Matt Totterdell - Experiential Marketing, Brand Activation & Events

29/07/2014

Project directed the launch and operation of The Lawn Club, a permanent food and beverage venue to which was granted following the success of In Bloom and Hibernate, the two temporary bar structures that demonstrated our capabilities when competing with the big boys within the Spinningfields, Manchester arena.

09/01/2014

Hibernate Manchester in Topshop's listing of Top 5 Winter Pop-Ups both sides of the Atlantic!

A traditional Christmas may conjure up images of crackling fires in a rural cottage, but if you’re spending it in the city then these winter pop-ups are o

01/11/2013

Co-directed and project managed the transformation of IN BLOOM - a Summer themed bar, into HIBERNATE - a festive themed bar with a Scandinavian log cabin feel, providing customers with a warm and cosy retreat from the cold and blustery winter.

19/10/2013

Projected managed and co-directed the launch and operation of IN BLOOM Bar, Manchester. Initial ideas and drawings were developed to create a brand, venue, product and service offering that provided a green, natural and relaxing escape within inner city Manchester throughout Summer 2013.

25/09/2012

25/09/2012

MULTI TIER BRAND & CAMPAIGN ACTIVATION

12/06/2012

A weekend of summer fun was staged at Westwood Cross Shopping Centre. Consumers were incentivised to the centre through competitions, sales promotions, entertainment and celebrity guests. A platform was provided for retailers to exhibit their summer product lines and drive consumers to purchase.

12/06/2012

12/06/2012

Supported Nike in developing, managing and directing a field team who's function was to support Nike within the UK retail market, activating Nike's brand through training, merchandising, experiential marketing and reporting. Market research and analysis allowed for the team to develop strategies on a seasonal basis.

Video directed by Matt Totterdell.

12/06/2012

12/06/2012