https://www.pixelexecutive.com/

Pixel Executive, Manchester (2026)

24/02/2023

www.(words of website wisdom): Where you host your website can make a big difference to your business.

Many business owners don’t pay much attention to the importance of good website hosting.

The hosting provider you choose for your website can greatly impact your business.

It’s not just about the cost, but also stability and in particular the level of support you get.

Many hosting providers are simply not available for support outside working hours.

That's no good if you need a site fixed overnight.

Additionally, the location of your hosting server can also affect your website's speed and performance for users in different regions.

Choosing a high-quality hosting provider can improve the user experience, increase conversions, and ultimately drive revenue for your business.

22/02/2023

www. (words of website wisdom): Why you should use video backgrounds on your website.

Video backgrounds can increase website conversion rates by up to 80%.

Animation breathes life into every website.

It can increase conversions, improve SEO, and provide a visually appealing experience for users.

According to a study by Hubspot, websites with video backgrounds have a longer average user session duration compared to those without video backgrounds.

Ultimately it can help improve your sales and user experience.

Sometimes small tweaks make a big difference.

Pixel Executive uses video backgrounds on quite a few client sites - take a look at our portfolio page.

Is it worth revisiting your website to add a video background?

20/02/2023

www. (words of website wisdom): Why a “less is more approach” to web design may work best for your business.

A recent study found that the average attention span of a web user is just 8 seconds.

This means that if a website is cluttered and difficult to navigate, users are likely to quickly lose interest and move on to a competitor's site.

On the other hand, a website with a clean and minimalistic design allows users to easily find the information they need, leading to increased engagement and conversions.

Additionally, a “less is more” approach can also reduce load times, improving the overall user experience.

By implementing a “less is more” approach, businesses can not only improve the user experience but also increase conversions and ultimately drive revenue.

Is it time to revisit whether your website is concise and pragmatic?

17/02/2023

www. (words of website wisdom): Salespeople analyse their activity, and success rates. Do you do the same with Google analytics for your website?

When you employ a salesperson, you expect to analyse what they do and how well they do it.

So why don’t you do the same for your website? Google analytics offers the data for free.

In case you’re not aware, Google Analytics is a tool that helps you track and analyse your website traffic.

You can see how many people are visiting your site, where they're coming from, and what pages they're visiting.

You can track user progress, see where traffic comes from, what keywords they find you under, and more.

Is it worth you spending some time on Google Analytics to see how well your website is performing?

15/02/2023

Website tales: Once upon a time there was a cat lover….

Once upon a time, a website manager was tasked with improving the traffic on her company's website.

She decided to implement a new strategy: adding cat memes to the homepage and social media feeds.

Susan was certain this would be a surefire way to increase traffic. And wow, was she right!

Within a week, the website's traffic had skyrocketed by an impressive 800%.

But as it turns out, all that traffic was just a bunch of cat lovers visiting the website to see more cat memes.

Susan's boss was not pleased when he saw the statistics.

Moral of the story: Just because something seems like a good idea, doesn't mean it will always result in success.

Always consider the target audience before implementing a new strategy.

13/02/2023

www.(words of website wisdom): 4 Reasons why the quality of content is so important in web design

In the world of online marketing, content is king.

Good web design matters, but is not solely responsible for what convinces someone to take action and buy something from you.

Good web design matters, but not at the expense of good content.

Good web design can’t save poorly written copy.

Good web design can’t make up for a lack of compelling and persuasive copywriting.

Good web design can't make up for a lack of good product or service descriptions.

Then again, if you have great content but poor design, that will also put users off.

Of course, the best scenario is good web design with top-quality content.

Is it time to review your website content to see if you can get better results?

10/02/2023

www.(words of website wisdom): Why it makes sense to design your website with the navigation first

Navigation is a crucial aspect of web design.

Done correctly, it provides a user-friendly and efficient online experience for your visitors.

According to research, website navigation is the second most important factor for users when evaluating a website, just behind the content.

