Atomic Marketing

10/06/2026

Google Ads before and after. Going from £27 cost per lead to £7 in under 1 week since taking over. 2 months in and already achieving record months.

08/01/2026

Google Ads isn’t “hit or miss” for auto locksmiths.

It’s:
👉 dialled in
or
👉 done wrong.

Target CPA + a proper landing page =
• Higher conversion volume
• Lower cost per call
• More real inbound jobs

No gimmicks.
No hacks.
Just fundamentals done properly.

06/01/2026

What a difference a design change can make! We more than doubled calls for an auto locksmith by improving landing page design, taking conversion rates from 10% to 25% with zero extra ad spend.

03/05/2025

01/02/2025

🚨 Most law firm landing pages suck.

They’re cluttered, full of legal jargon, and do a great job of making sure potential clients never pick up the phone.

But over the last 6+ years, I’ve been using a proven landing page structure that actually converts. We’ve run this same framework for 10+ legal clients, and it just works.

So I broke it all down in my latest video.
✅ Why most law firm pages fail
✅ The exact page design we’ve used successfully for years
✅ The key headline, trust, and CTA elements that make all the difference

If you’re running Google Ads for law firms, or just want to see what makes a landing page convert, check it out 👇

Most law firm landing pages are a mess. Cluttered layouts, vague headlines, weak CTAs—they’re basically built to repel leads.But this one? It works. And it’s...

11/10/2024

After what feels like forever, I’ve just dropped a brand new YouTube video! If you're in marketing or want to boost your landing page conversion rates, this one’s for you. 🚀

In the video, I break down a simple 10-step framework using Microsoft Clarity heatmaps to help you make real, data-driven improvements to your landing page.

Check it out, and if you know someone who might find it helpful, feel free to share! 🙌

Frustrated with a low conversion rate on your landing page? You’re not alone! In this video, I’m walking you through a practical, 10-step framework using Mic...

14/06/2024

In this video I share simple yet powerful design hack that helped us increase a number of our client's landing page conversion rates by up to 39% (screenshots included).

This design tweak is easy to make, takes less than 5 minutes to implement and something many people are sleeping on.

If you're looking for a fast way to increase your conversion rate and squeeze more leads from your campaigns WITHOUT spending more Ad budget this video is for you!

Enjoy and let me know if you think you'll try it...

In this video I share simple yet powerful design hack that helped us increase a number of our client's landing page conversion rates by up to 39% (screenshot...

19/03/2024

Just published my latest video, where I discuss our experience saying goodbye to "traditional" contact forms and replacing them with something called "Flows". This has helped us get higher conversion rates, lower cost per lead and better overall lead quality for client campaigns.

If you run lead generation campaigns and are looking for a way to get MORE leads, CHEAPER cost per lead and a BETTER overall quality of leads then this video...

19/02/2024

This video contains one of the BIGGEST breakthroughs we've come across in the last 12 months. If you're looking for an instant way to improve you lead generation campaigns then watch this video!

If you know anyone who is having challenges with "bad leads" and poor contact rates, then this may be worth sharing...

In this video I share an experiment we tried where we removed the email field from our client's landing page contact forms.We were blown away by the results....

18/01/2024

In this tutorial Sam explains how to use the Google Ads Search Term Report to find hidden opportunities to increase the ROI of your campaigns.

The Search Term Report shows you the actual keywords and phrases users are typing into Google and then clicking on your Ads. These are different to the keywords you are targeting and this tutorial shows you how to take a closer look at this important yet commonly overlooked detail.

By digging deeper into the search terms you'll have a better understanding of the traffic you are paying for and whether that traffic is relevant to your campaign goals.

In this tutorial I explain how to use the Google Ads Search Term Report to find hidden opportunities to increase the ROI of your campaigns.The Search Term Re...