We Are The Missing Link

We Are The Missing Link E‑commerce growth for DTC & boutique brands — increase sales and improve your margins with efficient solutions.

Is changing your website provider as emotionally difficult as changing your hairdresser? Probably! We get it, the fear a...
19/02/2026

Is changing your website provider as emotionally difficult as changing your hairdresser? Probably!

We get it, the fear and instability and stress that comes with change. The what ifs going on in your head.

Fear not! we plan and organise it to ensure the disruption is minimal and the change is seamless. Ensuring sales arent disrupted.

What you can look forward to - Better service, more sales and a family business that really wants your own family business to succeed. Helping you get back to what you do best.

Have a think and see if there is untapped potential in your ecommerce business, there just might be, and we promise you that the change isnt as hard or as difficult as you make it out to be.

Happy to chat any time.
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A website that has things wrong with it isnt just annoying, it'll be costing you sales. If you just want your website to...
10/02/2026

A website that has things wrong with it isnt just annoying, it'll be costing you sales. If you just want your website to run smoothly, so you can focus on running your business, rather than spending all your time fixing tech issues, get in touch with us to see if we can help you.
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A Note From JonathanI founded the business in 2014 after 13 years in the retail sector managing online sales departments...
29/01/2026

A Note From Jonathan

I founded the business in 2014 after 13 years in the retail sector managing online sales departments – it’s hard to believe I have over 20 years ecommerce experience. When I started the business building ecommerce websites, it was like the wild west with confusing jargon and overpriced poor service being the norm. I wanted to help small business get online, offering simple to understand products and services that make it easy for them to sell and generate leads through their website for a reasonable price.

As We Are The Missing Link celebrate 14 years, I’ve seen many changes and technological advancements that make it easier than ever to shop and do business online. Some things haven’t changed. Confusing jargon and cowboys still exist, and you can easily spend your money on something that you really don’t need. I still offer simple and easy to understand advice with a service and products that I believe are great value and will give you an excellent return on your investment.

As the team grows from me to we, our aims haven’t changed.

We aren’t a one and done website builder. We are committed to building a long term partnership with you, offering products that will help you get more sales and leads online and give you more time and freedom to further grow your business.




In the fast-paced world of e-commerce, understanding how your audience consumes content can be a game-changer. Research ...
28/01/2026

In the fast-paced world of e-commerce, understanding how your audience consumes content can be a game-changer. Research indicates that users tend to read web pages in an F shape, initially scanning the header from left to right, then moving down the left side, and finally traversing the middle.

To effectively engage your customers, ensure your key messaging is positioned prominently. Use clear headings to guide them through your content and make it easy for them to find what they’re looking for. Subheadings can break up text and make it more digestible, enhancing the overall reading experience. Most importantly, don’t underestimate the power of a well-placed call to action! It should stand out, inviting your audience to take the next step, whether that’s making a purchase, signing up for a newsletter, or exploring your latest offerings.

Are you ready to transform your e-commerce website into a high-converting sales machine? Discover how we can help by clicking the link in our bio!

For the past seven years, we have proudly acted as dedicated digital partner for GMB, ensuring that their online shop co...
27/01/2026

For the past seven years, we have proudly acted as dedicated digital partner for GMB, ensuring that their online shop consistently attracts visitors and converts them into loyal customers. Our commitment to excellence is reflected in every service we provide.

Together, we are building a strong partnership based on shared values of quality and environmental responsibility. If you're looking to elevate your e-commerce presence and make a positive impact, let’s explore how we can work together for a sustainable future. Take a look at the full case study for more information on how we assist GMB.

LINK TO CASE STUDY - https://wearethemissinglink.com/projects/ecommerce-website-greeny-my-business/

What an incredible time we had last week at the Non-League Networking event at Ludlow FC! 🎉 Celebrating our 12 years in ...
22/01/2026

What an incredible time we had last week at the Non-League Networking event at Ludlow FC! 🎉 Celebrating our 12 years in business was not just about the milestones, but about the journey that brought us here. It's amazing to reflect on Jonathan's non-traditional path through academia and how it has shaped our unique approach to e-commerce website design. 🌟

Working in a rural setting can sometimes feel isolating, but events like these remind us of the power of community. Connecting with like-minded entrepreneurs and sharing stories of triumph, challenges, and creativity truly uplifts our spirits! 🤝💪 It's so rewarding to exchange ideas and offer support to fellow businesses who are navigating their own journeys. . It’s all about building relationships and fostering a network where everyone can thrive! 🌟

We’d love to hear your stories too! How has your journey shaped your business? Let’s keep the conversation going. Drop a comment below and share your experiences with us.

