Neo Zest Group

Neo Zest Group Strategy-driven marketing and social media consulting, based in the UK.

Hi everyone! As you know, we haven't been very active on here recently. It has been a very busy few months behind the sc...
03/06/2021

Hi everyone! As you know, we haven't been very active on here recently. It has been a very busy few months behind the scenes... We will be back soon with extra zest! 🍋 Keep an eye out for client openings and team expansion in the next few months.

If you've sent an unanswered message or email, don't be afraid to give us another nudge - we'll be working through DMs and emails next week! 📩

⛵Marketing in Marseille⛵I thought I would share a little bit about the journey I've taken (literally) that has led me to...
17/06/2020

⛵Marketing in Marseille⛵
I thought I would share a little bit about the journey I've taken (literally) that has led me to founding Neo Zest...
I lived and studied in Marseille for a short period of time, and it is where my interest in marketing all kicked off, particularly the importance of sustainable marketing and development. 🌱
Through the contacts I've made in Marseille, through KEDGE Business School, I have developed a broad, invaluable knowledge of marketing and brand management which guides many of my business practices today. 📖
Are you an ocean lover or a mountain lover? Have you ever been to Marseille? 🌊⛰
Kedge Business School
Kedge Business School - Campus Marseille

📚 BRAND STORYTELLING 📚Building on my previous branding post... When you post on social media, you need to define your br...
17/06/2020

📚 BRAND STORYTELLING 📚
Building on my previous branding post... When you post on social media, you need to define your brand's story!
Emotion drives decisions, and when your audience connects emotionally to a brand it will be through a strong, defined brand story.
This is one of the main reasons someone will decide to hit that 'follow' button, or not!
When your audience can relate to your brand story, it can create a point of difference. If you want to make sure your brand story is clear, here's what you can do:
1️⃣ Be authentic
2️⃣ Be consistent
3️⃣ Know your audience
4️⃣ Build character and personality
5️⃣ Connect with your community
The result: you engage and inspire your audience, establishing an emotional connection!
I'm still establishing my own brand story! What's yours?
DM to figure it out!

Choose your brand colours for maximum impact🎨•Showing restraint in colour will help you to build an impactful brand. You...
15/06/2020

Choose your brand colours for maximum impact🎨
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Showing restraint in colour will help you to build an impactful brand. Your goal should be for consumers and prospects to remember your colours, and associate them specifically with you. 🌐
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If you want this to happen, you need a minimum number of colours. Think two main colours and an accent colour (or maybe two if you're indecisive)! 🚦
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What are your brand colours? Have you thought about what these colours might mean as an external reflection of your brand? Do they reflect your business and the consumers you want to target? 🛍
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My main brand colour is a mint hue of green, associated with refreshment, growth and renewal. 🌿
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DM or comment what your brand colours are or what they stand for, I'd love to hear all about them! 🙌🏻

Your brand is not just a fancy logo. It is not the icing on the cake, it is the cake itself.🍰•We all think of a brand as...
15/06/2020

Your brand is not just a fancy logo. It is not the icing on the cake, it is the cake itself.🍰
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We all think of a brand as its colours and external appearance, but what about internal branding? This is just as important as the external brand image.💅
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Have you thought about your brand's purpose? It's goals, mission and values? Brand purpose is vital to become a strong brand and survive in the marketplace.🌍
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Across all aspects of branding, at the heart of the brand itself, we have people. Our consumers, our employees, ourselves. And these people are what make a brand great!😁
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Small businesses and entrepreneurs: get in touch if you want to discuss your brand values and improve both your internal and external branding!

Manuela contacted me as she was interested in growing an account to showcase her digital art.🌼Here's what she had to say...
15/06/2020

Manuela contacted me as she was interested in growing an account to showcase her digital art.
🌼
Here's what she had to say:
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"I've had a great experience with Neo Zest! I was just starting out with my Instagram page/small business when I reached out to them. They were super nice and gave me a list of things I could do, personalised for my niche. Since then I've grown my instagram page more rapidly than ever, using their tips. My problem was that I wasn't getting any customers, and they gave me the great idea of a giveaway, which I will be doing soon! They are a great business with knowledgeable, kind, and respectful people, I'd definitely recommend them to others." 💙

~ I. B. M. ~

Karis needed help with social media marketing for her photography account, and I was happy to help out as one of my firs...
15/06/2020

Karis needed help with social media marketing for her photography account, and I was happy to help out as one of my first pro bono projects! She has already input some new business practices and I'm really excited to see how her business grows 🥰

~Karis Jade Photography~

One testimonial from a recent project with Kalei: 💙"I approached Neo Zest Consultancy after they offered voluntary guida...
15/06/2020

One testimonial from a recent project with Kalei: 💙

"I approached Neo Zest Consultancy after they offered voluntary guidance for small businesses. All the advice given was tailored to my brand, with points to help my brand grow that I didn't know myself.
•••
Harriet was very open to explaining anything I didn't understand and answering any questions I had with so much valuable knowledge. I would 100% recommend Neo Zest Consultancy to all small businesses looking to grow. Thank you 💚"
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Sara was so open to learning, it was a pleasure to help her with her lovely small business!🥰
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Whether you need help with something as small as a photo caption, or as big as an entire evolving marketing plan, we're ...
13/06/2020

Whether you need help with something as small as a photo caption, or as big as an entire evolving marketing plan, we're here to help and add that extra zest to your brand 🍋

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