10/12/2025
Labubu wasn’t just a cute character in 2025 - it was a digital marketing masterclass 😂🔥
Here’s why it worked so well:
✨ Instantly recognisable — the design, the eyes, the memes.
✨ Built-in community — collectors + Gen Z = unstoppable hype.
✨ Pop-culture friendly — perfect for trends, edits, skits and unboxings.
✨ Brand collabs went viral — anything with Labubu on it sold fast.
✨ Emotional marketing — cute + chaotic = shareable content.
But I want to hear from you…
What do YOU think was the best marketing trend of 2025? 👀👇