Studies show that a well-organised navigation system can increase website engagement by up to 50%.

Search engines prioritise websites with clear navigation when ranking search results.

When designing a website, defining the navigation first can be the best way forward.

Then you can structure the content accordingly to make the website content flow in the best way.

Is it time to take a look at your website navigation to see if it makes sense?

08/02/2023

www.(words of website wisdom): Business websites are not art. Don’t try to be too clever with your website design.

Business websites serve a specific purpose - to showcase a company's products or services and generate leads or sales.

While aesthetics are important, they should not take precedence over the website's functionality and usability.

The ultimate goal of a business website is to convert visitors into customers, not to showcase the designer's creativity(or stroke their ego).

Focus on creating a website with a layout and design that is simple and easy to navigate and provides all the content in a practical way.

Business websites should prioritise functionality over aesthetics. Don't sacrifice usability for the sake of being artistic.

Remember, less is sometimes more.

A business website is a tool, not a work of art.

06/02/2023

www.(words of website wisdom): What images mean for web design and how they affect the user.

Images are an integral part of web design and can greatly impact the user's experience.

The right images can help convey a message, create emotion, and guide the user's eye.

On the other hand, poorly chosen or low-quality images can distract and confuse the user, leading to a negative experience.

It's important to consider the purpose and context of the images on your website.

They should be relevant and align with the overall aesthetic and theme of the design.

They should be culturally appropriate to the market and demographic.

They should be properly optimised for the web, as large file sizes can slow down the website's loading speed.

Which in turn affects the site ranking.

Ideally, use original images. Otherwise, search for images that are not widely used online, themed with each other and the site colours.

Choose your images wisely - it will enhance the experience for your users.

03/02/2023

www.(words of website wisdom): The false economy of not paying a professional to maintain your website.

Maintaining a website is crucial for any business, as it represents the face of the company online and serves as a platform for customer interaction.

However, many businesses make the mistake of not paying a professional to maintain their website, thinking that it is a cost that can be avoided.

This decision can have serious consequences.

According to a recent survey, nearly 60% of websites that are not properly maintained experience technical issues, such as broken links and slow loading times.

These issues can also negatively impact the search engine ranking and lead to a decline in traffic.

Not maintaining your website also leaves it more vulnerable to cyber-attacks.

Over 30% of cyber attacks target small businesses and the cost of fixing a website breach can be devastating.

The risks far outweigh the potential cost savings.

For example, if you drive a car, then you would usually pay a trained mechanic rather than do it yourself.

So are you investing in professional website maintenance to take care of your online business presence?

01/02/2023

www.(words of website wisdom): Don’t overlook the importance of fonts and typestyles in your website.

Firstly, use web-safe fonts if possible. They look clean and render on virtually any device. Some fonts don’t load properly across all browsers.

Choose your fonts carefully. They play a crucial role in the overall aesthetic and user experience of your website.

The right font can help convey your brand's personality and create a cohesive look.

The wrong font can be confusing and off-putting for the user.

It's important to choose fonts that are appropriate for the content on your website and your business image.

For example, a playful font may not be suitable for a professional business website, while a more traditional font may not work well for a creative design website.

Plus it's important to consider the typestyle, such as size, weight, and spacing, to help guide the user's eye and make the content more visually appealing and easy to read.

Is it worth revisiting the fonts on your website?

30/01/2023

www.(words of website wisdom): How your website may be driving customers away.

1. Slow loading times: Users expect websites to load quickly, and if yours is slow, they may become frustrated and leave.

2. Lack of mobile-friendliness: With more and more people accessing the internet on their phones, it's essential that your website is optimised for mobile devices.

3. Outdated design: If your website looks like it was designed in the 1990s, users may think your business is out of touch and move on.

4. Lack of social proof: If users don't see any reviews or testimonials from other customers, they may be hesitant to trust your business.

Is it time for you to check that your website is keeping prospects and clients on board?

Pixel Executive

24/02/2023

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