Sway Digital

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Sway Digital | Search Marketing Agency - We help businesses get found online and turn search traffic into conversions with SEO & Google Ads.

🤝Google Partner
⭐️5 Reviews: https://g.co/kgs/YyZQ3f9
📈 Growth You Can Count On

📊 Small Budget, Big Results 💥Just wrapped up a 4-month Google Ads campaign for a client who needed a boost during a quie...
28/06/2025

📊 Small Budget, Big Results 💥
Just wrapped up a 4-month Google Ads campaign for a client who needed a boost during a quiet patch (March–June).

✅ £5/day budget
✅ 23 solid leads
✅ 6.71% conversion rate (on non-branded keywords!)
✅ One enquiry alone — for a 180-person conference — covered the whole ad spend 🙌

That’s the beauty of Google Ads:

➡️ Turn it on when you need more bookings
➡️ Pause it when you’re full
➡️ Track every lead

💡 You don’t need a massive budget to get real results. It’s all about strategy + timing.
If your business has quiet spells or needs more leads during off-peak months, this is your sign to try Google Ads 💬

The graph above shows year-on-year organic traffic, which has generally been increasing over time. However, in 2023, a P...
20/06/2025

The graph above shows year-on-year organic traffic, which has generally been increasing over time.

However, in 2023, a Performance Max (PMAX) campaign was introduced — and as indicated by the red lines, organic traffic started to decline.

➝ One reason to believe PMAX may have contributed to this drop is that the campaign wasn’t being properly or effectively managed.

So when someone searches for the company’s branded terms, the PMAX campaign will bid on those keywords. As a result, users are more likely to click on the paid listing rather than the organic one, which reduces reported organic traffic.

➝ To manage PMAX campaigns more effectively, I would recommend using a negative keyword list that includes your branded search terms.

This prevents the campaign from bidding on those branded queries, helping to keep your paid and organic traffic from competing with each other.









We had the opportunity to work with a commercial kitchen solutions company that wanted to boost its visibility and attra...
12/06/2025

We had the opportunity to work with a commercial kitchen solutions company that wanted to boost its visibility and attract more qualified traffic through organic search.

Here’s what we focused on:

✅ In-depth keyword research aligned with buyer intent

✅ Technical SEO fixes to improve crawlability and site speed

✅ Optimised product/service pages and content structure

✅ Created targeted blog content around industry pain points and search trends

📈 The result? A steady increase in rankings for high-converting keywords and a strong uptick in organic traffic from potential customers.

It’s always rewarding to see a strategy come together — especially when it directly supports business growth.

If you’re in B2B or commercial services and want to get found more easily online, SEO is a long game worth playing.

Domain Authority Can Be Misleading.Domain Authority (DA) can be artificially inflated through large volumes of low-quali...
08/06/2025

Domain Authority Can Be Misleading.

Domain Authority (DA) can be artificially inflated through large volumes of low-quality backlinks.

While DA may appear high, it doesn’t necessarily reflect true SEO value.

Google’s algorithm prioritises the quality of links — not just the quantity. High-quality backlinks typically come from websites with strong organic traffic, rankings for relevant keywords, and natural links generated from user engagement.

As a result, a high DA score alone does not guarantee strong organic visibility or trustworthiness in search rankings.

🚀 Want your eCommerce business to thrive, not just survive?Here’s your step-by-step guide to building a powerful eCommer...
21/05/2025

🚀 Want your eCommerce business to thrive, not just survive?

Here’s your step-by-step guide to building a powerful eCommerce marketing plan that drives real results:

    1    Know your audience – Build buyer personas & track behaviour.

    2    Set clear goals – Use measurable KPIs to stay on target.

    3    Analyse competitors – Learn what works (and what doesn’t).

    4    Choose the right channels – From social media to email & paid ads.

    5    Optimise your content – SEO, blogs, and valuable themes.

    6    Improve your site – Faster load times, mobile-first, & clear CTAs.

    7    Use email automation – Personalised, consistent, and effective.

    8    Track & tweak – Let the data guide your decisions

With the right plan, you’ll turn clicks into customers and strategy into growth. 💡

Creating a successful eCommerce marketing plan starts with knowing your audience. Understanding their needs and behaviou...
16/05/2025

Creating a successful eCommerce marketing plan starts with knowing your audience. Understanding their needs and behaviours helps you craft strategies that connect and convert.

