The Purpose Project

The Purpose Project The Purpose Project is a collective of passionate and experienced marketers, creatives, designers an

As a full-service Green Marketing & Communications agency, our dedicated team all recognise that sustainable development is the only road to safeguarding a desirable future for this generation and many more to come. To this end, we have created a sophisticated framework to help businesses achieve coherence between principles and practice. We enable you to change how you present, operate and grow y

our business, expanding your platform and sharing your story with a larger audience, focusing on environmental preservation and social values. In collaboration, we can transform your company and inspire others to embrace positive change. The Purpose Project is anchored in sustainable thinking and our core values must align on both a personal and professional level with the companies we represent. We want to work with businesses that are committed to change and passionate about a better future for our people and the planet.

❗️❗️ More manufacturers than ever are interested in boosting their green credentials, and for good reason ❗️❗️Even with ...
11/04/2022

❗️❗️ More manufacturers than ever are interested in boosting their green credentials, and for good reason ❗️❗️

Even with little knowledge of sustainability, your business could become a national award-winning green company. SET THE BAR HIGH!

If you haven't already, have a read of our informative blog about the value of going green ➡️
https://bit.ly/3JCCzr1

The Power Is In Your Brand When Going Green! 💚

💰 Converting leads is where the money lies 💰Take into consideration the 4 stages a consumer goes through within the buyi...
08/04/2022

💰 Converting leads is where the money lies 💰

Take into consideration the 4 stages a consumer goes through within the buying process:

✅ Awareness: Improving your brand awareness
✅ Interest: Detail the features of your product or services and how they could benefit the customer
✅ Desire: The stage where the customer is interested and wants to know more
✅ Action: Develop a relationship with your customer to keep them engaged for the long term

TPP partners with best in class sales and marketing automation solutions to help engage, nurture and convert your leads in addition to aligning your sales team to your marketing activity.

Learn more here: https://www.activecampaign.com/blog/align-sales-and-marketing-language

07/04/2022

🌍 Proud to announce another new client to add to the businesses we now work with who want to market with purpose and are on a journey to improve how their business serves people and planet 🌍

✉️ [email protected]
🌐 https://thepurposeproject.uk/

📢 Get your brand and messages seen by those who want to see it.📢We have some tips for effective and focused content mark...
06/04/2022

📢 Get your brand and messages seen by those who want to see it.📢

We have some tips for effective and focused content marketing.

Guides: Collect customer data through downloadable guides on your website 📝
Survey and scorecards - Gather data and benchmark their scores against industry standards 🖊
Company Newsletters: Keep customers engaged by sharing your environmental and sustainable journey. This grows trust and brand advocacy 📰
SEO: Even if your content is great, it will not be seen by your audience if you don't spend some time optimising it for search engines 🔎
Partner up - Bring on board strategic partners that share the same customer profile and combine your intellect and maximise your reach 👥

Contact Us ➡️ https://thepurposeproject.uk/contact/

❗️ Does your social media marketing showcase your green and sustainability efforts? ❗️We can support you by -Managing yo...
04/04/2022

❗️ Does your social media marketing showcase your green and sustainability efforts? ❗️

We can support you by -

Managing your social media marketing across all platforms 📱
Visiting your business and clients, camera in hand, to create unique still and video content 📽️
Working with you to create engaging written content each month targeting your most valuable keywords 🖊️
Driving true engagement and enquiries to your website 🗣

=> https://thepurposeproject.uk/contact/

It is great to showcase what really makes your business eco-friendly throughout the whole year. “Sustainable marketing i...
29/03/2022

It is great to showcase what really makes your business eco-friendly throughout the whole year. “Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values.” The Purpose Project shares with you our top 5 tips for a successful eco-friendly marketing campaign.

🌎 Focus on the Benefits

Think about what aspects of your brand/products are eco-friendly. If your business takes pride in being “green” make sure to highlight that in your advertisements.

🌎 Think Locally

Getting involved in supporting local businesses can finfact help reduce your carbon footprint. You can also cross promote your services or products making it into an eco-friendly campaign in itself!

🌎 Support Environmental Initiatives

Shouting about environmental organisations that you and your business are passionate about can go a long way. Work with the organisation or charity to create an eco-friendly advertising campaign that will help benefit both your business and the organisation or charity.

🌎 Be Transparent

It's super essential that businesses are transparent about the good and bad practices they employ. Make sure you get in front of your competitors and let your following know about your own green initiatives, however, don't hide negative news. If you are honest with eco-friendly ads, you will gain a sense of trust with your customers and brand recognition.

🌎 Environmental Labels & Accreditations

Eco-labels/accreditations like Planet Mark are a recognisable way to let your customers know you and your product are eco-friendly. Having these kinds of accreditations go a long way to making your business stand out.

Does your social media marketing showcase your green and sustainability efforts?Alongside your core services and brand m...
25/03/2022

Does your social media marketing showcase your green and sustainability efforts?

Alongside your core services and brand message, bring along your audience on your sustainability journey for true brand advocacy and engagement.

Don't be afraid if you haven't achieved your goals, no one has. It is all about how you tell your story and explain the action you are taking. Inspire others through clarity and by sharing your learnings.

We can support you by -

Managing your social media marketing across all platforms 📱
Visiting your business and clients, camera in hand, to create unique still and video content 📽️
Working with you to create engaging written content each month targeting your most valuable keywords 🖊️
Driving true engagement and enquiries to your website 🗣

=> https://thepurposeproject.uk/contact/

The brand value of going green and why? 🌱🤔More manufacturers than ever are interested in boosting their green credential...
23/03/2022

The brand value of going green and why? 🌱🤔

More manufacturers than ever are interested in boosting their green credentials, and for good reason.

The Power Is In Your Brand When Going Green!

Even with little knowledge of sustainability, your business could become a national award-winning green company. SET THE BAR HIGH!

“Businesses genuinely want to build back better and have placed sustainability and the transition to being a net-zero company right at the top of their priority lists as they look to adapt their operations to the ‘new normal. This greater focus on sustainability by businesses will help them to build their reputations and make better connections to their customers.”
Rob King, Head of Sustainable Finance at HSBC UK

Read our informative blog about the value of going green ➡️ https://bit.ly/3JCCzr1

12/04/2021

To all the businesses opening up and welcoming customers back today.

Have a great day.

Already seen some great touches from businesses using digital solutions to add that bit extra.

👍🏼👌🏼☀️😎

Address

Manchester
M28

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