Act Two Marketing

Act Two Marketing Every story has an Act 2. It’s the moment when the easy beginnings are over, and the real journey begins. That’s where we come in.

The stakes rise, the direction shifts, and the work starts to reveal what the story is really about.

If you’re still using Bitly, it may be worth reviewing your options.Tools like Short.io offer more flexibility, clearer ...
24/04/2026

If you’re still using Bitly, it may be worth reviewing your options.

Tools like Short.io offer more flexibility, clearer tracking and better insight into link performance. As link tracking becomes more important for understanding audience behaviour, the limitations of older tools become more apparent.

Choosing the right tools isn’t just about functionality, it’s about clarity.

Go to acttwomarketing.com for more.

1 like. "Why I Stopped Using Bitly"

Hashtags are largely irrelevant on Instagram now, but they still matter on TikTok.Instagram increasingly relies on capti...
16/03/2026

Hashtags are largely irrelevant on Instagram now, but they still matter on TikTok.

Instagram increasingly relies on captions, content signals and engagement to understand and distribute posts. Long lists of hashtags rarely make the difference they once did.

TikTok works differently. Hashtags are still used to help categorise content and signal what a video is about, which means they can still play a role in discovery.

Same tactic, different platform.

Go to acttwomarketing.com for more.

For theatre marketing and arts marketing, hashtags matter far less on most platforms than people think.In this short video, I share practical theatre marketi...

Boosting posts and running ads are not the same thing.Boosting can increase reach, but it offers very limited control ov...
09/03/2026

Boosting posts and running ads are not the same thing.

Boosting can increase reach, but it offers very limited control over targeting, testing or optimisation. Proper advertising allows you to define audiences, experiment with different messaging and track performance more effectively.

Understanding the difference is key if you want your marketing budget to work harder.

Go to acttwomarketing.com for more.

For theatre marketing and arts marketing, boosting posts often increases likes but rarely drives meaningful sales.In this short video, I share practical thea...

Are spoilers always bad for theatre marketing?Not necessarily.Sometimes withholding too much makes it harder for audienc...
03/03/2026

Are spoilers always bad for theatre marketing?

Not necessarily.

Sometimes withholding too much makes it harder for audiences to decide whether a show is for them. A considered, strategic reveal can build trust, set expectations and support audience development.

It’s not about removing surprise. It’s about helping the right people say yes.

Go to acttwomarketing.com for more.

Not always. Used carefully, spoilers can help audiences understand what a show is and decide if it’s for them.In this short video, I share practical theatre ...

Most social media videos are watched without sound.If your theatre content only works with audio, you’re narrowing your ...
23/02/2026

Most social media videos are watched without sound.

If your theatre content only works with audio, you’re narrowing your audience.

Captioning improves accessibility, clarity, and retention. It makes your work easier to engage with in real viewing conditions.

It’s one of the simplest upgrades you can make to your digital marketing.

More at acttwomarketing.com

Accessible video content helps more people engage with your work, especially on social media, where many videos are watched without sound.In this short video...

Portrait video now performs better across most platforms.Most audiences consume content on their phones. Vertical format...
17/02/2026

Portrait video now performs better across most platforms.

Most audiences consume content on their phones. Vertical formats take up more screen space, feel more native to the platform and tend to outperform landscape content in-feed.

Choosing the right format isn’t just a design decision; it’s part of your marketing strategy.

Go to acttwomarketing.com for more.

For social media marketing, portrait video formats work better than landscape video on most platforms.In this short video, I share practical theatre marketin...

Instagram now prioritises portrait formats, not square ones.If your images are still 1:1, they’re more likely to be crop...
09/02/2026

Instagram now prioritises portrait formats, not square ones.

If your images are still 1:1, they’re more likely to be cropped and take up less space in the feed. Designing for portrait (4:5) helps your posts feel clearer and more visible.

A small change, but it can make a real difference.

Go to acttwomarketing.com for more.

Instagram now prioritises portrait formats, and using the wrong image size can lead to awkward cropping and unreadable text.In this short video, I share prac...

Hi, I’m Nathan 👋After years working in theatre marketing, I’ve just gone freelance and launched Act Two Marketing.These ...
03/02/2026

Hi, I’m Nathan 👋
After years working in theatre marketing, I’ve just gone freelance and launched Act Two Marketing.
These shorts are where I’ll be sharing practical, honest marketing advice for theatres and arts organisations 🎭
Less noise. More clarity. Things that actually help.

I’m Nathan 👋 After years in theatre marketing, I’ve launched Act Two Marketing and started sharing short, practical advice for theatres and arts organisatio...

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London
E3

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 5:30pm
Sunday 9:30am - 5:30pm

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+447428466157

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