Clear goals are just as important—they shape your approach and let you measure success. Analysing your competition reveals market gaps and helps you stand out.

Choosing the right marketing channels ensures your message reaches the right people in the right places. Building a strong content strategy lets you engage your audience, build trust, and drive traffic.

Optimising your website for conversions ensures a smooth user experience that encourages purchases. Smart email campaigns further boost engagement, drive traffic, and turn leads into loyal customers.

Finally, tracking your results helps refine your strategy and keep your efforts aligned with your business goals.
Check out the full step-by-step guide on how to create a clear eCommerce marketing plan at Sway Digital.

Unlock the power of data-driven SEO with tools like Google Search Console. From smarter keyword targeting to content tha...
02/05/2025

Unlock the power of data-driven SEO with tools like Google Search Console. From smarter keyword targeting to content that matches real user intent, leveraging search data helps you optimise for visibility, engagement, and ROI. 💡

Jumping on the bandwagon with my Sway Digital mini-me!
10/04/2025

Jumping on the bandwagon with my Sway Digital mini-me!

Ad Headlines / Title Tags TipAdding value and clarity to your ad headlines or meta titles helps customers pre-qualify th...
26/03/2025

Ad Headlines / Title Tags Tip

Adding value and clarity to your ad headlines or meta titles helps customers pre-qualify themselves before they even click - streamlining your sales and lead process.

→ For example, if you offer premium custom web design but don’t take on basic templates or one-page sites, make that clear with a headline like:
“Custom Web Design — No Basics Here.”

L Sure, you might get fewer clicks — but you’ll avoid low-quality inquiries and attract the right audience who understands your value.

This can also reduce bounce rates, which benefits both SEO and PPC performance.

**Ad Headlines / Title Tags Tip**Adding value and clarity to your 𝐚𝐝 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐨𝐫 𝐦𝐞𝐭𝐚 𝐭𝐢𝐭𝐥𝐞𝐬 helps customers pre-qualif...
14/03/2025

**Ad Headlines / Title Tags Tip**

Adding value and clarity to your 𝐚𝐝 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐨𝐫 𝐦𝐞𝐭𝐚 𝐭𝐢𝐭𝐥𝐞𝐬 helps customers pre-qualify themselves before they even click — streamlining your sales and lead process.

→ For example, if you offer premium custom web design but don’t take on basic templates or one-page sites, make that clear with a headline like:

“Custom Web Design — No Basics Here.”

↳ Sure, you might get fewer clicks — but you’ll avoid low-quality inquiries and attract the right audience who understands your value.

This can also reduce bounce rates, which benefits both SEO and PPC performance.

→ One thing I love about Search Ads—everyone’s on a level playing field.Big or small, every company has to follow the sa...
07/03/2025

→ One thing I love about Search Ads—everyone’s on a level playing field.

Big or small, every company has to follow the same Google Ads rules—character limits, ad formats....

↳ Sure, having a high bid helps, but it’s not just about who throws the most money at it.

Your ad needs to be relevant, with solid copy and a landing page that actually matches what people are searching for.

Google designed it this way to keep things fair and make sure users get the best experience.

- At the end of the day, a well-executed, relevant ad will always beat just having a bigger budget.

HubSpot’s organic traffic has nosedived.In November, HubSpot generated 13.5 million, dropping to 8.6 million in December...
03/02/2025

HubSpot’s organic traffic has nosedived.

In November, HubSpot generated 13.5 million, dropping to 8.6 million in December, with a further decline in January.

→ There is speculation that it’s due to thin content and a lack of topical authority.

↳ Topical authority signals a website’s expertise, helping search engines like Google recognize it as a reliable source, boosting search rankings.

So, what can we learn?
Focus on quality over quantity!

→ It’s important to build topical authority by consistently producing high-quality, in-depth content on a specific niche, covering related subtopics.

↳ Don’t create thin content that lacks depth, a scattered focus that weakens expertise, or low-credibility material that harms trust and authority.

↳ Because it will struggle to rank and attract significant traffic.




Address

Manchester

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441612580094

Website

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