ProofMEDIA

17/03/2026

We've just released a suite of Wordpress professional plugins for UK agencies. Take a look: https://proofmedia.uk

25/11/2023

Humans don't care about the down sides if the up sides go beyond their wildest dreams.

AGI will deliver the upside that will improve our conversion rates as copywriters.

It also means copywriters will be working more closely with domain experts and engineers in the future.

My advice is to follow AI technology as closely as possible from here on in.

It won't take many years and you will be ready for it when it comes.

PS. If you're not yet an ICA Lifetime Member, it's on offer this week until 30th November 2023. Then it goes back to its normal price of £720.

Checkout page for ICA Lifetime Member.

11/09/2021

Attention matters of course, so here's something you might enjoy:

We all want attention. Take that as a premise and you’ll get more clients for your business (and more customers for your clients). But there’s a problem… (hint: there always is). There …

25/05/2021

David Ogilvy was an advertising guru back in the 1960s, and his name lives on today just as strong as ever, so I decided to create a series of articles based on his famous 1960s ad that took his already mega advertising agency beyond the stars. Start with part 1 here:

If you believe what some copywriting gurus say – which is to ignore the old stuff written by dead copywriters – you’d be missing out on a vast ocean of knowledge.One drop in that …

03/04/2019

Why some things go viral, most things fail, and it's rarely repeatable. The truth.

29/03/2019

Everything we do affects someone or some thing in one way or another, so our communications matter more than most people realise.

When we sell, it's far more than just the product. That's the science of copywriting.

17/03/2019

Everyone wants to be a millionaire, but no one wants the hastle that goes with it. But if that's what you want, then hiring a copywriter is a good idea.

04/03/2019

Just because we're told to be different doesn't mean we need to be that different. In fact, it can cost you everything.

27/02/2019

There's a science to writing good copy. This is how it starts.

26/02/2019

Treating customers with respect will get you further than anything else.

I write about life and business every day in the Science of Copywriting Facebook Group. It helps people write more persuasively and build their businesses. Here's the link. It's free: https://www.facebook.com/groups/scienceofcopywriting/