Impact Business Advisors

19/08/2021

HIRE POWER: New Founders Anonymous episode out now.

Chris and David tackle hiring - how to know when it's time to grow your team.

Plus: David confesses to a Jaffa Cake addiction, and Chris watches some pasta.

LISTEN NOW: https://buff.ly/3y0PWL4

19/07/2021

“Easing restrictions puts UK retailers in an impossible position.”

Consumer behaviour is set to become even more complex from today - and retailers are being asked to play referee in an increasingly volatile game.

22/06/2021

Episode 3 of the podcast is coming out this Thursday, 8am, and it's an absolute BELTER.

It's a deep-dive into why most content marketing sucks, and what you can do about it.

If you've ever wondered why your social media, your blogs, or your other content just isn't landing, then you're going LOVE this episode.

This Thursday, 8am.

Get notified - subscribe now on iTunes, Spotify, or wherever you get your pods.

18/06/2021

🎙️ The latest episode is here - link in the comments! 🎙️

This week, Chris breaks down his 'stuck in first gear' theory, and how businesses can escape - and I slag off a successful YouTuber.

"If you're in first gear, it doesn't matter how much more effort you put in - there's a limit to the speed you can go."

"It's like ITV2 or Paddy McGuinness - they're just bad things that are inexplicably successful."

Got a story? Question for the show? Get in touch: [email protected]

Subscribe via Apple or Spotify, or wherever you get your pods - every tap on the subscribe button helps up massively, you little superstars.

04/06/2021

🍪 BITESIZE RETAIL - ONE MINUTE TIPS: Are YOU ignoring the majority of your potential customers??

"If we're serious about keeping retail businesses alive - then we NEED to ask these questions."

📣 Comments? Thoughts? Let me know!

28/07/2020

Who's planning to use the Eat Out to Help Out scheme, then?

Which restaurant or pub are you most looking forward to going to? Let them know in the comments! 👇

27/07/2020

🎧 Today's WFH soundtrack coming courtesy of Parcels and their new Live Vol. 1 from Hansa Studios.

(🎸Suggested by the brilliant Toby from INEGO - thanks buddy!)

Check it out - Everyroad is an absolute JOY.

Parcels · album · 2020 · 18 songs

10/07/2020

EXCITING NEWS!

Retail and hospitality is facing an incredible level of challenge right now. Trading conditions are tough - probably tougher than any of us have ever experienced - and that means their marketing needs to be more agile and responsive than ever before.

Everything has changed. The way we make decisions about whether to go to a pub or a restaurant, where we choose to go and why, and the new anxieties and fears that hold us back.

But - despite these massive changes - the industry is being let down by a marketing machine that just offers the same old sh*te.

By social media 'experts' who have a just resumed posting the same old crap from before lockdown, without a though about how venues should approach the new marketplace.

By agencies who are drawn to build hype and excitement, rather than understanding the new needs of consumers.

And it's not on.

So we've done something about it.

Launching today - a new brand from Impact, dedicated to retail and hospitality only - offering the latest, data-driven marketing to venues who are trying to navigate the new normal.

Meet Clicks For Bricks - a fierce digital marketing agency for a new era.

http://www.clicksforbricks.co.uk/

03/07/2020

KITCHEN INSIGHTS - THE THREE RULES FOR HOSPITALITY MARKETING RIGHT NOW.

Cards on the table time. There are only three things you need to do to market your pub, bar, or restaurant - whether you're reopening this Saturday, or waiting a little longer.

You need to market with sensitivity; you need to work in collaboration with your customers; and you need to start conversations.

This is how you stand out. This is how you start to win back the customers that aren't ready to visit your venue (yet).

BONUS GAME: take a drink* every time David says "absolutely".

*on second thoughts, don't do this. It'll probably kill you.