Marketing Doris Ltd

10/06/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝘀 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗹𝗱

No two sectors are the same, which is why a one-size-fits-all approach to marketing rarely delivers the best results.

At Marketing Doris, we work with businesses across a range of sectors, taking the time to understand their industry, audience, challenges and goals. From professional services and recruitment to logistics, healthcare and manufacturing, we create tailored marketing solutions that support sustainable growth.

Because effective marketing starts with understanding what makes your business different.

Find out more about the sectors we work with https://www.marketingdoris.co.uk/sectors

05/06/2026

𝗪𝗵𝗮𝘁 𝗳𝗶𝗹𝗺 𝗴𝗲𝗻𝗿𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Sounds like a random question… but it actually tells you a lot about your brand.

Some businesses move like thrillers — fast, high-pressure, always reacting.

Others feel more like feel-good films — challenges come and go, but there’s teamwork, progress and momentum underneath it all.

And most sit somewhere in between.

The point isn’t to box yourself in. It’s to think differently about how your business story is being experienced by other people.

Because whether it’s marketing, messaging or brand positioning — if the story doesn’t land, the audience won’t stick around for the next scene.

So here’s the question worth asking - If your business were a film… what genre would it be?

Read more here - https://www.marketingdoris.co.uk/what-film-genre-best-represents-a-business

Explore the surprising comparison between business and film, and why the feel-good genre captures the true spirit of growth, challenge and success.

02/06/2026

Your personal brand isn’t just a nice addition to your CV anymore, it’s often the first impression people get of you before you’ve even had a conversation.

For marketers especially, personal branding has become a powerful way to build credibility, showcase expertise, and create opportunities. Whether you're looking for your next role, attracting clients, growing your network, or positioning yourself as a thought leader, how you show up online matters more than ever.

Authenticity is becoming a real differentiator. People connect with people, not just logos. The marketers who consistently share insights, experiences, and perspectives are often the ones who stay visible and memorable

Read more here - https://www.marketingdoris.co.uk/why-personal-branding-matters-more-than-ever-for-marketers

26/05/2026

Vinted’s rise in the UK is about far more than second-hand fashion.

It reflects a bigger shift in consumer behaviour, where value, trust, sustainability and digital convenience are shaping how people shop.

For marketers, that is the real story. Audiences are looking for more than polished campaigns.

They want relevance, authenticity and experiences that fit the way they live and buy today.

Our latest article explores what retail marketers can learn from Vinted’s growth and why resale is now impossible to ignore.

https://www.marketingdoris.co.uk/vinteds-uk-growth-is-a-wake-up-call-for-retail-marketers

18/05/2026

In a world full of notifications, crowded inboxes and endless content, how do you actually get your message heard?

One answer: storytelling.

I recently explored this in a new article inspired by the CIM Member Exclusive webinar “𝘞𝘩𝘺 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘚𝘵𝘪𝘭𝘭 𝘔𝘢𝘵𝘵𝘦𝘳𝘴 𝘪𝘯 𝘔𝘰𝘥𝘦𝘳𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 – 𝘏𝘰𝘸 𝘵𝘰 𝘎𝘦𝘵 𝘈𝘩𝘦𝘢𝘥 𝘜𝘴𝘪𝘯𝘨 𝘢 𝘏𝘪𝘥𝘥𝘦𝘯 𝘚𝘶𝘱𝘦𝘳𝘱𝘰𝘸𝘦𝘳.”

The session looked at why facts alone rarely persuade, why “attention spam” is a growing challenge for marketers, and why stories help messages connect on a much more human level.

Because while numbers inform… stories are what people remember.

