The Marketing Guy Rachit

03/01/2026

Street Fighter wasn't and isn't a game with thumbs or flashy moves. It's trained patience, mastery, and loss tolerance long before marketing started talking about longevity and retention.

This clip is only the opening move. The full story gets better and sits on The Marketing Guy Rachit

CAPCOM Germany Capcom USA Street Fighter Street Fighter: Duel by Crunchyroll Games

12/12/2025

Hot Wheels wasn’t built like a toy brand.
Born from rebellion, speed, and backyard imagination, this brand turned play into lifelong fans.

That's why some brands don’t just get bought; they are passed on from generation to generation.

Full episode out now and available across your favourite streaming platforms. See bio for links. The Marketing Guy Rachit

06/10/2025

Ever wondered why getting a receipt feels so good? 🧾 That tiny slip of paper isn’t just proof, it’s validation.

Your brain treats it like a reward, a small hit of certainty that says, “Yep, you made the right choice.”

That’s why brands like Amazon or Starbucks don’t just confirm a purchase,
they close a loop in your mind.

For brands, it's a gold mine of opportunities, and it can be the same for you.

24/09/2025

New episode of The Marketing Guy is out. Watch and listen on Spotify and YouTube. Audio format available across all major streaming platforms.
We can see, or at least sense, that AI is changing the way we market, and it is doing so more quickly than we realise.
Most marketers and data specialists still discuss anonymised data, but a larger shift is currently underway, and that is synthetic data powered by AI.
👉 In the new podcast of The Marketing Guy, you will learn how using AI-driven data differs from the data strategies we have relied on for many years. And how it could become the backbone of targeted, simpler, and privacy-friendly campaigns.
🎧 Watch and listen on your favourite platforms.
Notes from the podcast
(1) MostlyAI (www . mostly . ai) specialises in synthetic data. Their platform helps brands create these realistic data sets, mirroring your real data, that you can play around with. All that data is safe to use and can unlock insights without exposing the real customer data you have.
(2) Podcast on cookies
Look for "Goodbye Cookies, Marketing's Biggest Shift Explained" from my channel. Link in comments as well.
(3) What models does synthetic data use?
(a) G*E stands for Generative Adversarial Network, and it is not something that LLMs use. There are essentially two neural networks in it. (a) Generator. This makes fake data, and (b) Discriminator. This checks if the data is real or fake. With enough training, the generator creates data that is almost indistinguishable from your real data. It's used heavily in deep fakes.
(b) VAE stands for Variational Autoencoder, and it has two parts as well. (a) Encoder. This essentially compresses the data you feed. (b) Decoder. This then rebuilds that compressed data into something new, slightly different outputs.

AI isn't just changing creative tools, but it is also changing the way we use data in marketing. Most of us are familiar with anonymised data, but a new fron...

19/09/2025

What started as Sun Root Marketing Lab is evolving into something crispier, simpler, and more personal to The Marketing Guy.

The goal remains the same: "To make marketing and trends simple."

So, from deep dives into marketing psychology to practical frameworks you can apply today, The Marketing Guy is for marketers, founders, creators, and anyone interested in this genre.

"@ The Marketing Guy Rachit" is now streaming across all major platforms: YouTube, Spotify, Apple Podcasts, Amazon Music, Deezer, and more.

If you have been following the journey, thank you for the support 🙏 If you are new, now's the time to jump in.

👉 Follow, listen, and let’s grow together.

10/09/2025

Apple just launched the thinnest iPhone ever.
But what's the catch: millimetres, features, or colour? 😉

No, Apple didn't hire us (yet). But in marketing, less can definitely be more.

08/09/2025

Every time we see the word FREE, something unusual happens! 🫨

It’s not like “70% off” or “Buy one, Get one.” Zero or 0 has a magic of its own. So much so, that we stand in "queues" waiting for a free cup of coffee or for that free tote 🛍️ bag! (I'm equally or more guilty of it 😬 )

In this new mini episode of Sun Root Digital, I bring this strange psychology of zero forward. How the brands we adore use it, and why free might actually be the most expensive word in marketing! Yes!!

🎧 Give it a listen here or via YouTube and Spotify. (Links in comment)
Duration: 3 minutes, 24 seconds

Would love to know what the last free thing you got?
Share it in the comments.

03/09/2025

🛒 Why do we buy more than we plan in stores?
In this short episode, I break down the psychology behind retail shopping, from store layouts and shelf placement to subtle design tricks that guide what we pick up.

Whether it’s the smell of fresh bread at the entrance or the placement of essentials at the back, every detail is designed to influence your buying decisions.

Host: Rachit Kapoor

02/09/2025

Netflix used to be $7.99, now it's $24.99. But you are still paying for it!

Why?

Because psychology takes over logical thinking.
(1) Tiny price hikes do not scare you.
(2) Cancelling feels painful.
(3) You don't want to miss the next Squid Games episode.
(4) $7.99 per month feels cheap until you bundle it together per year.

So, Netflix is not just a streaming business; it is much more than that.

In this video, I break down why Netflix keeps raising prices and why we continue to say yes. A great masterclass when you are planning your subscription product or your next pricing strategy.

01/09/2025

Netflix was $7.99 when streaming started in 2011.
Today, the standard plan in the US is $17.99, and the premium one? $24.99.

That’s almost three times higher in just over 10 years.
So why do we still pay?

Because 'Netflix' is not just a streaming company; it is much more than that. I break it down in the latest podcast.

Netflix used to be $7.99, now it's $24.99. But you are still paying for it!Why?Because psychology takes over logical thinking.(1) Tiny price hikes do not sca...

30/08/2025

Check out my latest article: The Pythagoras of Marketing. Hope you enjoy it. It reads well with coffee in one hand.

If I have to say that Pythagoras of Samos, the ancient Greek philosopher and mathematician who is best known for the Pythagorean Theorem, is also the first "smartest marketer" humanity has ever seen, then I would have to say humbly that I am right! I make that claim because Pythagoras gave us the ri