23/07/2024
Big news!
We've released the second edition of 'Sticky Stories: The Art and Science Behind Stories You Remember'.
If you'd like to learn how to better tell stories, or create memorable comms get yourself a copy.
One of our founders wrote this book. He said he combined a few of my favourite things including Storytelling, Anthropology, and How the Brain Works.
A bit more about the book...
Sticky Stories: The Art and Science Behind Stories You Remember.
Research has shown that our brains are indeed wired for stories, making storytelling an essential part of human communication. I’ve tried to cram as many tips into this short eBook as possible. The aim is to give you a practical guide and helpful pointers to get started or to create more impactful and compelling marcoms.
𝐒𝐭𝐢𝐜𝐤𝐲 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 includes tips on:
⭐ Learning to evoke emotion.
⭐ Creating relatable narratives.
⭐ Learning about the importance of creating tension.
⭐ How to develop stories that leave a lasting impression on your audience.
⭐ Understanding the Context, Action, and Result (CAR).
⭐ Gaining inspiration from the masters of storytelling.
We set up Tusko to inspire and create lasting change through the power of story. We do this by helping companies tell important stories through content, web, branding, and marketing services.
The moniker, Tusko, and our logo evoke the imagery of the Elephant, symbolising the elephant in the room - the significant, yet often overlooked issues that need addressing.
We hope the eBook helps you to tell your stories.
Please let us know what you think of the book, and what other storytelling tips you have.
Go to the link in our bio to download the eBook.
If you’re a purpose-driven company, charity, social enterprise, or NGO it’s free for you to download.
As a gift from us to you - go to the link below and grab it now (for a limited time).