The article covers:
• Why storytelling simplifies information and amplifies emotion
• The importance of a clear “Golden Thread” in communication
• Why stories differ from case studies
• Practical ways businesses can use storytelling in everyday marketing

Read the full article here - https://www.marketingdoris.co.uk/cutting-through-the-noise-with-storytelling

01/05/2026

𝗦𝘁𝗶𝗹𝗹 𝘀𝘁𝘂𝗰𝗸 𝘀𝘁𝗮𝗿𝗶𝗻𝗴 𝗮𝘁 𝗮 𝗯𝗹𝗮𝗻𝗸 𝘀𝗰𝗿𝗲𝗲𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 “𝘄𝗵𝗮𝘁 𝗼𝗻 𝗲𝗮𝗿𝘁𝗵 𝗱𝗼 𝗜 𝗽𝗼𝘀𝘁?”

Here’s the truth I remind clients of all the time…
You don’t need more content ideas.
You need better questions.

Because once you start asking the right questions, the ideas stop feeling forced, and start showing up naturally.

Try this instead:
- What questions did a customer ask me this week?
- What do I explain over and over again?
- What do people often misunderstand about what we do?
- What would make someone feel more confident choosing us?

That’s your content strategy right there. No overthinking. No scrolling for inspiration. Just real conversations turned into useful content.

The best marketing doesn’t come from brainstorming harder…

It comes from listening better.

And if you’re already answering the same questions every week, you’re sitting on a goldmine of content without even realising it

https://www.marketingdoris.co.uk/you-dont-need-more-content-ideas-you-need-better-questions

24/04/2026

Ever jumped straight into marketing because the idea felt too good to wait?

You’re not alone… but it’s usually where things start to unravel.

- No brief = unclear expectations
- No plan = reactive decisions

And before you know it, time and budget start slipping away

A simple brief doesn’t slow you down, it gives you direction, clarity, and far better results

Worth the 15 minutes? Absolutely.

Read more: https://www.marketingdoris.co.uk/why-a-good-brief-saves-you-time-money-and-a-few-headaches

17/04/2026

𝗪𝗵𝗮𝘁 𝗮 𝘄𝗲𝗲𝗸𝗲𝗻𝗱 𝗶𝗻 𝗣𝗮𝗿𝗶𝘀 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Watching a first-time marathon runner take on 26.2 miles was a powerful reminder that marketing, like running a marathon, is not about quick bursts of energy. It’s about pacing, planning, and perseverance.

At the start, everything feels exciting. Ideas are flowing, motivation is high, and you’re ready to go. But with so much advice, so many platforms, and so much noise, it’s easy to try to do too much, too quickly, and lose direction along the way.

From what I saw in Paris, success comes down to three things:
- A clear plan so you know where you’re heading.
- The right support to guide you and keep you focused.
- Consistency over time, even when progress feels slow.

That’s exactly how effective marketing works too.

I work with SMEs whose marketing has started but stalled, helping them bring clarity, structure, and momentum so things keep moving in the right direction.

If that sounds familiar, let’s have a conversation.

https://www.marketingdoris.co.uk/what-a-weekend-in-paris-taught-me-about-marketing

10/04/2026

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘀𝘁𝗼𝗹𝗲𝗻 𝗞𝗶𝘁𝗞𝗮𝘁𝘀 𝗮𝗻𝗱 𝗰𝗹𝗲𝘃𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻?

This Easter 2026, more than 12 tonnes of KitKat chocolate went missing, and instead of fading into the logistics pages, the story became a global marketing moment. From an interactive stolen‑chocolate tracker to playful brand engagement, KitKat turned an unexpected event into conversation and connection.

In our latest article, we break down how this real‑world story became a marketing masterstroke and the lessons brands can take from it.

Read more: https://www.marketingdoris.co.uk/when-a-chocolate-heist-becomes-a-marketing-masterstroke

02/04/2026

Want to work smarter (not harder) with your social media?

Our latest playbook breaks down practical AI tips you can use right now to speed up content creation, save time, and keep your brand sounding authentically YOU.

From smarter prompts to efficient workflows, and a reminder that AI doesn’t replace humans, it enhances us — this isn’t about tech for tech’s sake. It’s about using AI where it actually moves the needle… without losing your voice.

Read it here - https://www.marketingdoris.co.uk/the-ai-social-media-playbook-practical-tips-to-work-smarter-not-harder