Middle Boop

Middle Boop We're a branding studio that works side by side, step-by-step with you to always create the extraordinary.

Illustrator and designer Gordon Reid, AKA Middle Boop, has built an impressive portfolio including recognizable infographics, branding, web design, editorial illustration, and large scale advertising campaigns. Since 2009, he has developed a solid reputation with an international client list, including BBC, Red Bull and American Express. When he’s not designing for big global brands, Gordon is the editor of Middle Boop Mag, a website dedicated to reviewing new music and design.

Looks like we've got another  fan on the way
11/08/2022

Looks like we've got another fan on the way

Had the pleasure of working with Blanck Mass on his new album   which is available for pre order now and out via Sacred ...
06/06/2019

Had the pleasure of working with Blanck Mass on his new album which is available for pre order now and out via Sacred Bones Records
This has been one we've all been really excited about releasing for a long time. You may well have seen some of the fruit stickers if you've been into any record shop over the last few weeks in the build up. Featuring amazing photography by Alex De Mora

https://www.instagram.com/p/ByW_sDJBUIe/?igshid=1lt8j0umlazf0



Hello all. I've just posted some new work for AdidasFootball on my Behance page. A bunch of artworks to advertise the   ...
10/01/2019

Hello all. I've just posted some new work for AdidasFootball on my Behance page. A bunch of artworks to advertise the and football boots. Maybe have a look? https://www.behance.net/gallery/71185767/Adidas-Predator-Nemeziz-X-Advertising adidas

Graphic Design and Illustration for Adidas to advertise the new trainers Adidas Predator, Adidas Nemeziz and Adidas X. This project was to create posters, social posts and advertising to help promote the football boots in time for the new football season …

Hello all. Here's a new project I've just uploaded on the  which I think you might like. It's the festival identity for ...
27/11/2018

Hello all. Here's a new project I've just uploaded on the which I think you might like. It's the festival identity for Hijacked Festival last year. My artwork got made 3D and put on a stage. Why not take a look?

Illustration and Graphic Design for Hijacked, an electronic music festival in England featuring massive acts like Jackmaster, Bicep and O'Flynn. The project was created in stages. It was their five year anniversary so we really wanted to go all out in cre…

I'm really happy to announce a new   and   project for the awesome 'viral bakery' Rebel Cookie which will be launching p...
04/07/2018

I'm really happy to announce a new and project for the awesome 'viral bakery' Rebel Cookie which will be launching properly soon. Give it a like yeah? https://lnkd.in/gAdh7Qi

branding, packaging and graphic design for a new bakery that creates cookies as reactions to viral social media things. Everything from logo design, website, social, digital and print design as well as packaging design and illustration

As a thanks to everyone who has contributed to our Weird World Cup project, we would love to invite you to come and watc...
22/06/2018

As a thanks to everyone who has contributed to our Weird World Cup project, we would love to invite you to come and watch the England Panama game with us on Sunday as we properly launch Weird World Cup!

There will be free beer provided by One Mile End brewery, the game will be shown on General Assembly's massive screen, we've got food and if that's not enough, we'll have talks by ourselves and some of the creatives involved put on by Working Not Working

All you need to do is click attending to our Eventbite page

https://generalassemb.ly/education/weird-world-cup/london/53786

Amidst all the crazy  stuff, I got a quick brief in from  to create some artwork for the Adidas Football Creator Base wh...
13/06/2018

Amidst all the crazy stuff, I got a quick brief in from to create some artwork for the Adidas Football Creator Base which is launching tomorrow for the . Each pattern has been created as a nod to the designs of the designed football kits which will be exhibited along with my work at the Creator Base. The Creator Base is all about bringing people together from all over the world to celebrate art and football so I thought what better way to create the work then to mash up a load of the football kit designs?

Adidas Football Creator Base
3 Shoreditch High Street, London, E1 6PG
14th-18th June


@ Shoreditch High Street

When  and I started our little  project we could have never imagined it would have gone as big as it has so far. We're a...
10/06/2018

When and I started our little project we could have never imagined it would have gone as big as it has so far. We're amazingly humbled by everyone who has contributed and the backing we've had. Today is an absolute benchmark for me personally. We've been featured on the homepage (somewhere near the bottom) aaaand if you pick up a copy of the today, we're in that too!

Bloody hell. Thanks to some amazing coverage from the likes of     etc our  project has hit over 1000 followers in two w...
08/06/2018

Bloody hell. Thanks to some amazing coverage from the likes of etc our project has hit over 1000 followers in two weeks! This is insane. Thanks so much to everyone involved with the project! Hopefully this is just the beginning.

So I've been working on a project with Callum Stephenson  called Weird World Cup where we've commissioned a whole bunch ...
24/05/2018

So I've been working on a project with Callum Stephenson called Weird World Cup where we've commissioned a whole bunch of very talented people from all over the world to create a piece of artwork inspired by their favourite ridiculous or weird moment from prior World Cups and all of the 20 artworks will be printed onto beer mats and 'exhibited' in pubs around London in time for the World Cup.

All the money is going to the great charity Football Beyond Borders. You can pre order the packs now. Why don't you? https://weirdworldcup.com/

Thanks to Luke Choice, Yarza Twins, Radim Malinic, Tina Touli Design, Samuel Carter Mensah, Jack Renwick, Craig Oldham , Hey Studio, Wåde Jeffree, Bratislav Milenkovic Sarah Boris to name a few

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