 Level Up Your Landing Pages with Proven Best Practices!

Creating a high-converting landing page goes beyond great visuals - it's all about strategy! Here are key best practices inspired by the experts.

🧠 Align Your Message with Your Ads:
Ensure your landing page matches your ad messaging. Consistency reassures visitors they're in the right place.

📍 Keep the Primary Action Above the Fold:
Your main call-to-action (CTA) should be visible immediately, without any scrolling, boosting instant engagement.

👀 Use Directional Cues:
Visual elements like arrows or people looking towards your CTA effectively guide visitors’ attention.

🎥 Show Your Product in Action:
Visual demonstrations through videos or images help visitors clearly understand your product or service benefits.

🚫 Eliminate Distractions:
Remove navigation menus and unnecessary links to keep visitors focused solely on your conversion goal.

💬 Include Authentic Social Proof:
Genuine testimonials or user reviews build trust and encourage visitors to take action.

✍️ Craft Clear & Compelling Copy:
Use concise, benefit-focused language that clearly communicates your value and addresses pain points.

⚡ Optimise Page Speed:
Fast-loading pages reduce bounce rates and provide an optimal user experience, especially on mobile.

📱 Design Responsively:
Ensure your landing page offers a seamless browsing experience across all devices, especially mobile.

🔄 Regularly Test & Update:
Use A/B testing regularly to find out what works best and continuously optimise for improved results.

31/05/2025

🚀 Ready to level up your Google Ads game?

Many advertisers stick to basic strategies - but there's so much more you can do! 📈

In our latest article, we break down how to:
• Use automation smartly to boost ROI without losing control.
• Understand advanced analytics to make better marketing decisions.
• Create more relevant and engaging ads for your audience.

No more guessing—just real, practical ways to get ahead of your competition! 🎯

29/05/2025

🛠️ Max Clicks vs Max Conversions (Search Campaign, Low-Budget Edition).

The truth is - without enough data, Google can't optimise its bidding strategy and decide who is worth what as a visitor. The alternative ?

1. Seed with Max Clicks
Low spend = too few conversions for “Max Conversions” to learn. Starting with Max Clicks guarantees steady traffic and builds the conversion history you’ll need to increase.

2. Mind Your Price Elasticity
As you bid higher to win more impression share, the extra clicks you buy can cost disproportionately more than the value they deliver. Above a certain max CPC, you’re just outpaying yourself to be the absolute top—watch for that sweet spot where extra spend no longer drives meaningful lifts.

3. Tighten Your Keyword Set
Ditch broad match “spray and pray.” Use Exact and Phrase match STAG's, plus negatives to block irrelevant queries. A lean list of hyper-relevant keywords outperforms a bloated bucket.

4. Hit 30 Conversions Before Making Changes

Only switch to Max Conversions once you’re hitting 30+ conversions/month. At that volume, Google has enough data to bid with surgical precision—and drive your CPA down.

Questions? Put them down below 👇

27/05/2025

🚀 Thinking about dipping a toe into Google Ads (or any PPC platform) but not sure where to start?

Swipe through our latest carousel for an overview of pay-per-click: what it is, why it matters, and how small tweaks can boost your bottom line—no marathon tutorials required. 🕵️‍♂️💸

✨ Inside the post:
🔑 Keyword research that filters time-wasters and finds buyers
🖋️ Ad copy & landing-page tweaks Google actually rewards
🤖 Smart-bidding & AI shortcuts you can set up in minutes
📊 Real SMB stats—65 % already run PPC, so why not you?

Save this for later, share it with your marketing buddy, and tap the link when you’re ready to explore PPC essentials! 🔗👇

26/05/2025

🔥 Google Ads Tip: STAGs over SkAG's 🔥

If you're still using Single Keyword Ad Groups (SKAGs), you might want to reconsider. 🤔

Having tested both, we've found Single Themed Ad Groups (STAGs) deliver consistently better results:

✅ More Relevant Ads: Keywords grouped by themes make your ads resonate more with what people are actually searching for.

✅ Easier to Manage: Fewer ad groups means less headache and more time to focus on improving performance.

✅ Better ROI: Optimized ad copy and higher Quality Scores lead to better returns on your ad spend.

SKAG's can be useful for the sake of chasing very specific relevancy but they're complicated, tedious, and completely unscalable - especially with larger more varied accounts.

🎯 Bottom line: STAGs win hands down for simplicity, performance, and effectiveness.

22/05/2025

🔎 Match Types have changed in recent times, and understanding them is essential.

✅ Exact Match: Precision and Efficiency 🎯

Exact match keywords precisely target the search queries most relevant to your business, driving high-quality, high-intent traffic. Regularly reviewing your Search Terms report can help identify valuable close variants and opportunities for further refinement and expansion of your keyword strategy. With phrasing being more 'obvious', they tend to be the most bidded keywords and as such the most expensive. Expect higher conversion rates, relevancy but at a cost. Optimise your ad and landing pages to keep your quality score up and keep your CPC down.

✅ Phrase Match: Controlled Expansion 🔑

Phrase match keywords offer an effective balance between reach and relevance, capturing relevant queries that include your keyword phrase while maintaining important context. This match type is ideal for uncovering new keyword opportunities and broadening your reach strategically. Regular search term analysis will support ongoing optimisation. Google still make note that they prioritise exact mach queries in a campaign - so when you find new keywords in your search term report, make sure to add them back into your campaign in their exact match form.

❌ Broad Match: Caution Required ⚠️

Broad match provides significant reach by targeting synonyms, related searches, and misspellings. However, without extensive negative keyword lists, bid adjustments, and refined audience targeting, broad match can quickly consume budget on irrelevant clicks. Use broad match cautiously, ensuring you have robust controls in place to maintain efficiency. Frankly in 2025, Broad match has gotten out of control and requires too many constraints and controls in an account to protect it from running wild.

Summary:

🎯 Exact: Highest precision and optimal conversion performance.

🔑 Phrase: Balanced reach, ideal for keyword discovery.

⚠️ Broad: Requires careful management and extensive controls.

How effectively are you leveraging keyword match types in your campaigns? Let us know your experience or questions below.

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