If you're ready to take your e-commerce venture to new heights, let’s connect! We are here to help you design a stunning online presence that resonates with your audience and drives results. Your success is just a design away! 🚀

Is your e-commerce website suffering from slow loading times? 🚀 You're not alone! Many businesses face this frustrating ...
21/01/2026

Is your e-commerce website suffering from slow loading times? 🚀 You're not alone! Many businesses face this frustrating issue, but it's crucial to understand why it matters. A slow-loading website can turn potential customers away faster than you can say abandoned cart! When users are met with long loading times, they quickly lose interest and are less likely to buy from you, click on your links, or fill out important forms.

The good news is that you don't have to tackle this problem alone! We specialize in e-commerce website design and optimization, ensuring that your site not only looks fantastic but also operates at lightning speed. ⚡ Our team understands that you have bigger priorities to focus on, and that's where we come in. We can help you streamline your website's performance, allowing you to get back to what you do best—running your business!

Imagine a world where your site loads seamlessly, keeping customers engaged and ready to purchase. 🌟 Let us take care of those technical issues so you can concentrate on growing your sales and generating leads. Ready to make the change?

Hey everyone! 🎉 We are so excited to share our journey with you all as we celebrate a milestone of 12 amazing years in b...
19/01/2026

Hey everyone! 🎉 We are so excited to share our journey with you all as we celebrate a milestone of 12 amazing years in business! As a family-run venture, we often get caught up in the hustle and bustle, but taking a moment to reflect on our growth and the amazing clients we've had the pleasure to work with is so important.

We started this journey out of a passion for helping businesses thrive online. We noticed too many people were being taken advantage of with overpriced services and poor advice on how to effectively sell their products and services. That's why we made it our mission to provide affordable, high-quality web design that truly delivers results. Fast forward to today, and we’re proud to say we’ve helped countless businesses increase their sales and leads through our tailored solutions. Together, we can create something special for your brand too! 💪

When we’re not designing amazing e-commerce websites, you can find Jonathan tinkering with cars or Trudy out running, swimming, or cycling. We love sharing our expertise, so don’t hesitate to ask us anything about e-commerce design or digital marketing!

Let’s connect and take your online business to the next level! 🚀

Photo from Herefordshire & Worcestershire Chamber of Commerce 2023 Awards where we were finalists in the Best Micro Business.

Can’t believe the conversation I had with Mr Macklin in the car yesterday, coming back from a meeting.Ooh he says had an...
06/11/2024

Can’t believe the conversation I had with Mr Macklin in the car yesterday, coming back from a meeting.

Ooh he says had an email from Krystal, our hosting provider and we’ve had another tree planted. We've got a small little forest!! (ok so its not actually ours but the trees are real and they are growing!)

I was thinking this is amazing I didn't know this! (nil points for PR!)

Turns out Krystal are pretty green with big ambitions to protect the planet.

We chose Krystal as they are a UK business, have great support and their security is top notch. They are a family owned business and not a mega corporate that doesn't care.

In 2017 they became one of the first website hosts to be powered by 100% renewable electricity from the sun, wind and sea. This means no shady carbon offsetting. As they’ve expanded into additional facilities around the world they have made sure they were powered entirely by renewable energy too.

Of course, it does mean that it isn't the cheapest. But we think they are the best for our customers.

If you are interested in switching to greener website hosting do get in touch and help us with Krystal's pledge to plant a billion trees by 2030!.

A Note From JonathanWelcome to We Are the Missing Link. I founded the business in 2014 after 13 years in the retail sect...
25/09/2024

A Note From Jonathan

Welcome to We Are the Missing Link. I founded the business in 2014 after 13 years in the retail sector managing online sales departments – it’s hard to believe I have 23 years experience in ecommerce.

When I started the business building ecommerce websites, it was like the wild west with confusing jargon and overpriced poor service being the norm. I wanted to help small business get online, offering simple and easy to understand products and services that make it easy for them to sell and generate leads through their websites for a reasonable price.

As We Are The Missing Link celebrate 10 years, I’ve seen many changes and technological advancements that make it easier than ever to shop and do business online. Some things haven’t changed. Confusing Jargon and cowboys still exist, and you can easily spend your money on something that you really don’t need. I still offer simple and easy to understand advice with a service and products that I believe are great value and will give you an excellent return on your investment.

As the team grows from me to we, our aims haven’t changed.

We aren’t a one and done website builder. We are committed to building a long term partnership with you, offering products that will help you get more sales and leads online and give you more time and freedom to further grow your business.

Do check us out in this month's Local Ludlow magazine, where we have been featured in a Q&A - so a good introduction to ...
03/09/2024

Do check us out in this month's Local Ludlow magazine, where we have been featured in a Q&A - so a good introduction to us and what we do.

Address

Ludlow

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+448455942864

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